Since 2017, international prices of cellulose have increased significantly. Among the various reasons for the strong price increase is the growing demand in China and Europe where closures of manufacturing facilities and the freezing of new paper facility projects have led to lower production levels.
After a difficult 2017, due to the El Niño phenomenon and the beginning of political instability, 2018 was expected to be a year of recovery and stability; however, it was a turbulent year. Political uncertainty worsened in 2018, with the final resignation of the president after a strong campaign from opposition parties in Congress.
The majority of tissue and hygiene value sales are ascribed to multinational companies. Among them are well-known players Kimberly-Clark del Perú SA, Productos Tissue del Perú SA, Productos Sancela del Perú SA, Procter & Gamble Perú SRL and Johnson & Johnson del Perú SA.
Despite the rapid growth of modern channels such as convenience stores and forecourt retailers, traditional channels, such as traditional grocery retailers, account for most tissue and hygiene sales in Peru. Although the value share of traditional grocery retailers is slowly decreasing, as modern options increase their product offer and locations, the channel still accounts for the biggest portion of sales.
Despite a difficult year, consumption showed signs of recovery by the end of 2018. With no new political or corruption scandals expected, 2019 is expected to bring a period of recovery for tissue and hygiene consumption in Peru.
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This industry report originates from Passport, our Tissue and Hygiene market research database.