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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Peru

Jun 2020

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

On the retail side, tissue and hygiene in Peru has seen stronger growth overall in 2020, driven mainly by retail tissue. Being considered essential in households, retail tissue products were among the most stockpiled items at the start of the pandemic, especially toilet paper, and used more during home seclusion.

COVID-19 country impact

As of 13 May 2020, Peru had seen 2,169 deaths due to COVID-19 and 76,306 cases. A lockdown in Peru began on 16 March and was expected to last until 10 May 2020.

Away-from-home tissue and hygiene grows rapidly but holds much greater potential

In 2019, away-from-home tissue and hygiene continued to witness rapid volume and value growth rates, mainly due to still being an immature and undeveloped market. Sales continued to be made mostly to large companies.

Leading multinational players focus on brand extensions to other categories

In 2019, tissue and hygiene remained dominated by a small number of large, well-known, multinational companies, including Kimberly-Clark del Perú, Productos Tissue del Perú, Productos Sancela del Perú, Procter & Gamble Perú and Johnson & Johnson del Perú. Their names are solidly positioned in the minds of Peruvian consumers who associate them with high-quality products, and the players achieve this through significant investment in advertising and direct communication with consumers through traditional and social media and point of sale actions.

Forecast period holds prospects for the development of more specialist products

Forecast period growth for tissue and hygiene in Peru, compared to the review period, is expected to be stronger for retail products but weaker for away-from-home products, largely due to the impact on their respective performances in 2020 caused by COVID-19 before normalisation of growth patterns.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Tissue and Hygiene in Peru market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Peru?
What are the major brands in Peru?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Peru

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Away-from-home tissue and hygiene grows rapidly but holds much greater potential

Leading multinational players focus on brand extensions to other categories

Forecast period holds prospects for the development of more specialist products

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Traditional taboo surrounding sanitary protection decreases

Slim/thin/ultra-thin towels gain more consumers

Products launched to meet different needs and suit specific occasions

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Later potty training supports growth despite a decreasing consumer base

Ecological nappies/diapers gain penetration

The leading brands continue to innovate and expand their presence

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Slowing price rises increase accessibility while product developments widen the consumer base

Distribution remains limited to modern channels

Retail adult incontinence remains dominated by large multinationals

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Wipes in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes continue to be used for multiple purposes

Other types of personal wipes have potential for significant growth

Brands focus on specific consumer needs

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2014-2019
Table 39 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 41 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 42 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper experiences premiumisation and paper towels have multiple uses

Elite is challenged by smaller, low-cost brands

Kimberly-Clark del Perú focuses on extending its consumer base through innovation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2014-2019
Table 45 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 47 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 48 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Wider spread of information by salesforces holds potential for sales growth

AFH wipers offer potential for multiple uses

Tenders continue to be won by the large players

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 56 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Away-from-home tissue and hygiene grows rapidly but holds much greater potential

Leading multinational players focus on brand extensions to other categories

Forecast period holds prospects for the development of more specialist products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Peru

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Away-from-home tissue and hygiene grows rapidly but holds much greater potential

Leading multinational players focus on brand extensions to other categories

Forecast period holds prospects for the development of more specialist products

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Traditional taboo surrounding sanitary protection decreases

Slim/thin/ultra-thin towels gain more consumers

Products launched to meet different needs and suit specific occasions

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Later potty training supports growth despite a decreasing consumer base

Ecological nappies/diapers gain penetration

The leading brands continue to innovate and expand their presence

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Slowing price rises increase accessibility while product developments widen the consumer base

Distribution remains limited to modern channels

Retail adult incontinence remains dominated by large multinationals

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Wipes in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes continue to be used for multiple purposes

Other types of personal wipes have potential for significant growth

Brands focus on specific consumer needs

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Retail Tissue in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper experiences premiumisation and paper towels have multiple uses

Elite is challenged by smaller, low-cost brands

Kimberly-Clark del Perú focuses on extending its consumer base through innovation