Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tissue and Hygiene in

Tissue and Hygiene in Singapore

Mar 2021

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tissue and hygiene

Due to the outbreak of COVID-19 in 2020, the government in Singapore put a lockdown in place from April, which lasted until June 2020. Prior to this point, the government also raised the country risk level, and this began a trend of consumers stockpiling goods, with many wary that a lockdown would soon be in place.

COVID-19 country impact

After the initial emergence of COVID-19 with the first case recorded on 23 January 2020, the Singapore government raised the country’s risk assessment level of the Disease Outbreak Response System Condition (DORSCON) from yellow to orange alert levels in early February 2020. Shortly after this, the government announced a two-month long nationwide “circuit breaker” (lockdown) lasting from the beginning of April to the start of June.

Company response

In response to the outbreak of COVID-19, most companies increased their e-commerce and online presence. This was in response to the uplift in sales seen through e-commerce, with consumers preferencing the channel as a safer alternative to visiting public grocery retailers.

Retailing shift

Hygiene products are sold in essential stores throughout 2020, which did not have to close down during the lockdown period. As such, grocery retailers' strong availability allowed supermarkets to retain the bulk of share on the landscape, with health and beauty specialists recording a rise in share.

What next for tissue and hygiene?

The outbreak of COVID-19 led to an uplift in growth for retail tissue in 2020, with some products such as retail tissue and wipes benefiting from stockpiling behaviour and the increased interest in health and hygiene. Demand for these products is set to normalise over the forecast period; however, value growth will remain strong year-on-year, reaching a CAGR of 4%.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Tissue and Hygiene in Singapore market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Singapore?
What are the major brands in Singapore?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in Singapore

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Singapore

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and stockpiling behaviour boost sales during the lockdown period

Ultra-thin and ultra-long sanitary towels are popular, as tampons fail to drive high sales

Kao’s Laurier retains its lead as players focus on premiumisation to boost value sales

RECOVERY AND OPPORTUNITIES

E-commerce and innovation drive growth over the coming years

Features such as antibacterial, odour-free and 100% cotton products drive sales

Leaders face growing competition as new players enter across the forecast period

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Singapore

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts figures, while sales through e-commerce grow

Disposable pants benefit from the growing demand for convenience

Mamy Poko retains its lead, as Japanese brands lose share during 2020

RECOVERY AND OPPORTUNITIES

Strong value growth as e-commerce continues to expand

Competitors focus on differentiating their products to drive growth

Samples and hospital partnerships are used to engage consumers with brand products

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Singapore

KEY DATA FINDINGS

2020 IMPACT

Lockdown boost sales, as moderate/heavy products drive growth

The ageing population benefits growth, as new products target younger consumers

Essity retains its lead as price-sensitivity boost share for private label offerings

RECOVERY AND OPPORTUNITIES

Rising awareness and competition boosts growth over the forecast period

Light adult incontinence benefits from convenient and discreet options

Expanded distribution and the rise of e-commerce boosts sales

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Singapore

KEY DATA FINDINGS

2020 IMPACT

Health and hygiene concerns boost the growth of wipes across 2020

K-beauty trend supports growth for cosmetic wipes during 2020

Private label increases its share as price-sensitivity rises

RECOVERY AND OPPORTUNITIES

Ongoing health concerns boost growth, with on-the-go use of wipes driving sales

K-beauty trends contribute to ongoing volume growth for cosmetic wipes

Manufacturers invest in promotional strategies to boost sales of baby wipes

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2015-2020
Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Singapore

KEY DATA FINDINGS

2020 IMPACT

Stockpiling behaviour and home seclusion boosts sales in 2020

COVID-19 restrictions limits sales for pocket handkerchiefs and napkins

Kimberly-Clark faces growing competition from private label and others

RECOVERY AND OPPORTUNITIES

Demand for retail tissue returns to normal, as private label gains ground

Recycled toilet paper and natural products struggle across the coming years

Demand for paper towels returns to normal as consumers go back to the office

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2015-2020
Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Singapore

KEY DATA FINDINGS

2020 IMPACT

Lockdown periods and ongoing working from home stifle growth for AFH tissue

COVID-19 negatively reduces tourism in 2020, impacting growth

Away-from-home hygiene increases as hospital visits rise due to COVID-19

RECOVERY AND OPPORTUNITIES

The return of tourism and the recovery of the foodservice industry boosts growth

Good hygiene practices and the ageing population increase demand

Kimberly-Clark and Essity remain key players in away-from-home tissue and hygiene

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 58 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Singapore

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Singapore

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and stockpiling behaviour boost sales during the lockdown period

Ultra-thin and ultra-long sanitary towels are popular, as tampons fail to drive high sales

Kao’s Laurier retains its lead as players focus on premiumisation to boost value sales

RECOVERY AND OPPORTUNITIES

E-commerce and innovation drive growth over the coming years

Features such as antibacterial, odour-free and 100% cotton products drive sales

Leaders face growing competition as new players enter across the forecast period

CATEGORY DATA

Nappies/Diapers/Pants in Singapore

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts figures, while sales through e-commerce grow

Disposable pants benefit from the growing demand for convenience

Mamy Poko retains its lead, as Japanese brands lose share during 2020

RECOVERY AND OPPORTUNITIES

Strong value growth as e-commerce continues to expand

Competitors focus on differentiating their products to drive growth

Samples and hospital partnerships are used to engage consumers with brand products

CATEGORY DATA

Retail Adult Incontinence in Singapore

KEY DATA FINDINGS

2020 IMPACT

Lockdown boost sales, as moderate/heavy products drive growth

The ageing population benefits growth, as new products target younger consumers

Essity retains its lead as price-sensitivity boost share for private label offerings

RECOVERY AND OPPORTUNITIES

Rising awareness and competition boosts growth over the forecast period

Light adult incontinence benefits from convenient and discreet options

Expanded distribution and the rise of e-commerce boosts sales

CATEGORY DATA

Wipes in Singapore

KEY DATA FINDINGS

2020 IMPACT

Health and hygiene concerns boost the growth of wipes across 2020

K-beauty trend supports growth for cosmetic wipes during 2020

Private label increases its share as price-sensitivity rises

RECOVERY AND OPPORTUNITIES

Ongoing health concerns boost growth, with on-the-go use of wipes driving sales

K-beauty trends contribute to ongoing volume growth for cosmetic wipes

Manufacturers invest in promotional strategies to boost sales of baby wipes

CATEGORY DATA

Retail Tissue in Singapore

KEY DATA FINDINGS

2020 IMPACT

Stockpiling behaviour and home seclusion boosts sales in 2020

COVID-19 restrictions limits sales for pocket handkerchiefs and napkins

Kimberly-Clark faces growing competition from private label and others