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Learn moreMar 2021
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Soon after Canada confirmed the first COVID-19 case in late January 2020, many provinces started identifying cases and subsequently took control measures focused on inbound travellers. It was not until March when every Canadian province and territory had declared a state of emergency and, depending on local situation, imposed various degrees of restrictions such as social distancing, business and school closures, and shelter-in-place mandates.
The government implemented an initial 30-day restriction on all non-essential travel across the Canada-US border on 21 March 2020, which has been subsequently extended several times. While international flights are still operating, air travel into the country by anyone other than Canadian residents, the immediate family members of Canadian residents, or US citizens has been prohibited since 18 March 2020, with these restrictions further tightened on 21 March 2020 to bar any US citizen not travelling on essential business.
Businesses catering to the retail tissue and hygiene market have largely traded more as a result of pandemic-induced pent-up demand. In 2020, acute demand and rising material and logistic costs were met with around-the-clock production, SKU rationalisation and automation.
In 2020, high demand driven by the health crisis, combined with social-distancing measures, lagging fulfilment developments and truck driver shortages added to logistic and labour costs, leading to higher shipping costs and delivery delays. Therefore, most Canadians still preferred shopping in stores for food and other essentials such as tissue and hygiene.
Though reported progress in vaccine roll-out in Canada has lent a glimpse of hope, distribution challenges and climbing COVID-19 cases signal a likely winding path to herd immunity and economic recovery. In the near term, demand should soften from the 2020 peak, but per-capita consumption for many tissue and hygiene products, including toilet paper, paper towels and personal and home care wipes, will remain elevated due to entrenched cleaning routines and work-from-home practice.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.