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Country Report

Tissue and Hygiene in

Tissue and Hygiene in South Africa

42 pages, Mar 2018

US$2,650

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Executive Summary

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Consumers continue to demand value offerings

As economic burdens continue to hamper South African consumers’ spending patterns, it is evident that consumers continue to demand value offerings. Value propositions remain apparent as retailers continue with price promotions throughout the year and increase the visibility of private label alternatives alongside leading brands.

Increased private label alternatives, price promotions and economical pack sizes

Consumers continue to demand value offerings as financial constraints continue. Value propositions remain highly relevant due to the struggling economy and the consequent strain on households’ income.

SCA Hygiene Products splits, Twinsaver Group acquires Validus Medical and Sylko

In April 2017, SCA Hygiene Products shareholders decided to split the company into two listed companies, namely SCA, which is seen as an efficient and well invested forest products company, and Essity, which will manage the group’s global hygiene and health operations. The split aims to increase value for shareholders in the long term through increased focus on product expansion and development, developing further opportunities for both SCA and Essity to be able to successfully and independently realise and develop their strategies.

Traditional bricks-and-mortar stores dominate

Store-based retailing continues to dominate in South Africa. The most popular channel remains supermarkets, as they are frequented by large numbers of consumers with varying incomes.

Consumer price inflation influences volume growth

The average annual consumer price inflation for 2017 remained within the government’s 3% to 6% target band, accumulating at an average of 5.3% for the full year.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Tissue and Hygiene in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in South Africa?
What are the major brands in South Africa?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in South Africa

EXECUTIVE SUMMARY

Consumers continue to demand value offerings

Increased private label alternatives, price promotions and economical pack sizes

SCA Hygiene Products splits, Twinsaver Group acquires Validus Medical and Sylko

Traditional bricks-and-mortar stores dominate

Consumer price inflation influences volume growth

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in South Africa

HEADLINES

PROSPECTS

Both AFH hygiene and AFH tissue record positive growth

AFH toilet paper biggest contributor to AFH tissue

COMPETITIVE LANDSCAPE

Twinsaver to improve its position with ZAR580 million-rand investment and acquisitions

Continued innovation, investment and acquisitions to drive growth

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in South Africa

HEADLINES

PROSPECTS

Promotional activity and competition between leading brands ensure value offerings

Private label catering to cash-strapped parents

Advice from trusted sources remains important for first-time parents

COMPETITIVE LANDSCAPE

Product positioning within leading retailers

Pampers premium care pants proving to be a big hit

Huggies continues with innovation to ensure broad product range

CATEGORY DATA

Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in South Africa

HEADLINES

PROSPECTS

Pricing remains competitive as consumers seek value-for-money offerings

Consumers willing to trade down if they deem the price to be relevant

Competition increasing from private label alternatives

COMPETITIVE LANDSCAPE

Twinsaver’s multimillion rand investment cements its dominant position

Packaging being used as a key differentiator

CATEGORY DATA

Table 36 Retail Sales of Tissue by Category: Value 2012-2017
Table 37 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 40 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in South Africa

HEADLINES

PROSPECTS

Consumption per capita higher in South Africa than other African countries

Value-for-money offerings remain popular

Product innovation and consumer awareness remain key differentiators

COMPETITIVE LANDSCAPE

Premier Foods leads, closely followed by Procter & Gamble

Leading brands identify the needs of teenage users

Future performance of product offerings and formats

CATEGORY DATA

Table 42 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 44 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in South Africa

HEADLINES

PROSPECTS

Private label offerings on the rise

Baby wipes are being used for more than just the little ones

Wide product assortment

COMPETITIVE LANDSCAPE

Baby wipes and facial cleaning wipes are the most lucrative categories

Clicks exclusive baby club card offerings

Other wipes categories recording positive growth

CATEGORY DATA

Table 49 Retail Sales of Wipes by Category: Value 2012-2017
Table 50 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 53 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Retail Adult Incontinence in South Africa

HEADLINES

PROSPECTS

Adult incontinence remains niche due to small population above the age of 65

Clicks only notable player to provide private label alternatives

COMPETITIVE LANDSCAPE

SCA Hygiene now falls under Essity brand

Essity remains dominant player thanks to Tena product range

Moderate/heavy adult incontinence to drive moderate growth over forecast period

CATEGORY DATA

Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

Consumers continue to demand value offerings

Increased private label alternatives, price promotions and economical pack sizes

SCA Hygiene Products splits, Twinsaver Group acquires Validus Medical and Sylko

Traditional bricks-and-mortar stores dominate

Consumer price inflation influences volume growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in South Africa

EXECUTIVE SUMMARY

Consumers continue to demand value offerings

Increased private label alternatives, price promotions and economical pack sizes

SCA Hygiene Products splits, Twinsaver Group acquires Validus Medical and Sylko

Traditional bricks-and-mortar stores dominate

Consumer price inflation influences volume growth

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in South Africa

HEADLINES

PROSPECTS

Both AFH hygiene and AFH tissue record positive growth

AFH toilet paper biggest contributor to AFH tissue

COMPETITIVE LANDSCAPE

Twinsaver to improve its position with ZAR580 million-rand investment and acquisitions

Continued innovation, investment and acquisitions to drive growth

CATEGORY DATA

Nappies/Diapers/Pants in South Africa

HEADLINES

PROSPECTS

Promotional activity and competition between leading brands ensure value offerings

Private label catering to cash-strapped parents

Advice from trusted sources remains important for first-time parents

COMPETITIVE LANDSCAPE

Product positioning within leading retailers

Pampers premium care pants proving to be a big hit

Huggies continues with innovation to ensure broad product range

CATEGORY DATA

Retail Tissue in South Africa

HEADLINES

PROSPECTS

Pricing remains competitive as consumers seek value-for-money offerings

Consumers willing to trade down if they deem the price to be relevant

Competition increasing from private label alternatives

COMPETITIVE LANDSCAPE

Twinsaver’s multimillion rand investment cements its dominant position

Packaging being used as a key differentiator

CATEGORY DATA

Sanitary Protection in South Africa

HEADLINES

PROSPECTS

Consumption per capita higher in South Africa than other African countries

Value-for-money offerings remain popular

Product innovation and consumer awareness remain key differentiators

COMPETITIVE LANDSCAPE

Premier Foods leads, closely followed by Procter & Gamble

Leading brands identify the needs of teenage users

Future performance of product offerings and formats

CATEGORY DATA

Wipes in South Africa

HEADLINES

PROSPECTS

Private label offerings on the rise

Baby wipes are being used for more than just the little ones

Wide product assortment

COMPETITIVE LANDSCAPE

Baby wipes and facial cleaning wipes are the most lucrative categories

Clicks exclusive baby club card offerings

Other wipes categories recording positive growth

CATEGORY DATA

Retail Adult Incontinence in South Africa