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Learn moreJun 2020
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Overall tissue and hygiene is expected to continue to grow in current value terms in 2019, despite COVID-19 restrictions. However, this overall picture hides that fact that although retail tissue and hygiene is set to continue to perform well, AFH tissue and hygiene is expected to decline.
As of 10 May 2020, Israel had seen around 250 deaths due to COVID-19 and 16,500 cases. Large gatherings were restricted from 15 March, with restrictions on locals venturing more than 100m from their homes introduced on 25 March.
In 2019, tissue and hygiene saw stronger current value growth than in any other year of the review period. This pattern was seen in both retail and AFH tissue and hygiene.
In 2019, tissue and hygiene remained a highly concentrated industry, with the leading two companies, multinationals Kimberly-Clark and Procter & Gamble, accounting for nearly two thirds of sales. Kimberly-Clark Israel continued to lead in value terms in 2019.
Whilst the impact of COVID-19 on most tissue and hygiene categories is expected to be limited to 2020, AFH tissue is expected to take longer to recover. Businesses and tourism are expected to open up only gradually, with social distancing measures remaining in place.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Israel with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Israel for free:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.