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Learn moreJun 2020
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Retail hygiene categories are remaining relatively unaffected by COVID-19. The essential status of sanitary protection, nappies/diapers/pants, and adult incontinence provides some protection against the negative impact of efforts to control the spread of the disease, though retail adult incontinence has, in fact, seen a slight boost in sales as a result of the closure of nursing homes.
As of 10 May 2020, China has seen around 4,600 deaths due to COVID-19 and 83,000 cases. There was a strict lockdown in Hubei province from 23 January to 8 April, while other provinces imposed different social distancing policies and partial lockdowns.
The Chinese tissue and hygiene market registered healthy value growth in 2019 in both the retail and away-from-home segments. Growth was underpinned by ongoing urbanisation, which led to changing lifestyles and rising purchasing power, and increasing consumer awareness of personal hygiene.
Retail tissue and hygiene remained relatively fragmented in 2019, with the top 40 players jointly responsible for less than 50% of total market value. Moreover, the market became increasingly fragmented at the end of the review period partly as a result of the rise of a number of local brands riding the rapid expansion of e-commerce.
COVID-19 is having a variable effect on tissue and hygiene across categories. Considered essential items, sanitary protection and nappies/diapers/pants products have seen a limited impact, while retail tissue has seen sales bolstered by increased domestic usage due to lockdown and the closure of away-from-home channels.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in China for free:
The Tissue and Hygiene in China market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.