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Learn moreJun 2020
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COVID-19’s impact on retail tissue and hygiene in Portugal will be mixed in 2020. Some categories such as sanitary protection and nappies/diapers/pants will see little change due to their essential nature, while other products such as retail tissue will see a spike in sales as consumers stockpile and increase their usage due to being trapped at home.
As of 10 May 2020, Portugal had seen around 1,100 deaths due to COVID-19 and 27,600 cases. Large gatherings were banned from 2 March.
Portugal’s economy continued to perform well in 2019 with incomes rising and unemployment falling, while the country’s travel and tourism industry continued to blossom. This was visible in the willingness of consumers to pay more for differentiated, higher-quality and more convenient products.
The competitive landscape in tissue and hygiene is largely dictated by Portuguese company Renova - Fábrica de Papel do Almonda SA, multinational Procter & Gamble and private label. Renova’s main strength lies in retail tissue with its broad product portfolio, widespread distribution network and investment in new product development ensuring it continued to gain share at the end of the review period.
Many products within tissue and hygiene are household essentials and as such demand tends to remain relatively steady in volume terms. As a result, although Portugal’s economy is likely to come under increased pressure once the financial impact of COVID-19 begins to be felt, sales of products such as sanitary protection, nappies/diapers/pants and retail adult incontinence are likely to continue recording steady growth in retail volume terms.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Portugal for free:
The Tissue and Hygiene in Portugal market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.