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Country Report

Tissue and Hygiene in

Tissue and Hygiene in China

46 pages, Mar 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Tissue and hygiene records solid value growth

In 2017, current value sales in overall tissue and hygiene recorded better growth compared with 2016. Rising hygiene- and health-consciousness, coupled with the execution of the two-child policy, also supported the strong volume growth of the category.

Consumer sophistication supports healthy growth in tissue and hygiene

With rising awareness of hygiene and health, consumers were more willing to invest in tissue and hygiene products in 2017. Within retail tissue the share of toilet paper decreased, as consumers shifted to boxed facial tissues and pocket handkerchiefs to clean their face and hands.

Hengan Fujian Holding defends its leading position

Hengan Fujian Holding maintained its leading position in retail tissue and hygiene in 2017. This is thanks to its comprehensive portfolio and extensive distribution system, covering first-tier and lower-tier cities and even rural areas of the country to ensure its products are available to its entire target audience.

Internet retailing and mother and baby specialist retailers continue to gain share

Internet retailing and mother and baby specialist retailers continue to grow in terms of retail value sales in tissue and hygiene. Apart from the leading B2C online platforms, such as Tmall.

Consumers set to trade up to premium products for health and comfort

With increasing disposable incomes, consumers will trade up to premium products, supporting retail value growth in tissue and hygiene over the forecast period at constant 2017 prices. Consumers with rising health-consciousness tend to opt for safety over price.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Tissue and Hygiene in China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in China?
What are the major brands in China?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in China

EXECUTIVE SUMMARY

Tissue and hygiene records solid value growth

Consumer sophistication supports healthy growth in tissue and hygiene

Hengan Fujian Holding defends its leading position

Internet retailing and mother and baby specialist retailers continue to gain share

Consumers set to trade up to premium products for health and comfort

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Retail Adult Incontinence in China

HEADLINES

PROSPECTS

Very low consumption of incontinence products leads to high growth

Enormous potential for adult incontinence in the forecast period

Higher unit prices due to rising raw materials costs and consumption upgrading

COMPETITIVE LANDSCAPE

Hengan Fujian Holding maintains its lead in retail adult incontinence

Hangzhou Coco Healthcare Products enjoys the most dynamic growth

Domestic manufacturers outperform international companies

CATEGORY DATA

Table 19 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 20 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 22 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 23 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 24 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in China

HEADLINES

PROSPECTS

Higher purchasing power supports the volume growth of retail tissue

The average unit price in retail tissue keeps climbing in 2017

The rising popularity of unbleached tissue products

COMPETITIVE LANDSCAPE

Hengan Fujian Holding maintains its leading position in retail tissue

C&S Paper enjoys strong value growth in retail tissue

Essity sees a strong performance

CATEGORY DATA

Table 25 Retail Sales of Tissue by Category: Value 2012-2017
Table 26 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 29 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in China

HEADLINES

PROSPECTS

Healthy growth underpinned by growing hygiene awareness

Tampons enjoys the fastest growth

Manufacturers introduce innovative products to attract consumers

COMPETITIVE LANDSCAPE

Hengan Fujian Holding continues to lead

Japanese manufacturers outshine the competition

Innovation from Shanghai Uni-Charm

CATEGORY DATA

Table 31 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 33 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 34 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 35 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 36 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 37 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 38 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in China

HEADLINES

PROSPECTS

Busy lifestyles boost home care wipes and floor cleaning systems

Consumers’ increasing hygiene-consciousness drives demand for personal wipes

Strong value growth for baby wipes due to the two-child policy

COMPETITIVE LANDSCAPE

Hengan Fujian Holding remains the clear leader

Kimberly-Clark (China) Investment leads moist toilet wipes

Product segmentation will be used to attract consumers

CATEGORY DATA

Table 39 Retail Sales of Wipes by Category: Value 2012-2017
Table 40 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 41 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 42 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 43 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 44 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in China

HEADLINES

PROSPECTS

The relaxation of the one-child policy drives solid growth in nappies/diapers/pants

Manufacturers introduce premium products to attract consumers

Strong performances for internet retailing and mother and baby specialist retailers

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) maintains its lead, but sees a share decline

Elleair International China (Nantong) sees significant value growth

The introduction of segmented product ranges by players to boost sales

CATEGORY DATA

Table 45 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 46 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 47 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 48 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 49 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 50 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Away-From-Home Tissue and Hygiene in China

HEADLINES

PROSPECTS

Growing public demand drives sales in AFH tissue and hygiene

AFH adult incontinence witnesses the strongest value growth

Unit prices soar

COMPETITIVE LANDSCAPE

Hengan Fujian Holding dominates AFH tissue and hygiene

Many niche brands are present, but concentration is being seen

CATEGORY DATA

Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 52 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 53 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 54 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 55 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 56 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in China

New Report Guarantee

Executive Summary

New Report Guarantee

Tissue and hygiene records solid value growth

Consumer sophistication supports healthy growth in tissue and hygiene

Hengan Fujian Holding defends its leading position

Internet retailing and mother and baby specialist retailers continue to gain share

Consumers set to trade up to premium products for health and comfort

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in China

EXECUTIVE SUMMARY

Tissue and hygiene records solid value growth

Consumer sophistication supports healthy growth in tissue and hygiene

Hengan Fujian Holding defends its leading position

Internet retailing and mother and baby specialist retailers continue to gain share

Consumers set to trade up to premium products for health and comfort

MARKET INDICATORS

MARKET DATA

SOURCES

Retail Adult Incontinence in China

HEADLINES

PROSPECTS

Very low consumption of incontinence products leads to high growth

Enormous potential for adult incontinence in the forecast period

Higher unit prices due to rising raw materials costs and consumption upgrading

COMPETITIVE LANDSCAPE

Hengan Fujian Holding maintains its lead in retail adult incontinence

Hangzhou Coco Healthcare Products enjoys the most dynamic growth

Domestic manufacturers outperform international companies

CATEGORY DATA

Retail Tissue in China

HEADLINES

PROSPECTS

Higher purchasing power supports the volume growth of retail tissue

The average unit price in retail tissue keeps climbing in 2017

The rising popularity of unbleached tissue products

COMPETITIVE LANDSCAPE

Hengan Fujian Holding maintains its leading position in retail tissue

C&S Paper enjoys strong value growth in retail tissue

Essity sees a strong performance

CATEGORY DATA

Sanitary Protection in China

HEADLINES

PROSPECTS

Healthy growth underpinned by growing hygiene awareness

Tampons enjoys the fastest growth

Manufacturers introduce innovative products to attract consumers

COMPETITIVE LANDSCAPE

Hengan Fujian Holding continues to lead

Japanese manufacturers outshine the competition

Innovation from Shanghai Uni-Charm

CATEGORY DATA

Wipes in China

HEADLINES

PROSPECTS

Busy lifestyles boost home care wipes and floor cleaning systems

Consumers’ increasing hygiene-consciousness drives demand for personal wipes

Strong value growth for baby wipes due to the two-child policy

COMPETITIVE LANDSCAPE

Hengan Fujian Holding remains the clear leader

Kimberly-Clark (China) Investment leads moist toilet wipes

Product segmentation will be used to attract consumers

CATEGORY DATA

Nappies/Diapers/Pants in China

HEADLINES

PROSPECTS

The relaxation of the one-child policy drives solid growth in nappies/diapers/pants

Manufacturers introduce premium products to attract consumers

Strong performances for internet retailing and mother and baby specialist retailers

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) maintains its lead, but sees a share decline

Elleair International China (Nantong) sees significant value growth