Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tissue and Hygiene in

Tissue and Hygiene in China

Mar 2020

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Growth underpinned by urbanisation and consumer awareness

The Chinese tissue and hygiene market registered healthy value growth in 2019 in both the retail and away-from-home segments. Growth was underpinned by ongoing urbanisation, which led to changing lifestyles and rising purchasing power, and increasing consumer awareness of personal hygiene.

Different stages of development

Retail tissue and hygiene saw different categories at different stages of development in China at the end of the review period. Categories with lower levels of penetration, such as adult incontinence and tampons, are seeing dynamic growth driven by manufacturers’ efforts to raise consumer awareness and reduce stigma.

Expansion of smaller local players leads to increasing fragmentation

Retail tissue and hygiene remained relatively fragmented in 2019, with the top 40 players jointly responsible for less than 50% of total market value. Moreover, the market became increasingly fragmented at the end of the review period partly as a result of the rise of a number of local brands riding the rapid expansion of e-commerce.

E-commerce continues dynamic expansion

Led by supermarkets, store-based modern grocery retailing continued to account for the largest proportion of retail tissue and hygiene value sales in 2019, though its share fell below 50% for the first time during the year. The primary reason for the fall in modern grocery retailing’s share was the continued rapid expansion of e-commerce.

Premiumisation trend contributes to positive outlook

The Chinese tissue and hygiene market is forecast to see stable growth over 2019-2024. Ongoing urbanisation is supporting growth by changing lifestyles, boosting purchasing power, and strengthening distribution networks.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Tissue and Hygiene in China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in China?
What are the major brands in China?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in China

EXECUTIVE SUMMARY

Growth underpinned by urbanisation and consumer awareness

Different stages of development

Expansion of smaller local players leads to increasing fragmentation

E-commerce continues dynamic expansion

Premiumisation trend contributes to positive outlook

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

Summary 1 Research Sources

Sanitary Protection in China

HEADLINES

PROSPECTS

Upmarket trend drives value growth

Pantyliners sees notable decline

New product development targets premiumisation trend

COMPETITIVE LANDSCAPE

Hengan loses lead to Shanghai Uni-Charm

Multinational brands perform well

Multinationals grow strongly in tampons

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 22 Retail Sales of Towels by Type of Use: % Value 2014-2019
Table 23 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 24 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 25 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 26 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in China

HEADLINES

PROSPECTS

Potential for growth despite falling number of newborns

Disposable pants grows strongly from low base

E-commerce continues to gain share

COMPETITIVE LANDSCAPE

Most leading brands struggle, though some premium labels buck trend

High-end local brands see strong growth

Innovation in disposable pants

CATEGORY DATA

Table 27 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 28 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 30 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 32 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in China

HEADLINES

PROSPECTS

Ageing population drives growth

E-commerce gaining ground, supported by consumer anonymity

Light adult incontinence gaining traction

COMPETITIVE LANDSCAPE

Elderjoy retains top spot, but Coco Incontinence stands out amongst leaders

Domestic players dominate

Smaller players preforming well in fragmented category

CATEGORY DATA

Table 33 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 34 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 36 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 37 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 38 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Wipes in China

HEADLINES

PROSPECTS

Baby wipes sees strong growth spurred by new product developments

General purpose wipes sees strong growth, but consumers increasingly turn to more function-specific products

Moist toilet wipes successful in generating repeat purchases in higher tier cities

COMPETITIVE LANDSCAPE

Hengan Fujian Holding holds a strong lead

Shanghai Xier Industrial registers a dynamic performance

Shenzhen PurCotton Technology builds on expert image and demand for natural products

CATEGORY DATA

Table 39 Retail Sales of Wipes by Category: Value 2014-2019
Table 40 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 41 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 42 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 43 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 44 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in China

HEADLINES

PROSPECTS

Retail tissue benefits from increasing demand in lower tier cities and rural areas

Boxed facial tissues grows dynamically

Paper towels growth constrained by price and habit

COMPETITIVE LANDSCAPE

Hengan Fujian Holding working to consolidate leadership

C&S Paper sees broad distribution and product portfolio contribute to dynamism

Fujian Duoduoyun’s partnership with Lee & Man leads to dynamic growth

CATEGORY DATA

Table 45 Retail Sales of Tissue by Category: Value 2014-2019
Table 46 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 47 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 48 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 49 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 50 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in China

HEADLINES

PROSPECTS

Changing consumer expectations boost AFH tissue growth

Ageing population boosts AFH adult incontinence

Retail experiences affecting expectations in the away-from-home segment

COMPETITIVE LANDSCAPE

Kimberly-Clark benefits from high-quality image

Turning to smaller players in an already fragmented market

CATEGORY DATA

Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 52 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 53 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 54 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 55 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 56 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in China

New Report Guarantee

Executive Summary

New Report Guarantee

Growth underpinned by urbanisation and consumer awareness

Different stages of development

Expansion of smaller local players leads to increasing fragmentation

E-commerce continues dynamic expansion

Premiumisation trend contributes to positive outlook

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in China

EXECUTIVE SUMMARY

Growth underpinned by urbanisation and consumer awareness

Different stages of development

Expansion of smaller local players leads to increasing fragmentation

E-commerce continues dynamic expansion

Premiumisation trend contributes to positive outlook

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

Sanitary Protection in China

HEADLINES

PROSPECTS

Upmarket trend drives value growth

Pantyliners sees notable decline

New product development targets premiumisation trend

COMPETITIVE LANDSCAPE

Hengan loses lead to Shanghai Uni-Charm

Multinational brands perform well

Multinationals grow strongly in tampons

CATEGORY DATA

Nappies/Diapers/Pants in China

HEADLINES

PROSPECTS

Potential for growth despite falling number of newborns

Disposable pants grows strongly from low base

E-commerce continues to gain share

COMPETITIVE LANDSCAPE

Most leading brands struggle, though some premium labels buck trend

High-end local brands see strong growth

Innovation in disposable pants

CATEGORY DATA

Retail Adult Incontinence in China

HEADLINES

PROSPECTS

Ageing population drives growth

E-commerce gaining ground, supported by consumer anonymity

Light adult incontinence gaining traction

COMPETITIVE LANDSCAPE

Elderjoy retains top spot, but Coco Incontinence stands out amongst leaders

Domestic players dominate

Smaller players preforming well in fragmented category

CATEGORY DATA

Wipes in China

HEADLINES

PROSPECTS

Baby wipes sees strong growth spurred by new product developments

General purpose wipes sees strong growth, but consumers increasingly turn to more function-specific products

Moist toilet wipes successful in generating repeat purchases in higher tier cities

COMPETITIVE LANDSCAPE

Hengan Fujian Holding holds a strong lead

Shanghai Xier Industrial registers a dynamic performance

Shenzhen PurCotton Technology builds on expert image and demand for natural products

CATEGORY DATA

Retail Tissue in China

HEADLINES

PROSPECTS

Retail tissue benefits from increasing demand in lower tier cities and rural areas

Boxed facial tissues grows dynamically

Paper towels growth constrained by price and habit

COMPETITIVE LANDSCAPE

Hengan Fujian Holding working to consolidate leadership