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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Morocco

42 pages, Apr 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Positive performance for tissue and hygiene in Morocco in 2017

There has been a noticeable change in the hygiene habits of local households, thanks to growing awareness of the importance of hygiene. This strongly benefited the tissue and hygiene market in Morocco in 2017.

Economy brands lead in Morocco

Economy brands led tissue and hygiene in Morocco in 2017. Moroccan consumers are very price-sensitive, and thus tend to opt for local economy brands.

Procter & Gamble Maroc leads tissue and hygiene in value terms

In 2017, although the company closed its Pampers manufacturing facility because of its new international strategy to increase efficiency and reduce costs, Procter & Gamble Maroc led tissue and hygiene in value terms. This is thanks to the fact that the company has some of the most popular brand names in tissue and hygiene, such as Pampers and Always.

Modern retailers are gaining value share

In 2017, it was apparent that modern retailers, mainly supermarkets and hypermarkets, were gaining share in terms of the distribution of tissue and hygiene products. This is mainly because they offer a wide range of products and brands from different companies and in various price segments.

Healthy, positive performance expected over the forecast period

Over the forecast period, the majority of tissue and hygiene categories are expected to record healthy, positive performances in Morocco. Many people in the country are very price-sensitive, and thus tend to opt for products which are positioned in the mid-priced and economy segments.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Tissue and Hygiene in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Morocco?
What are the major brands in Morocco?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Morocco

EXECUTIVE SUMMARY

Positive performance for tissue and hygiene in Morocco in 2017

Economy brands lead in Morocco

Procter & Gamble Maroc leads tissue and hygiene in value terms

Modern retailers are gaining value share

Healthy, positive performance expected over the forecast period

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Morocco

HEADLINES

PROSPECTS

A positive performance is expected over the forecast period

AFH adult incontinence records the fastest growth

The overall performance of AFH tissue and hygiene in Morocco in 2017

COMPETITIVE LANDSCAPE

Brior leads AFH tissue and hygiene in Morocco

Domestic players are still positioned in the economy segment

AFH tissue remains the main category

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Morocco

HEADLINES

PROSPECTS

Strong growth expected over the forecast period

Improving health standards drive sales

New launches are labelled “baby dry” and “premium care”

COMPETITIVE LANDSCAPE

Novatis Group maintains its lead

Local companies outsell international companies thanks to their low-cost strategies

Discounting is the main company strategy

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in Morocco

HEADLINES

PROSPECTS

Retail tissue is expected to see strong growth

Overall performance of retail tissue in 2017

Threats to sales

COMPETITIVE LANDSCAPE

Brior leads retail tissue

Local players lead retail tissue

Local production is expected to increase in Morocco

CATEGORY DATA

Table 31 Retail Sales of Tissue by Category: Value 2012-2017
Table 32 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 35 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Morocco

HEADLINES

PROSPECTS

Growing hygiene awareness

Sanitary protection is set to record strong growth

New launches are labelled ultra-soft or “uses natural ingredients”

COMPETITIVE LANDSCAPE

Procter & Gamble Maroc maintains its lead in sanitary protection

Slim/thin/ultra-thin towels with wings gains share

International companies continue to dominate

CATEGORY DATA

Table 37 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Morocco

HEADLINES

PROSPECTS

Strong growth expected in wipes

The shift from cloth alternatives

Overall performance of wipes in 2017

COMPETITIVE LANDSCAPE

Johnson & Johnson Maroc maintains its lead in wipes

International players outperform local players in wipes

The launch of skin-friendly products

CATEGORY DATA

Table 43 Retail Sales of Wipes by Category: Value 2012-2017
Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Morocco

HEADLINES

PROSPECTS

Strong growth expected over the forecast period

Threats and opportunities over the forecast period

Sales are growing from a small base

COMPETITIVE LANDSCAPE

Novatis Group continues to lead adult incontinence

Novatis Group sees the biggest growth in value share in 2017

Many brands are launched in the market in 2016

CATEGORY DATA

Table 49 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 50 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 53 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 54 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

Positive performance for tissue and hygiene in Morocco in 2017

Economy brands lead in Morocco

Procter & Gamble Maroc leads tissue and hygiene in value terms

Modern retailers are gaining value share

Healthy, positive performance expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Morocco

EXECUTIVE SUMMARY

Positive performance for tissue and hygiene in Morocco in 2017

Economy brands lead in Morocco

Procter & Gamble Maroc leads tissue and hygiene in value terms

Modern retailers are gaining value share

Healthy, positive performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Morocco

HEADLINES

PROSPECTS

A positive performance is expected over the forecast period

AFH adult incontinence records the fastest growth

The overall performance of AFH tissue and hygiene in Morocco in 2017

COMPETITIVE LANDSCAPE

Brior leads AFH tissue and hygiene in Morocco

Domestic players are still positioned in the economy segment

AFH tissue remains the main category

CATEGORY DATA

Nappies/Diapers/Pants in Morocco

HEADLINES

PROSPECTS

Strong growth expected over the forecast period

Improving health standards drive sales

New launches are labelled “baby dry” and “premium care”

COMPETITIVE LANDSCAPE

Novatis Group maintains its lead

Local companies outsell international companies thanks to their low-cost strategies

Discounting is the main company strategy

CATEGORY DATA

Retail Tissue in Morocco

HEADLINES

PROSPECTS

Retail tissue is expected to see strong growth

Overall performance of retail tissue in 2017

Threats to sales

COMPETITIVE LANDSCAPE

Brior leads retail tissue

Local players lead retail tissue

Local production is expected to increase in Morocco

CATEGORY DATA

Sanitary Protection in Morocco

HEADLINES

PROSPECTS

Growing hygiene awareness

Sanitary protection is set to record strong growth

New launches are labelled ultra-soft or “uses natural ingredients”

COMPETITIVE LANDSCAPE

Procter & Gamble Maroc maintains its lead in sanitary protection

Slim/thin/ultra-thin towels with wings gains share

International companies continue to dominate

CATEGORY DATA

Wipes in Morocco

HEADLINES

PROSPECTS

Strong growth expected in wipes

The shift from cloth alternatives

Overall performance of wipes in 2017

COMPETITIVE LANDSCAPE

Johnson & Johnson Maroc maintains its lead in wipes

International players outperform local players in wipes