In 2022, tissue and hygiene continues to benefit from raised awareness of hygiene in and outside of the home. Meanwhile, categories such as nappies/diapers/pants and sanitary protection are already well developed and although these products are already seen as essential, demand is somewhat underdeveloped in categories such as toilet paper, wipes, and adult incontinence.
In 2022, tissue and hygiene continues to see growth. Categories such as nappies/diapers/pants and sanitary protection are already well established in the country as there are seen as essential items.
In Oman, the average household size comprises seven people. Most higher households utilise housekeeping assistance which is provided by maids or local services.
Overall GDP growth rebounded from -3% in 2020 to 3% in 2021 and is projected at 4% in 2022. In general, the economy is set to perform better this year in line with the country recovering from the pandemic, however, high inflation rates will cause problems for lower-income consumers.
Logistics and infrastructure continue to grow across Oman in 2022. This benefits the tissue and hygiene products that are distributed via multiple warehouses and sophisticated local/company logistics systems.
Over the forecast period, demand will be boosted by ongoing urbanisation along with rising consumer hygiene awareness. Likewise, the COVID-19 pandemic has changed household attitudes toward cleanliness and hygiene in the home.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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