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Learn moreJun 2020
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COVID-19 had little discernible impact on most retail hygiene categories during 2019. However, away-from-home sales of tissue products are expected to have experienced significant declines over the second quarter of 2020, with major implications for growth rates in the category over the course of the year.
As of 10 May 2020, Morocco had seen around 190 deaths due to COVID-19 and 6,100 cases. A lockdown in Morocco was introduced on 20 March, with only one person per family allowed to leave their home for a list of very limited purposes – buying groceries or medicine and medical visits.
2019 saw tissue and hygiene in Morocco continue to record robust positive growth. Throughout the review period, ongoing development and growth in Morocco’s economy underpinned rising income levels and improvements in living standards for many among the country’s population.
At the end of the review period, the leading player at industry level in tissue and hygiene was local player Novatis Group SA. The company maintains significant advantages over its major international rivals, not least the very low costs associated with local production and distribution and the increasing preference among Moroccan consumers for local products generally.
Tissue and hygiene is likely to continue registering positive sales growth over the forecast period. Although the strongest impact of COVID-19 is likely to be felt during the first half of the forecast period, especially in the away-from-home channel, sales in retail hygiene are unlikely to have been seriously disrupted by the changes seen in Moroccan society due to COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Morocco for free:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.