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Learn moreJun 2020
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In 2020, the impact of the COVID-19 pandemic is expected to result in stronger current value growth for retail tissue, wipes and retail adult incontinence, due to increased hygiene awareness and consumers spending more time at home as a result of social isolation and lockdown measures. Light adult incontinence is also benefiting from widening usage, appealing to younger consumers suffering from COVID-19, and also seeing some demand among key workers keen to visit toilet facilities less frequently as they seek to avoid infection.
From 24 March, no short-term visitors (from anywhere in the world) were allowed to enter or transit through Singapore. The Ministry of Manpower stressed that it would only allow the entry or return of work pass holders, including their dependents, or those providing essential services, such as in healthcare and transport workers.
Singapore consumers had a growing focus on hygiene, quality and convenience during the review period, resulting in many caring more about the tissue and hygiene products that they use. With increasing household disposable incomes in Singapore, price thus became a less important factor compared to the quality of products.
Kimberly-Clark continued to comfortably lead tissue and hygiene in 2019, with almost double the share of second-ranked Unicharm. Kimberly-Clark continued to benefit from long-term consumer trust and its early entry into most categories in tissue and hygiene.
Overall, tissue and hygiene is expected to see slightly stronger current value growth in the forecast period as a result of the COVID-19 pandemic, with some products benefiting more than others. Retail tissue, wipes and retail adult incontinence in particular are set to benefit from stockpiling at the start of the pandemic in 2020 and from rising demand among those sheltering at home.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Singapore for free:
The Tissue and Hygiene in Singapore market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.