Tissue and Hygiene in Georgia
Tissue and hygiene in 2022: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Georgia
Boost in tourism number benefits away-from-home tissue
Foodservice dominates away-from-home tissue and hygiene
Tourism drives value sales of away-from-home tissue
Local manufacturers could gain value share
Sustainability concerns dampen volume sales
Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
Retail Adult Incontinence in Georgia
Muted volume growth, as inflation bites
No change in the status quo in 2022
Growth limited by low awareness
Muted constant value growth over forecast period
E-commerce sales set to increase
Players look for ways to minimise potential purchasing embarrassment
Table 24 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 25 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 27 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 28 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 29 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
Nappies/Diapers/Pants in Georgia
High inflation results in higher price sensitivity
Imported brands compete through different strategies
Disposable pants increasingly popular
Moderate constant value growth over forecast period
Development of modern grocery leads to greater competition
Sustainability a growing concern over forecast period
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
Sanitary Protection in Georgia
High inflation sees degree of trading down
Procter & Gamble leverages extensive product offerings to remain in pole position
Continuing development of modern grocery retailers leads to further segmentation
Healthy constant value growth over forecast period
Value key driver of sales over forecast period
Consumers increasingly consider the environment
Table 36 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 39 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 40 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 41 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
Wipes in Georgia
High inflation results in higher price sensitivity
Turkish players dominate, due to affordability
Intimate wipes register healthy value and volume growth.
Healthy constant value growth over forecast period
Growing interest in niche products
Sustainability comes to the fore again over the forecast period
Table 42 Retail Sales of Wipes by Category: Value 2017-2022
Table 43 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 45 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 46 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
Retail Tissue in Georgia
High inflation results in higher price sensitivity
Wide product range and competitive prices key to success
Private label gaining value share
Healthy constant value growth over forecast period
Affordability will drive value sales
Sustainability concerns may dampen volume growth
Table 48 Retail Sales of Tissue by Category: Value 2017-2022
Table 49 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 51 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 52 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027