Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Tissue and Hygiene in

Tissue and Hygiene in Canada

44 pages, Mar 2018

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Modest growth for tissue and hygiene

Tissue and hygiene products cannot easily be substituted and, hence, they are here to stay. However, being a mature market, growth rates in tissue and hygiene continue to be moderate, backed by the country’s population growth, and highly correlated with the industry’s progression.

Maturity and changing lifestyles result in a marginal performance for retail tissue

Retail tissue and hygiene in Canada is relatively mature with a high penetration rate. Coupled with lifestyle changes, this meant many categories witnessed a marginal performance in 2017.

Domestic players and private label dominate retail tissue

Canadian manufacturers dominated retail tissue in 2017, posing a major challenge for international players to gain a strong foothold. The rise of private label, including President’s Choice, Kirkland, Compliments and Life, and its ability to offer premium brands at lower prices has left international players with minimal growth opportunities in the country.

Supermarkets remains the leading distribution channel for tissue and hygiene

Grocery retailers, led by supermarkets, remained the dominant retail distribution channel for tissue and hygiene products in 2017. The mindset of Canadian customers is always to stick to traditional retail purchase.

Modest growth expected over the forecast period

Tissue and hygiene in Canada is expected to record modest growth due to its maturity. However, as manufacturers try to keep the market buoyant by introducing new products, catering to niche segments or notable innovation is expected to generate consumer demand.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Tissue and Hygiene in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Canada?
What are the major brands in Canada?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in Canada

EXECUTIVE SUMMARY

Modest growth for tissue and hygiene

Maturity and changing lifestyles result in a marginal performance for retail tissue

Domestic players and private label dominate retail tissue

Supermarkets remains the leading distribution channel for tissue and hygiene

Modest growth expected over the forecast period

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Canada

HEADLINES

PROSPECTS

Mature away-from-home tissue and hygiene expected to enjoy significant demand

Rising tourism favours growth of the industry

Increasing older generation to drive AFH adult incontinence

COMPETITIVE LANDSCAPE

Three players in Canada control the industry

Canada’s KP Tissue devises strategy to expand its leadership

Private label remains weak in away-from-home tissue and hygiene

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Canada

HEADLINES

PROSPECTS

Lower fertility rate affects the growth of nappies/diapers/pants

New product launches to drive sales

Strong price competition to result in negative unit price growth

COMPETITIVE LANDSCAPE

Kimberly-Clark leads nappies/diapers/pants

Pampers revamps nappies/diapers/pants with good old loyalty programmes

Private label: A strong contender for established players

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Canada

HEADLINES

PROSPECTS

Adult incontinence expected to witness stronger growth

Increasing older generation expected to drive adult incontinence

Ever-changing product design remains a challenge

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to dominate

Procter & Gamble’s Always helps it to capitalise on adult incontinence

Health and beauty specialist retailers remains the preferred retail channel

CATEGORY DATA

Table 36 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 37 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 40 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 41 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Canada

HEADLINES

PROSPECTS

Being a household essential, retail tissue is expected to be stable

Toilet paper and paper towels will remain mainstream

Green products to receive greater focus

COMPETITIVE LANDSCAPE

Canada’s KP Tissue Inc leads retail tissue

Challenges continue for international players

Private label is strong in retail tissue

CATEGORY DATA

Table 42 Retail Sales of Tissue by Category: Value 2012-2017
Table 43 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 46 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Canada

HEADLINES

PROSPECTS

The unfavourable demographic situation is expected to affect sanitary protection

Promotions and new products to drive sales

Environmentally-safe products to challenge sanitary protection

COMPETITIVE LANDSCAPE

Procter & Gamble dominates sanitary protection in Canada in 2017

Kimberly-Clark uses strong campaigns to promote its brand

International players dominate sanitary protection

CATEGORY DATA

Table 48 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 49 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 50 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 51 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 53 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Canada

HEADLINES

PROSPECTS

Wipes expected to post modest growth

Decreasing birth rates set to challenge baby wipes

Hygiene aspect of wipes rated highly by Canadians

COMPETITIVE LANDSCAPE

Procter & Gamble dominates wipes in 2017

Kimberly-Clark establishes itself as the second largest player in wipes

Players look for innovation to create impulse

CATEGORY DATA

Table 55 Retail Sales of Wipes by Category: Value 2012-2017
Table 56 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 59 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 60 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

Modest growth for tissue and hygiene

Maturity and changing lifestyles result in a marginal performance for retail tissue

Domestic players and private label dominate retail tissue

Supermarkets remains the leading distribution channel for tissue and hygiene

Modest growth expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Canada

EXECUTIVE SUMMARY

Modest growth for tissue and hygiene

Maturity and changing lifestyles result in a marginal performance for retail tissue

Domestic players and private label dominate retail tissue

Supermarkets remains the leading distribution channel for tissue and hygiene

Modest growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Canada

HEADLINES

PROSPECTS

Mature away-from-home tissue and hygiene expected to enjoy significant demand

Rising tourism favours growth of the industry

Increasing older generation to drive AFH adult incontinence

COMPETITIVE LANDSCAPE

Three players in Canada control the industry

Canada’s KP Tissue devises strategy to expand its leadership

Private label remains weak in away-from-home tissue and hygiene

CATEGORY DATA

Nappies/Diapers/Pants in Canada

HEADLINES

PROSPECTS

Lower fertility rate affects the growth of nappies/diapers/pants

New product launches to drive sales

Strong price competition to result in negative unit price growth

COMPETITIVE LANDSCAPE

Kimberly-Clark leads nappies/diapers/pants

Pampers revamps nappies/diapers/pants with good old loyalty programmes

Private label: A strong contender for established players

CATEGORY DATA

Retail Adult Incontinence in Canada

HEADLINES

PROSPECTS

Adult incontinence expected to witness stronger growth

Increasing older generation expected to drive adult incontinence

Ever-changing product design remains a challenge

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to dominate

Procter & Gamble’s Always helps it to capitalise on adult incontinence

Health and beauty specialist retailers remains the preferred retail channel

CATEGORY DATA

Retail Tissue in Canada

HEADLINES

PROSPECTS

Being a household essential, retail tissue is expected to be stable

Toilet paper and paper towels will remain mainstream

Green products to receive greater focus

COMPETITIVE LANDSCAPE

Canada’s KP Tissue Inc leads retail tissue

Challenges continue for international players

Private label is strong in retail tissue

CATEGORY DATA

Sanitary Protection in Canada

HEADLINES

PROSPECTS

The unfavourable demographic situation is expected to affect sanitary protection

Promotions and new products to drive sales

Environmentally-safe products to challenge sanitary protection

COMPETITIVE LANDSCAPE

Procter & Gamble dominates sanitary protection in Canada in 2017

Kimberly-Clark uses strong campaigns to promote its brand