Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tissue and Hygiene in

Tissue and Hygiene in Portugal

Jun 2020

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tissue and hygiene

COVID-19’s impact on retail tissue and hygiene in Portugal will be mixed in 2020. Some categories such as sanitary protection and nappies/diapers/pants will see little change due to their essential nature, while other products such as retail tissue will see a spike in sales as consumers stockpile and increase their usage due to being trapped at home.

COVID-19 country impact

As of 10 May 2020, Portugal had seen around 1,100 deaths due to COVID-19 and 27,600 cases. Large gatherings were banned from 2 March.

Strong economy leading to premiumisation in 2019

Portugal’s economy continued to perform well in 2019 with incomes rising and unemployment falling, while the country’s travel and tourism industry continued to blossom. This was visible in the willingness of consumers to pay more for differentiated, higher-quality and more convenient products.

Competitive landscape a three-way battle between Renova, Procter & Gamble and private label

The competitive landscape in tissue and hygiene is largely dictated by Portuguese company Renova - Fábrica de Papel do Almonda SA, multinational Procter & Gamble and private label. Renova’s main strength lies in retail tissue with its broad product portfolio, widespread distribution network and investment in new product development ensuring it continued to gain share at the end of the review period.

Economic downturn expected to hit sales, but essential nature of many products should ensure continued growth

Many products within tissue and hygiene are household essentials and as such demand tends to remain relatively steady in volume terms. As a result, although Portugal’s economy is likely to come under increased pressure once the financial impact of COVID-19 begins to be felt, sales of products such as sanitary protection, nappies/diapers/pants and retail adult incontinence are likely to continue recording steady growth in retail volume terms.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Portugal for free:

The Tissue and Hygiene in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Portugal?
What are the major brands in Portugal?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in Portugal

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Strong economy leading to premiumisation in 2019

Competitive landscape a three-way battle between Renova, Procter & Gamble and private label

Economic downturn expected to hit sales, but essential nature of many products should ensure continued growth

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Portugal

HEADLINES

PRE-COVID-19 PERFORMANCE

Target audience continues to shrink in 2019 but pantyliners offers some positives

Reusable products remain niche, but environmental concerns set to drive innovation

New references seen from category leaders while improved perceptions of private label see sales rise

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Portugal

HEADLINES

PRE-COVID-19 PERFORMANCE

Falling birth rate puts pressure on sales in 2019 but disposable pants presents an opportunity for development

Consumers increasingly going online in search of greater convenience

Procter & Gamble retains dominance while private label expands into premium lines

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Portugal

HEADLINES

PRE-COVID-19 PERFORMANCE

Expanding consumer base and growing variety of options driving growth in 2019

Light adult incontinence offers strong potential as manufacturers look to attract new users

Tena continues to make inroads as it expands its range, but private label retains dominant position thanks to low pricing

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Wipes in Portugal

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes dominate sales in 2019 with low pricing, wide offer and new product development focused on natural ingredients

Consumers show appreciation for products which can make household chores quicker and easier

Procter & Gamble dominates thanks to broad portfolio of trusted products

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2014-2019
Table 39 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 41 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 42 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Portugal

HEADLINES

PRE-COVID-19 PERFORMANCE

Improving economy sees consumers trading up within retail tissue in 2019

Napkins continues its recovery as incomes rise while boxed facial tissues benefits from rising health and hygiene awareness

Renova benefits from differentiated offer and new product development, but private label retains dominance as it expands into premium lines

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2014-2019
Table 45 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 47 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 48 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Portugal

HEADLINES

PRE-COVID-19 PERFORMANCE

Booming tourism industry and improving economy stimulating growth in AFH tissue

Ageing population presents opportunities for the further development of AFH hygiene

Price remains key but players look to add value in AFH tissue as tourism goes upmarket

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 56 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Strong economy leading to premiumisation in 2019

Competitive landscape a three-way battle between Renova, Procter & Gamble and private label

Economic downturn expected to hit sales, but essential nature of many products should ensure continued growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Portugal

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Strong economy leading to premiumisation in 2019

Competitive landscape a three-way battle between Renova, Procter & Gamble and private label

Economic downturn expected to hit sales, but essential nature of many products should ensure continued growth

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Portugal

HEADLINES

PRE-COVID-19 PERFORMANCE

Target audience continues to shrink in 2019 but pantyliners offers some positives

Reusable products remain niche, but environmental concerns set to drive innovation

New references seen from category leaders while improved perceptions of private label see sales rise

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Portugal

HEADLINES

PRE-COVID-19 PERFORMANCE

Falling birth rate puts pressure on sales in 2019 but disposable pants presents an opportunity for development

Consumers increasingly going online in search of greater convenience

Procter & Gamble retains dominance while private label expands into premium lines

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Portugal

HEADLINES

PRE-COVID-19 PERFORMANCE

Expanding consumer base and growing variety of options driving growth in 2019

Light adult incontinence offers strong potential as manufacturers look to attract new users

Tena continues to make inroads as it expands its range, but private label retains dominant position thanks to low pricing

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Wipes in Portugal

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes dominate sales in 2019 with low pricing, wide offer and new product development focused on natural ingredients

Consumers show appreciation for products which can make household chores quicker and easier

Procter & Gamble dominates thanks to broad portfolio of trusted products

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Retail Tissue in Portugal

HEADLINES

PRE-COVID-19 PERFORMANCE

Improving economy sees consumers trading up within retail tissue in 2019

Napkins continues its recovery as incomes rise while boxed facial tissues benefits from rising health and hygiene awareness

Renova benefits from differentiated offer and new product development, but private label retains dominance as it expands into premium lines