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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Peru

39 pages, Mar 2018

US$2,650

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Executive Summary

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Retail tissue remains most important category in Peru

Retail tissue in Peru maintains its leadership among tissue and hygiene categories, followed at some distance by nappies/diapers/pants. Although the latter experienced the fastest growth over the review period, retail tissue continues to be the largest tissue and hygiene category in value terms.

Heavy price competition impacts retail tissue and hygiene value sales in 2017

This has been a year of economic slowdown caused by the El Niño phenomenon, political uncertainty due to new cases of corruption, and subsequent public and investment decay. In this context manufacturers have had to reduce prices or adjust them to inflation levels in order to stimulate volume sales and meet the demands of modern retail channels, particularly hypermarkets and supermarkets.

Two companies dominate tissue and hygiene in Peru in 2017

Kimberly-Clark Del Peru and Productos Tissue del Peru led the tissue and hygiene market in the country in 2017. Strong advertising via traditional media such as TV, as well as use of social media and point-of-sale promotions have helped them position their brands in the minds of Peruvian consumers over the years, usually being associated with quality.

Traditional grocery retailers remain most relevant for tissue and hygiene in Peru

Traditional channels, especially grocery retailers, represent the most important points of sale for tissue and hygiene in Peru. Although its share is slowly decreasing as modern options widen their offer and locations, for example supermarkets/hypermarkets and pharmacies, such outlets are nonetheless dominant.

Tissue and hygiene expected to see moderate growth over forecast period

Despite the recent political uncertainty, the Peruvian economy is still expected to recover its growth pace over the forecast period. The effects of El Niño should start to decline and the political scenario should gradually stabilise.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Tissue and Hygiene in Peru market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Peru?
What are the major brands in Peru?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Peru

EXECUTIVE SUMMARY

Retail tissue remains most important category in Peru

Heavy price competition impacts retail tissue and hygiene value sales in 2017

Two companies dominate tissue and hygiene in Peru in 2017

Traditional grocery retailers remain most relevant for tissue and hygiene in Peru

Tissue and hygiene expected to see moderate growth over forecast period

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Retail Adult Incontinence in Peru

HEADLINES

PROSPECTS

Light adult incontinence products lead growth in Peru

Health and beauty specialists remains largest channel for adult incontinence

Growing number of working and active seniors encourages category development

COMPETITIVE LANDSCAPE

Kimberly-Clark launches Plenitud Femme to replace Poise sales

Tottus supermarkets launches adult incontinence line

Hypermarket and supermarkets’ promotional strategies impact category prices

CATEGORY DATA

Table 19 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 20 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 22 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 23 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 24 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Peru

HEADLINES

PROSPECTS

Retail tissue remains most important category in tissue and hygiene

Hectic lifestyle fuel sales of paper towels in 2017

Peru is slowly moving towards higher size toilet paper rolls

COMPETITIVE LANDSCAPE

Strong price competition impacts retail tissue in 2017

Productos Tissue del Peru focused on developing economy segment

CMPC inaugurates new plant in Peru

CATEGORY DATA

Table 25 Retail Sales of Tissue by Category: Value 2012-2017
Table 26 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 29 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Peru

HEADLINES

PROSPECTS

Towels lead sanitary protection, but alternatives see higher growth

High-absorbency products lead growth in sanitary protection

Organic and eco-friendly products arrive in Peruvian market

COMPETITIVE LANDSCAPE

Nosotras holds major share of sanitary protection sales

Sanitary protection sees strong price competition in 2017

Economic slowdown fuels sales of standard towels

CATEGORY DATA

Table 31 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 35 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Peru

HEADLINES

PROSPECTS

Increasing consumption of baby wipes fuelled by alternative uses of the product

High discounts and heavy promotions impact unit prices

Development of complete feminine care and protection portfolio supports growth of intimate wipes

COMPETITIVE LANDSCAPE

Huggies consolidates position as category leader

Non-traditional wipes brands expand presence

Renovation a common resource to re-enchant the consumer in 2017

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2012-2017
Table 38 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 41 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Away-From-Home Tissue and Hygiene in Peru

HEADLINES

PROSPECTS

Low awareness of benefits of AFH products compromises growth

Customisation becomes key to fuelling sales in AFH napkins

Lack of public and private tenders impacts development of AFH adult incontinence

COMPETITIVE LANDSCAPE

Kimberly Clark and Productos Tissue remain leaders in AFH tissue and hygiene

Consumers attracted by low pricing

Expansion of shopping centres in provinces continues to fuel sales in AFH Tissue

CATEGORY DATA

Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 46 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 48 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Peru

HEADLINES

PROSPECTS

Willingness of Peruvian parents to purchase high-value baby products fosters growth

Leading brands opt for new package sizes to capture new consumers

Manufacturers invest in innovation to maintain growth over forecast period

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to lead nappies/diapers/pants

Brands opt for image relaunches to boost sales

Procter & Gamble launches its new Extra Sec Pods

CATEGORY DATA

Table 49 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 50 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 53 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

Retail tissue remains most important category in Peru

Heavy price competition impacts retail tissue and hygiene value sales in 2017

Two companies dominate tissue and hygiene in Peru in 2017

Traditional grocery retailers remain most relevant for tissue and hygiene in Peru

Tissue and hygiene expected to see moderate growth over forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in Peru

EXECUTIVE SUMMARY

Retail tissue remains most important category in Peru

Heavy price competition impacts retail tissue and hygiene value sales in 2017

Two companies dominate tissue and hygiene in Peru in 2017

Traditional grocery retailers remain most relevant for tissue and hygiene in Peru

Tissue and hygiene expected to see moderate growth over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Retail Adult Incontinence in Peru

HEADLINES

PROSPECTS

Light adult incontinence products lead growth in Peru

Health and beauty specialists remains largest channel for adult incontinence

Growing number of working and active seniors encourages category development

COMPETITIVE LANDSCAPE

Kimberly-Clark launches Plenitud Femme to replace Poise sales

Hypermarket and supermarkets’ promotional strategies impact category prices

CATEGORY DATA

Retail Tissue in Peru

HEADLINES

PROSPECTS

Retail tissue remains most important category in tissue and hygiene

Hectic lifestyle fuel sales of paper towels in 2017

Peru is slowly moving towards higher size toilet paper rolls

COMPETITIVE LANDSCAPE

Strong price competition impacts retail tissue in 2017

Productos Tissue del Peru focused on developing economy segment

CMPC inaugurates new plant in Peru

CATEGORY DATA

Sanitary Protection in Peru

HEADLINES

PROSPECTS

Towels lead sanitary protection, but alternatives see higher growth

High-absorbency products lead growth in sanitary protection

Organic and eco-friendly products arrive in Peruvian market

COMPETITIVE LANDSCAPE

Nosotras holds major share of sanitary protection sales

Sanitary protection sees strong price competition in 2017

Economic slowdown fuels sales of standard towels

CATEGORY DATA

Wipes in Peru

HEADLINES

PROSPECTS

Increasing consumption of baby wipes fuelled by alternative uses of the product

High discounts and heavy promotions impact unit prices

Development of complete feminine care and protection portfolio supports growth of intimate wipes

COMPETITIVE LANDSCAPE

Huggies consolidates position as category leader

Non-traditional wipes brands expand presence

Renovation a common resource to re-enchant the consumer in 2017

CATEGORY DATA

Away-From-Home Tissue and Hygiene in Peru

HEADLINES

PROSPECTS

Low awareness of benefits of AFH products compromises growth

Customisation becomes key to fuelling sales in AFH napkins

Lack of public and private tenders impacts development of AFH adult incontinence

COMPETITIVE LANDSCAPE

Kimberly Clark and Productos Tissue remain leaders in AFH tissue and hygiene

Consumers attracted by low pricing

Expansion of shopping centres in provinces continues to fuel sales in AFH Tissue