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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Singapore

44 pages, Mar 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Changes in population structure result in trade-offs for different product categories

The demographic profile of Singapore profoundly affects product categories such as nappies/diapers/pants and adult incontinence. The declining birth rate and a shrinking family nucleus translates into sluggish growth for nappies/diapers/pants category, while Singapore’s ageing population underscores the prospects for the adult incontinence category.

Environmentally-friendly options are slow to catch on in Singapore

In recent years, there was a steady increase in reusable options within sanitary protection and nappies/diapers/pants categories. Reusable feminine hygiene options include menstrual cups and cloth pads while reusable diaper options include nappies made out of cloth that can be washed; while these products perform well in North America, their performance is dire in Singapore.

International players continue to lead with strong brand reputation and trust

The top three companies for tissue and hygiene products are Kimberly-Clark, Unicharm Corp and Procter & Gamble in value terms. These brands have been in Singapore for a long time, successfully establishing strong brand awareness and reputation among consumers in terms of quality and efficacy of products.

Supermarkets remains most popular channel despite competition

Internet retailing grew rapidly over the review period and is expected to continue over the forecast period due to the convenience it provides. Consumers are able to have the products delivered to their doorsteps with just the use of their mobile devices at any place and time.

Expected growth driven by premiumisation and additional features in products

The tissue and hygiene industry in a developed economy like Singapore is considered mature with consistently low volume growth. Furthermore, persistently low birth rates are expected to have a negative impact on volume growth of categories with baby products.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Tissue and Hygiene in Singapore market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Singapore?
What are the major brands in Singapore?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Singapore

EXECUTIVE SUMMARY

Changes in population structure result in trade-offs for different product categories

Environmentally-friendly options are slow to catch on in Singapore

International players continue to lead with strong brand reputation and trust

Supermarkets remains most popular channel despite competition

Expected growth driven by premiumisation and additional features in products

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Singapore

HEADLINES

PROSPECTS

Sociodemographic trends affect volume growth of AFH tissue and hygiene

Rising costs and economic growth support value growth of AFH tissue and hygiene

Accommodation-sharing platforms and hand driers to affect growth

COMPETITIVE LANDSCAPE

Kimberly-Clark leads AFH tissue through its extensive product variants

Manufacturers gain sales share through exclusive deals

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Singapore

HEADLINES

PROSPECTS

Slow birth rate in Singapore continues to influence the outlook

Pants format becomes increasingly popular

Despite the rise of premium options, economy products are here to stay

COMPETITIVE LANDSCAPE

Online retailers use promotional deals to boost sales

Companies and manufacturers move towards more premium products

Mamy Poko remains the strongest performing brand in Singapore

CATEGORY DATA

Table 29 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 32 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in Singapore

HEADLINES

PROSPECTS

Rise of eco-friendliness and paper alternatives due to consumer concerns

Increasing thickness supports volume growth of otherwise saturated retail tissue

Non-essential categories face gloomy outlook

COMPETITIVE LANDSCAPE

Kimberly-Clark maintains a narrow lead

Producers of economy brands and private label to target wealthier consumers

Green brand producers seek to emphasise additional benefits to consumers

CATEGORY DATA

Table 35 Retail Sales of Tissue by Category: Value 2012-2017
Table 36 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 38 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 39 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 40 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Singapore

HEADLINES

PROSPECTS

Towels remain more popular than tampons in Singapore

Scented towels slowly gain traction

Little interest in reusable options in Singapore

COMPETITIVE LANDSCAPE

A handful of corporations dominate

Companies seek to drive growth primarily through product segmentation

CATEGORY DATA

Table 41 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 42 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 43 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 44 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Singapore

HEADLINES

PROSPECTS

Personal wipes continues to gain popularity with increasing hygiene awareness

Uncertain outlook for specific wipes due to social factors

Wipes with additional features are expected to grow in the coming years

COMPETITIVE LANDSCAPE

Beiersdorf (S) Pte Ltd leads a fragmented category

Innovation to address consumer concerns

Private label gains traction at the expense of mass brands

CATEGORY DATA

Table 49 Retail Sales of Wipes by Category: Value 2012-2017
Table 50 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 53 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Singapore

HEADLINES

PROSPECTS

Favourable prospects due to the ageing population in Singapore

Light adult incontinence is expected to grow

COMPETITIVE LANDSCAPE

Essity remains the dominant player in adult incontinence

More affordable options are made available

CATEGORY DATA

Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Changes in population structure result in trade-offs for different product categories

Environmentally-friendly options are slow to catch on in Singapore

International players continue to lead with strong brand reputation and trust

Supermarkets remains most popular channel despite competition

Expected growth driven by premiumisation and additional features in products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Singapore

EXECUTIVE SUMMARY

Changes in population structure result in trade-offs for different product categories

Environmentally-friendly options are slow to catch on in Singapore

International players continue to lead with strong brand reputation and trust

Supermarkets remains most popular channel despite competition

Expected growth driven by premiumisation and additional features in products

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Singapore

HEADLINES

PROSPECTS

Sociodemographic trends affect volume growth of AFH tissue and hygiene

Rising costs and economic growth support value growth of AFH tissue and hygiene

Accommodation-sharing platforms and hand driers to affect growth

COMPETITIVE LANDSCAPE

Kimberly-Clark leads AFH tissue through its extensive product variants

Manufacturers gain sales share through exclusive deals

CATEGORY DATA

Nappies/Diapers/Pants in Singapore

HEADLINES

PROSPECTS

Slow birth rate in Singapore continues to influence the outlook

Pants format becomes increasingly popular

Despite the rise of premium options, economy products are here to stay

COMPETITIVE LANDSCAPE

Online retailers use promotional deals to boost sales

Companies and manufacturers move towards more premium products

Mamy Poko remains the strongest performing brand in Singapore

CATEGORY DATA

Retail Tissue in Singapore

HEADLINES

PROSPECTS

Rise of eco-friendliness and paper alternatives due to consumer concerns

Increasing thickness supports volume growth of otherwise saturated retail tissue

Non-essential categories face gloomy outlook

COMPETITIVE LANDSCAPE

Kimberly-Clark maintains a narrow lead

Producers of economy brands and private label to target wealthier consumers

Green brand producers seek to emphasise additional benefits to consumers

CATEGORY DATA

Sanitary Protection in Singapore

HEADLINES

PROSPECTS

Towels remain more popular than tampons in Singapore

Scented towels slowly gain traction

Little interest in reusable options in Singapore

COMPETITIVE LANDSCAPE

A handful of corporations dominate

Companies seek to drive growth primarily through product segmentation

CATEGORY DATA

Wipes in Singapore

HEADLINES

PROSPECTS

Personal wipes continues to gain popularity with increasing hygiene awareness

Uncertain outlook for specific wipes due to social factors

Wipes with additional features are expected to grow in the coming years

COMPETITIVE LANDSCAPE

Beiersdorf (S) Pte Ltd leads a fragmented category

Innovation to address consumer concerns

Private label gains traction at the expense of mass brands

CATEGORY DATA