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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Portugal

44 pages, Apr 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Tissue and hygiene sees growth in 2017

Despite the high level of maturity in tissue and hygiene in Portugal, the rise of smaller added-value categories, together with innovation and premiumisation in more mature ones, resulted in retail value growth in 2017. The country’s economic recovery, decreasing unemployment and more confident consumer base supported the adoption of new and more convenient products, such as personal wipes, and investment in branded products.

Away-from-home grows faster than retail in 2017

Away-from-home continued to outpace retail in terms of current value sales growth in 2017. While several factors contributed to this development, growing tourist demand was the most important.

Procter & Gamble Portugal leads but sells Lindor brand in away-from-home

Procter & Gamble Portugal continues its strategy of focusing on the key brands in its portfolio. The company continued to lead tissue and hygiene, despite its absence from retail tissue.

Convenience formats spread while Amazon announces free delivery services

Smaller-sized distribution formats are spreading as major grocery retailers Sonae and Jerónimo Martins continue to invest in the Amanhecer and Meu Super chains. Meanwhile, Auchan created the smaller My Auchan store format in 2017.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Portugal for free:

The Tissue and Hygiene in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Portugal?
What are the major brands in Portugal?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Portugal

EXECUTIVE SUMMARY

Tissue and hygiene sees growth in 2017

Away-from-home grows faster than retail in 2017

Procter & Gamble Portugal leads but sells Lindor brand in away-from-home

Convenience formats spread while Amazon announces free delivery services

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Retail Adult Incontinence in Portugal

HEADLINES

PROSPECTS

Ageing population trend supports sales growth

Light adult incontinence leads growth

Low interest in reusable products

COMPETITIVE LANDSCAPE

Procter & Gamble sells Lindor in Portugal

Moderate/heavy adult incontinence remains highly price-sensitive

Investments support light adult incontinence

CATEGORY DATA

Table 19 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 20 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 22 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 23 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 24 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Portugal

HEADLINES

PROSPECTS

Per capita consumption is below average for Western Europe

Paper towels sees fast development

Price elasticity is a key driver in retail tissue

COMPETITIVE LANDSCAPE

Renova is the leading player in retail tissue

Smaller players find it hard to compete

Smaller categories face strong challenges

CATEGORY DATA

Table 25 Retail Sales of Tissue by Category: Value 2012-2017
Table 26 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 29 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Portugal

HEADLINES

PROSPECTS

Focus on value as volume sales lack dynamism

Pantyliners offers strong growth potential

Reusable and organic products remain niche

COMPETITIVE LANDSCAPE

Procter & Gamble Portugal dominates

A new national player enters sanitary protection

Private label has a strong presence

CATEGORY DATA

Table 31 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 33 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 34 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 35 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 36 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 37 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in Portugal

HEADLINES

PROSPECTS

Improving economy and modern lifestyles support wipes

Personal wipes offers the highest growth potential

Convenience drives home care wipes and floor cleaning systems

COMPETITIVE LANDSCAPE

Procter & Gamble Portugal leads wipes

Sarbec Cosmetics sees strong retail value sales growth

Wipes diversifies through the natural ingredients trend

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2012-2017
Table 39 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 41 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 42 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Away-From-Home Tissue and Hygiene in Portugal

HEADLINES

PROSPECTS

Tourism and horeca are expected to continue to drive AFH tissue growth

Ageing population trend supports AFH hygiene demand

Premiumisation in AFH tissue

COMPETITIVE LANDSCAPE

Renova reinforces leadership of AFH tissue

Changing AFH hygiene competitive landscape

Horeca is the key distribution channel

CATEGORY DATA

Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 47 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 48 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 49 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 50 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 53 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Portugal

HEADLINES

PROSPECTS

Birth rate recovery boosts forecast

Disposable pants is set to post the fastest growth

Further segmentation affords growth opportunities

COMPETITIVE LANDSCAPE

Procter & Gamble Portugal consolidates leading position

Private label remains a significant factor

Amazon announces free delivery for Portugal

CATEGORY DATA

Table 55 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 56 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 59 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 60 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

Tissue and hygiene sees growth in 2017

Away-from-home grows faster than retail in 2017

Procter & Gamble Portugal leads but sells Lindor brand in away-from-home

Convenience formats spread while Amazon announces free delivery services

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Portugal

EXECUTIVE SUMMARY

Tissue and hygiene sees growth in 2017

Away-from-home grows faster than retail in 2017

Procter & Gamble Portugal leads but sells Lindor brand in away-from-home

Convenience formats spread while Amazon announces free delivery services

MARKET INDICATORS

MARKET DATA

SOURCES

Retail Adult Incontinence in Portugal

HEADLINES

PROSPECTS

Ageing population trend supports sales growth

Light adult incontinence leads growth

Low interest in reusable products

COMPETITIVE LANDSCAPE

Procter & Gamble sells Lindor in Portugal

Moderate/heavy adult incontinence remains highly price-sensitive

Investments support light adult incontinence

CATEGORY DATA

Retail Tissue in Portugal

HEADLINES

PROSPECTS

Per capita consumption is below average for Western Europe

Paper towels sees fast development

Price elasticity is a key driver in retail tissue

COMPETITIVE LANDSCAPE

Renova is the leading player in retail tissue

Smaller players find it hard to compete

Smaller categories face strong challenges

CATEGORY DATA

Sanitary Protection in Portugal

HEADLINES

PROSPECTS

Focus on value as volume sales lack dynamism

Pantyliners offers strong growth potential

Reusable and organic products remain niche

COMPETITIVE LANDSCAPE

Procter & Gamble Portugal dominates

A new national player enters sanitary protection

Private label has a strong presence

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Portugal

HEADLINES

PROSPECTS

Improving economy and modern lifestyles support wipes

Personal wipes offers the highest growth potential

Convenience drives home care wipes and floor cleaning systems

COMPETITIVE LANDSCAPE

Procter & Gamble Portugal leads wipes

Sarbec Cosmetics sees strong retail value sales growth

Wipes diversifies through the natural ingredients trend

CATEGORY DATA

Away-From-Home Tissue and Hygiene in Portugal

HEADLINES

PROSPECTS

Tourism and horeca are expected to continue to drive AFH tissue growth

Ageing population trend supports AFH hygiene demand

Premiumisation in AFH tissue

COMPETITIVE LANDSCAPE

Renova reinforces leadership of AFH tissue

Changing AFH hygiene competitive landscape

Horeca is the key distribution channel

CATEGORY DATA