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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Peru

Mar 2021

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

Peru introduced strict measures to contain the spread of COVID-19 within the country, withy this having a mixed impact across tissue and hygiene. After the lockdown measures were announced some consumers started panic buying supplies of toilet paper due to concerns over potential supply shortages.

COVID-19 country impact

A lockdown in Peru began on 16 March and was expected to last until 10 May 2020. It was a strict lockdown, with enforcement in place and consequences for those breaching restrictions.

Company response

Manufacturing and distribution companies faced various problems during the initial months of Peru’s COVID-19 restrictions, such as a lack of raw materials due to breaks in the supply chain; absentees from their workforce due to being contagious with COVID-19; strict biosecurity measures which prevented companies from operating 24-hours, and a curfew that drastically limited the hours available for distributers to replenish retailers’ shelves. Those companies that have manufacturing plants in Colombia, such as Kimberly Clark, were also significantly affected by the Colombian government’s decision to limit exports of essential products, which included tissue products.

Retailing shift

To help avoid the spread of COVID-19, consumers in Peru reduced the number of times per week that they out during 2020, and also during first weeks of home seclusion many turned to shopping at the stores closest to their homes. Among the reasons for this was that the use of private vehicles was forbidden, while many people also looked to avoid crowded places.

What next for tissue and hygiene?

Peru is still in the process of containing COVID-19 with it starting to rollout its vaccine programme in February 2021, having secured the purchase of 38 million vaccines. It is hoped that this will allow the country to enter a period of normalisation, although many restrictions will likely remain in place at least during the first half of 2021.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Tissue and Hygiene in Peru market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Peru?
What are the major brands in Peru?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Peru

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Peru

KEY DATA FINDINGS

2020 IMPACT

Home seclusion results in drop in demand

With reliance on summer sales tampons largely unaffected by COVID-19 in 2020

Demand for pantyliners drops as women stay home

RECOVERY AND OPPORTUNITIES

Lifting of restrictions expected to drive the recovery in sanitary protection

Pantyliners still faces barriers to growth while tampons looks set for a bright future

Slim/thin/ultra-thin towels set to take further share

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Peru

KEY DATA FINDINGS

2020 IMPACT

Sales slump as parents use fewer nappies/diapers/pants due to home seclusion

Consumers showing growing interest in green credentials

Distribution remains largely unchanged despite COVID-19

RECOVERY AND OPPORTUNITIES

Tough period ahead for nappies/diapers/pants as consumers rein in their spending

Disposable pants present a convenient solution for busy working mums

Parents see growing attraction in products with natural claims

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Peru

KEY DATA FINDINGS

2020 IMPACT

Sales continue to grow rapidly with COVID-19 having a minimal impact on demand

Home seclusion limits potential to attract new product users

Elderly consumers struggling for comfort as incomes squeezed

RECOVERY AND OPPORTUNITIES

Retail adult incontinence expected to reach more consumers over the forecast period

Private label could help retail adult incontinence reach more consumers

Light adult incontinence set to benefit from improved education and an increase in distribution

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Peru

KEY DATA FINDINGS

2020 IMPACT

Home seclusion sees consumers cutting back on cosmetic wipes

Baby wipes fares slightly better due to dual purpose

Consumers switch to larger pack sizes to achieve better value

RECOVERY AND OPPORTUNITIES

Baby wipes expected to see higher quality and more natural products

Disinfectant claims could boost sales of general purpose wipes

Wipes retains potential despite growing maturity of baby wipes

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2015-2020
Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Peru

KEY DATA FINDINGS

2020 IMPACT

Makro introduces cap on toilet paper sales as consumers start panic buying

Scott brand loses share as Colombia suspends exports of some retail tissue products

Home seclusion boosts sales

RECOVERY AND OPPORTUNITIES

Demand expected to stabilise once COVID-19 is contained

Private label expected to win share as consumers look to economise

Recycled products expected to come to the fore over the forecast period

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2015-2020
Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Peru

KEY DATA FINDINGS

2020 IMPACT

Strict COVID-19 measures deal a heavy blow to sales of AFH tissue

Three-month closure of foodservice outlets deals a devastating blow to sales

Disruption to the healthcare system puts a sizeable dent in sales of AFH tissue and hygiene

RECOVERY AND OPPORTUNITIES

Foodservice expected to face a slow recovery

AFH wipers could benefit from heightened hygiene concerns in the post-COVID-19 world

Stricter sanitary regulations expected to drive demand for paper towels

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 56 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tissue and Hygiene in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Peru

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Peru

KEY DATA FINDINGS

2020 IMPACT

Home seclusion results in drop in demand

With reliance on summer sales tampons largely unaffected by COVID-19 in 2020

Demand for pantyliners drops as women stay home

RECOVERY AND OPPORTUNITIES

Lifting of restrictions expected to drive the recovery in sanitary protection

Pantyliners still faces barriers to growth while tampons looks set for a bright future

Slim/thin/ultra-thin towels set to take further share

CATEGORY DATA

Nappies/Diapers/Pants in Peru

KEY DATA FINDINGS

2020 IMPACT

Sales slump as parents use fewer nappies/diapers/pants due to home seclusion

Consumers showing growing interest in green credentials

Distribution remains largely unchanged despite COVID-19

RECOVERY AND OPPORTUNITIES

Tough period ahead for nappies/diapers/pants as consumers rein in their spending

Disposable pants present a convenient solution for busy working mums

Parents see growing attraction in products with natural claims

CATEGORY DATA

Retail Adult Incontinence in Peru

KEY DATA FINDINGS

2020 IMPACT

Sales continue to grow rapidly with COVID-19 having a minimal impact on demand

Home seclusion limits potential to attract new product users

Elderly consumers struggling for comfort as incomes squeezed

RECOVERY AND OPPORTUNITIES

Retail adult incontinence expected to reach more consumers over the forecast period

Private label could help retail adult incontinence reach more consumers

Light adult incontinence set to benefit from improved education and an increase in distribution

CATEGORY DATA

Wipes in Peru

KEY DATA FINDINGS

2020 IMPACT

Home seclusion sees consumers cutting back on cosmetic wipes

Baby wipes fares slightly better due to dual purpose

Consumers switch to larger pack sizes to achieve better value

RECOVERY AND OPPORTUNITIES

Baby wipes expected to see higher quality and more natural products

Disinfectant claims could boost sales of general purpose wipes

Wipes retains potential despite growing maturity of baby wipes

CATEGORY DATA

Retail Tissue in Peru

KEY DATA FINDINGS

2020 IMPACT

Makro introduces cap on toilet paper sales as consumers start panic buying

Scott brand loses share as Colombia suspends exports of some retail tissue products

Home seclusion boosts sales