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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Finland

43 pages, Mar 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Growth picking-up

Tissue and hygiene growth increased in Finland in 2017 as the economy continued to improve. Together with increasing consumer confidence and purchasing power, as well as decreasing unemployment, this positively impacted the travel and foodservice sectors and boosted away-from-home tissue and hygiene sales.

Domestic origin, better quality, product safety and environmental trends

A number of different trends are currently at play within tissue and hygiene in Finland. While price continues to matter for many, growing purchasing power means that more Finnish consumers can afford to buy whatever they want, including more premium products.

Strong effort required to gain sales share

The competitive environment in tissue and hygiene in Finland remains fierce. In many areas, such as nappies/diapers/pants, private label sales continue to grow due to the blurring of the line between economy and standard products.

No major changes in distribution

There were no major changes in distribution in Finland in 2017, with purchasing patterns remaining stable. Finnish consumers tend to mostly purchase tissue and hygiene products when grocery shopping, favouring hypermarkets and supermarkets, which offer the widest selections and allow consumers to easily compare prices and find the best value deals and special offers.

Positive forecasts, despite maturity

The improving economy is expected to boost tissues and hygiene sales over the forecast period. As the unemployment rate is predicted to decline and consumer confidence increase, pricier value-added products are projected to perform particularly well.

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Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Finland for free:

The Tissue and Hygiene in Finland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Finland?
What are the major brands in Finland?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Finland

EXECUTIVE SUMMARY

Growth picking-up

Domestic origin, better quality, product safety and environmental trends

Strong effort required to gain sales share

No major changes in distribution

Positive forecasts, despite maturity

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Finland

HEADLINES

PROSPECTS

A helping hand from the improving economy

Benefits from recovering travel and food industry

Ageing population increases demand for AFH adult incontinence

COMPETITIVE LANDSCAPE

Giants are hard to challenge

Efficient solutions demanded

Local factors to be considered

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Finland

HEADLINES

PROSPECTS

Maturity and poor birth rate are obstacles to overcome

Shift towards pants offers growth possibilities

Appeasing concerns

COMPETITIVE LANDSCAPE

Share gains through strategic moves

New product development gives needed boost

Heavy competition demands successful marketing efforts

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Finland

HEADLINES

PROSPECTS

Healthy prospects to take advantage of

Focus on tailor-made solutions

More attention on design and aesthetics

COMPETITIVE LANDSCAPE

New entries face strong competition from leading Tena brand

Innovation key to staying ahead

Breaking taboos to boost sales

CATEGORY DATA

Table 36 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 37 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 40 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 41 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Finland

HEADLINES

PROSPECTS

Maturity needs to be counterbalanced

Design worth paying extra for

Innovation and new technology fuelling growth

COMPETITIVE LANDSCAPE

Rising demand for domestic origin products

New product development offering something extra

Company strategies to keep an eye on

CATEGORY DATA

Table 42 Retail Sales of Tissue by Category: Value 2012-2017
Table 43 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 46 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Finland

HEADLINES

PROSPECTS

Battling maturity with value-added features

Comfort and convenience attract consumers

Health concerns may pose a threat

COMPETITIVE LANDSCAPE

Players paying attention to promotional activities

New launches pay attention to detail

Tackling taboos

CATEGORY DATA

Table 48 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 49 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 50 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 51 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 53 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Finland

HEADLINES

PROSPECTS

Scope to turnaround slowing growth

Widening variety is key

Environmental concerns need to be addressed

COMPETITIVE LANDSCAPE

Competition remains intense

Economy now, premium tomorrow

New product development fuelling growth

CATEGORY DATA

Table 55 Retail Sales of Wipes by Category: Value 2012-2017
Table 56 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 59 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 60 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

Growth picking-up

Domestic origin, better quality, product safety and environmental trends

Strong effort required to gain sales share

No major changes in distribution

Positive forecasts, despite maturity

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Finland

EXECUTIVE SUMMARY

Growth picking-up

Domestic origin, better quality, product safety and environmental trends

Strong effort required to gain sales share

No major changes in distribution

Positive forecasts, despite maturity

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Finland

HEADLINES

PROSPECTS

A helping hand from the improving economy

Benefits from recovering travel and food industry

Ageing population increases demand for AFH adult incontinence

COMPETITIVE LANDSCAPE

Giants are hard to challenge

Efficient solutions demanded

Local factors to be considered

CATEGORY DATA

Nappies/Diapers/Pants in Finland

HEADLINES

PROSPECTS

Maturity and poor birth rate are obstacles to overcome

Shift towards pants offers growth possibilities

Appeasing concerns

COMPETITIVE LANDSCAPE

Share gains through strategic moves

New product development gives needed boost

Heavy competition demands successful marketing efforts

CATEGORY DATA

Retail Adult Incontinence in Finland

HEADLINES

PROSPECTS

Healthy prospects to take advantage of

Focus on tailor-made solutions

More attention on design and aesthetics

COMPETITIVE LANDSCAPE

New entries face strong competition from leading Tena brand

Innovation key to staying ahead

Breaking taboos to boost sales

CATEGORY DATA

Retail Tissue in Finland

HEADLINES

PROSPECTS

Maturity needs to be counterbalanced

Design worth paying extra for

Innovation and new technology fuelling growth

COMPETITIVE LANDSCAPE

Rising demand for domestic origin products

New product development offering something extra

Company strategies to keep an eye on

CATEGORY DATA

Sanitary Protection in Finland

HEADLINES

PROSPECTS

Battling maturity with value-added features

Comfort and convenience attract consumers

Health concerns may pose a threat

COMPETITIVE LANDSCAPE

Players paying attention to promotional activities

New launches pay attention to detail