Tissue and Hygiene in Peru

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Peru report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Peru?
  • Which are the leading brands in Tissue and Hygiene in Peru?
  • How are products distributed in Tissue and Hygiene in Peru?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Peru

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025 Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020 Table 2 Infant Population 2015-2020 Table 3 Female Population by Age 2015-2020 Table 4 Total Population by Age 2015-2020 Table 5 Households 2015-2020 Table 6 Forecast Infant Population 2020-2025 Table 7 Forecast Female Population by Age 2020-2025 Table 8 Forecast Total Population by Age 2020-2025 Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Peru

KEY DATA FINDINGS

2020 IMPACT

Home seclusion results in drop in demand
With reliance on summer sales tampons largely unaffected by COVID-19 in 2020
Demand for pantyliners drops as women stay home

RECOVERY AND OPPORTUNITIES

Lifting of restrictions expected to drive the recovery in sanitary protection
Pantyliners still faces barriers to growth while tampons looks set for a bright future
Slim/thin/ultra-thin towels set to take further share

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Peru

KEY DATA FINDINGS

2020 IMPACT

Sales slump as parents use fewer nappies/diapers/pants due to home seclusion
Consumers showing growing interest in green credentials
Distribution remains largely unchanged despite COVID-19

RECOVERY AND OPPORTUNITIES

Tough period ahead for nappies/diapers/pants as consumers rein in their spending
Disposable pants present a convenient solution for busy working mums
Parents see growing attraction in products with natural claims

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Peru

KEY DATA FINDINGS

2020 IMPACT

Sales continue to grow rapidly with COVID-19 having a minimal impact on demand
Home seclusion limits potential to attract new product users
Elderly consumers struggling for comfort as incomes squeezed

RECOVERY AND OPPORTUNITIES

Retail adult incontinence expected to reach more consumers over the forecast period
Private label could help retail adult incontinence reach more consumers
Light adult incontinence set to benefit from improved education and an increase in distribution

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Peru

KEY DATA FINDINGS

2020 IMPACT

Home seclusion sees consumers cutting back on cosmetic wipes
Baby wipes fares slightly better due to dual purpose
Consumers switch to larger pack sizes to achieve better value

RECOVERY AND OPPORTUNITIES

Baby wipes expected to see higher quality and more natural products
Disinfectant claims could boost sales of general purpose wipes
Wipes retains potential despite growing maturity of baby wipes

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2015-2020 Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020 Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020 Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025 Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Peru

KEY DATA FINDINGS

2020 IMPACT

Makro introduces cap on toilet paper sales as consumers start panic buying
Scott brand loses share as Colombia suspends exports of some retail tissue products
Home seclusion boosts sales

RECOVERY AND OPPORTUNITIES

Demand expected to stabilise once COVID-19 is contained
Private label expected to win share as consumers look to economise
Recycled products expected to come to the fore over the forecast period

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2015-2020 Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Peru

KEY DATA FINDINGS

2020 IMPACT

Strict COVID-19 measures deal a heavy blow to sales of AFH tissue
Three-month closure of foodservice outlets deals a devastating blow to sales
Disruption to the healthcare system puts a sizeable dent in sales of AFH tissue and hygiene

RECOVERY AND OPPORTUNITIES

Foodservice expected to face a slow recovery
AFH wipers could benefit from heightened hygiene concerns in the post-COVID-19 world
Stricter sanitary regulations expected to drive demand for paper towels

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020 Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020 Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020 Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020 Table 56 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020 Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020 Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019 Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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