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Learn moreJun 2020
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On the retail side, tissue and hygiene in Peru has seen stronger growth overall in 2020, driven mainly by retail tissue. Being considered essential in households, retail tissue products were among the most stockpiled items at the start of the pandemic, especially toilet paper, and used more during home seclusion.
As of 13 May 2020, Peru had seen 2,169 deaths due to COVID-19 and 76,306 cases. A lockdown in Peru began on 16 March and was expected to last until 10 May 2020.
In 2019, away-from-home tissue and hygiene continued to witness rapid volume and value growth rates, mainly due to still being an immature and undeveloped market. Sales continued to be made mostly to large companies.
In 2019, tissue and hygiene remained dominated by a small number of large, well-known, multinational companies, including Kimberly-Clark del Perú, Productos Tissue del Perú, Productos Sancela del Perú, Procter & Gamble Perú and Johnson & Johnson del Perú. Their names are solidly positioned in the minds of Peruvian consumers who associate them with high-quality products, and the players achieve this through significant investment in advertising and direct communication with consumers through traditional and social media and point of sale actions.
Forecast period growth for tissue and hygiene in Peru, compared to the review period, is expected to be stronger for retail products but weaker for away-from-home products, largely due to the impact on their respective performances in 2020 caused by COVID-19 before normalisation of growth patterns.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Peru for free:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.