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Tissue and Hygiene in
Peru

Country Report

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Executive Summary

Mar 2019
Spike in international cellulose prices impacts tissue and hygiene

Since 2017, international prices of cellulose have increased significantly. Among the various reasons for the strong price increase is the growing demand in China and Europe where closures of manufacturing facilities and the freezing of new paper facility projects have led to lower production levels.

A difficult year for Peru slows down growth in tissue and hygiene

After a difficult 2017, due to the El Niño phenomenon and the beginning of political instability, 2018 was expected to be a year of recovery and stability; however, it was a turbulent year. Political uncertainty worsened in 2018, with the final resignation of the president after a strong campaign from opposition parties in Congress.

Multinational companies lead tissue and hygiene in Peru

The majority of tissue and hygiene value sales are ascribed to multinational companies. Among them are well-known players Kimberly-Clark del Perú SA, Productos Tissue del Perú SA, Productos Sancela del Perú SA, Procter & Gamble Perú SRL and Johnson & Johnson del Perú SA.

Traditional grocery retailers remains the most important channel for tissue and hygiene in Peru

Despite the rapid growth of modern channels such as convenience stores and forecourt retailers, traditional channels, such as traditional grocery retailers, account for most tissue and hygiene sales in Peru. Although the value share of traditional grocery retailers is slowly decreasing, as modern options increase their product offer and locations, the channel still accounts for the biggest portion of sales.

Tissue and hygiene expects steady growth over the forecast period

Despite a difficult year, consumption showed signs of recovery by the end of 2018. With no new political or corruption scandals expected, 2019 is expected to bring a period of recovery for tissue and hygiene consumption in Peru.

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Tissue and Hygiene in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Tissue and Hygiene in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Peru?
  • What are the major brands in Peru?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Tissue and Hygiene in Peru

EXECUTIVE SUMMARY

Spike in international cellulose prices impacts tissue and hygiene
A difficult year for Peru slows down growth in tissue and hygiene
Multinational companies lead tissue and hygiene in Peru
Traditional grocery retailers remains the most important channel for tissue and hygiene in Peru
Tissue and hygiene expects steady growth over the forecast period

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Peru

HEADLINES

PROSPECTS

Attractive prices in retail tissue impact away-from-home tissue sales
Growth in foodservice and tourism in Peru supports growth in away-from-home tissue

COMPETITIVE LANDSCAPE

Grupo Familia strengthens its presence in Peruvian away-from-home tissue
Multinational companies control away-from-home tissue

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Nappies/Diapers/Pants in Peru

HEADLINES

PROSPECTS

The population of children and babies in Peru continues to decline
Disposable pants leads growth
Peruvian consumers invest in premium products

COMPETITIVE LANDSCAPE

BabySec enters swimming nappies/diapers
Acquisitions in chained pharmacies impact nappies/diapers/pants

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Retail Adult Incontinence in Peru

HEADLINES

PROSPECTS

Increase in the elderly Peruvian population fuels growth in retail adult incontinence
The modern channel and internet retailing gain ground in retail adult incontinence

COMPETITIVE LANDSCAPE

2018 is an active year for company acquisitions
Cotidian gains share through innovation

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Retail Tissue in Peru

HEADLINES

PROSPECTS

Increase in cellulose prices impacts retail tissue
Paper towels leads volume growth in retail tissue

COMPETITIVE LANDSCAPE

Papelera Reyes sets the path for stronger growth
Productos Tissue del Perú remains the dominant player in retail tissue
Kimberly-Clark del Perú focuses on innovation to overcome Peru’s economic slowdown

CATEGORY DATA

Table 38 Retail Sales of Tissue by Category: Value 2013-2018
Table 39 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 41 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 42 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 43 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Sanitary Protection in Peru

HEADLINES

PROSPECTS

High-count packaging dynamises growth in standard towels
Peruvian sanitary protection sales slow down
Modern channel gains ground in sanitary protection retail sales

COMPETITIVE LANDSCAPE

Nosotras is the undisputed leading brand
Kimberly-Clark strengthens its position in sanitary protection

CATEGORY DATA

Table 44 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 45 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 46 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 47 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 48 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 49 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 50 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Wipes in Peru

HEADLINES

PROSPECTS

Baby wipes leads growth in wipes
Peruvian wipes shows signs of premiumisation

COMPETITIVE LANDSCAPE

Kimberly-Clark strengthens its presence to become the dominant player
Acquisitions in chained pharmacies puts greater pressure on baby wipes brands

CATEGORY DATA

Table 51 Retail Sales of Wipes by Category: Value 2013-2018
Table 52 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 54 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 55 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 56 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023