Tissue and Hygiene in South Africa

Name: Tissue and Hygiene in South Africa
Brand: Euromonitor International
Price: 2750 USD

April 2023

USD 2,750

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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Away-From-Home Tissue and Hygiene
Retail Adult Incontinence
Nappies/Diapers/Pants
Sanitary Protection
Wipes
Retail Tissue
RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in South Africa report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Tissue and Hygiene in South Africa?
Which are the leading brands in Tissue and Hygiene in South Africa?
How are products distributed in Tissue and Hygiene in South Africa?
How is the rise of e-commerce changing the retail and competitive landscape?
How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
Where is future growth expected to be most dynamic?
How important will sustainability and recycling be in generating future growth?

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Tissue and Hygiene in South Africa

EXECUTIVE SUMMARY

Tissue and hygiene in 2022: The big picture

2022 key trends

Competitive landscape

Retailing developments

What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2017-2022

Table 2 Infant Population 2017-2022

Table 3 Female Population by Age 2017-2022

Table 4 Total Population by Age 2017-2022

Table 5 Households 2017-2022

Table 6 Forecast Infant Population 2022-2027

Table 7 Forecast Female Population by Age 2022-2027

Table 8 Forecast Total Population by Age 2022-2027

Table 9 Forecast Households 2022-2027

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022

Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022

Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022

Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022

Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022

Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022

Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027

Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in South Africa

KEY DATA FINDINGS

2022 DEVELOPMENTS

Post-pandemic demand for away-from-home tissue continues to improve

Greater focus on hygiene continues to boost sales for away-from-home tissue and hygiene

PROSPECTS AND OPPORTUNITIES

Greater focus on hygiene expected to continue driving sales of AFH boxed facial tissues and wipers

Away-from-home tissue and hygiene expected to record significant growth over the forecast period

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022

Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022

Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022

Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022

Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027

Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027

Retail Adult Incontinence in South Africa

KEY DATA FINDINGS

2022 DEVELOPMENTS

Consumers opt for affordable private label options in high inflationary environment

Pharmacies remains dominant distribution channel

PROSPECTS AND OPPORTUNITIES

Strong growth potential on a per capita basis

Key opportunities exist in retail e-commerce development and sustainability

CATEGORY DATA

Table 26 Sales of Retail Adult Incontinence by Category: Value 2017-2022

Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022

Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022

Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027

Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027

Nappies/Diapers/Pants in South Africa

KEY DATA FINDINGS

2022 DEVELOPMENTS

Category remains buoyant and continues to grow

Private label continues to penetrate nappies/diapers/pants in a price-sensitive market

Kimberly-Clark maintains leadership, followed by Procter & Gamble

PROSPECTS AND OPPORTUNITIES

Stable growth anticipated over the forecast period

Stronger e-commerce presence crucial in driving sales over the forecast period

CATEGORY DATA

Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022

Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022

Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022

Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027

Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027

Sanitary Protection in South Africa

KEY DATA FINDINGS

2022 DEVELOPMENTS

Sanitary protection benefits from essential nature, while price pressures force consumers to trade down

Procter & Gamble maintains leadership, followed by Kimberly-Clark and Premier Foods

PROSPECTS AND OPPORTUNITIES

Increasing price pressures exacerbate “period poverty” and limit wider reach of sanitary protection

Further demand for sanitary protection anticipated, in line with economic recovery

CATEGORY DATA

Table 38 Retail Sales of Sanitary Protection by Category: Value 2017-2022

Table 39 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Table 40 Retail Sales of Tampons by Application Format: % Value 2017-2022

Table 41 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022

Table 42 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022

Table 43 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027

Table 44 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027

Wipes in South Africa

KEY DATA FINDINGS

2022 DEVELOPMENTS

Heightened hygiene awareness continues to drive sales of wipes

Multifunctional general purpose wipes maintain positive growth trajectory

Johnson & Johnson retains leadership of wipes in 2022

PROSPECTS AND OPPORTUNITIES

Stable demand anticipated for wipes over the forecast period

Heightened levels of personal and home hygiene expected to continue driving sales

CATEGORY DATA

Table 45 Retail Sales of Wipes by Category: Value 2017-2022

Table 46 Retail Sales of Wipes by Category: % Value Growth 2017-2022

Table 47 NBO Company Shares of Retail Wipes: % Value 2018-2022

Table 48 LBN Brand Shares of Retail Wipes: % Value 2019-2022

Table 49 Forecast Retail Sales of Wipes by Category: Value 2022-2027

Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027

Retail Tissue in South Africa

KEY DATA FINDINGS

2022 DEVELOPMENTS

Hygiene and remote working boost demand for retail tissue, while prices continue to increase

Kimberly-Clark retains lead, while private label gains share

PROSPECTS AND OPPORTUNITIES

Heightened frequency of cooking and cleaning set to benefit paper towels

Private label, e-commerce and sustainability expected to boost growth over the forecast period

CATEGORY DATA

Table 51 Retail Sales of Tissue by Category: Value 2017-2022

Table 52 Retail Sales of Tissue by Category: % Value Growth 2017-2022

Table 53 NBO Company Shares of Retail Tissue: % Value 2018-2022

Table 54 LBN Brand Shares of Retail Tissue: % Value 2019-2022

Table 55 Forecast Retail Sales of Tissue by Category: Value 2022-2027

Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027

The following categories and subcategories are included:

Tissue and Hygiene

- - AFH Adult Incontinence
- - AFH Boxed Facial Tissues
  - - AFH Napkins
    - AFH Tablecloths
  - AFH Paper Towels
  - AFH Toilet Paper
  - AFH Wipers
- - - Light Adult Incontinence
    - Moderate/Heavy Adult Incontinence
  - - Disposable Pants
    - - Junior Nappies/Diapers
      - New Born Nappies/Diapers
      - Standard Nappies/Diapers
  - - Pantyliners
    - Tampons
    - - Standard Towels with Wings
        
        Standard Towels without Wings
      - Slim/Thin/Ultra-Thin Towels with Wings
        
        Slim/Thin/Ultra-Thin Towels without Wings
    - Sanitary Protection Including Intimate Wipes
  - - - Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        
        Wipes and Refills (Dry Electro-Static)
      - Cleaning Solution
        
        Refill Wipes/Pads
        
        Starter Kits/Trigger Device
      - All Purpose Cleaning Wipes
        
        Furniture Polish Wipes
        
        Toilet Care Wipes
        
        Window/Glass Wipes
        
        Other Impregnated Wipes
      - Starter Kits/Sweepers/Sticks (Excluding Wipes)
      - Wipes (Excluding Starter Kits/Sweepers/Sticks)
    - - General Purpose Wipes
      - Intimate Wipes
      - Baby Wipes
      - Facial Cleansing Wipes
        
        Deodorant Wipes
      - Moist Toilet Wipes
- - Paper Towels
  - - Napkins
    - Tablecloths
  - - Boxed Facial Tissues
    - Pocket Handkerchiefs
  - Toilet Paper
Rx/Reimbursement adult incontinence
- - - AFH Adult Incontinence
    - - Retail Light Adult Incontinence
      - Retail Moderate/Heavy Adult Incontinence
    - Rx/Reimbursement adult incontinence
  - - Disposable Pants
    - - Junior Nappies/Diapers
      - New Born Nappies/Diapers
      - Standard Nappies/Diapers
  - - Pantyliners
    - Tampons
    - - Standard Towels With Wings
        
        Standard Towels Without Wings
      - Slim/Thin/Ultra-Thin Towels With Wings
        
        Slim/Thin/Ultra-Thin Towels Without Wings
    - Sanitary Protection Including Intimate Wipes
  - - - Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        
        Wipes and Refills (Dry Electro-Static)
      - Cleaning Solution
        
        Refill Wipes/Pads
        
        Starter Kits/Trigger Device
      - All Purpose Cleaning Wipes
        
        Furniture Polish Wipes
        
        Toilet Care Wipes
        
        Window/Glass Wipes
        
        Other Impregnated Wipes
    - - General Purpose Wipes
      - Intimate Wipes
      - Baby Wipes
      - Facial Cleansing Wipes
        
        Deodorant Wipes
      - Moist Toilet Wipes
- - - - AFH Napkins
      - Retail Napkins
    - - AFH Tablecloths
      - Retail Tablecloths
  - - - AFH Boxed Facial Tissues
      - Retail Boxed Facial Tissues
    - Pocket Handkerchiefs
  - - AFH Paper Towels
    - Retail Paper Towels
  - - AFH Toilet Paper
    - Retail Toilet Paper
  - AFH Wipers

Tissue and Hygiene

This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.

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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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What's New

Tissue and Hygiene in South Africa

Tissue and hygiene in 2022: The big picture

2022 key trends

Competitive landscape

Retailing developments

What next for tissue and hygiene?

Overview:

The Tissue and Hygiene in South Africa report includes:

This report answers:

Tissue and Hygiene in South Africa

Tissue and hygiene in 2022: The big picture

2022 key trends

Competitive landscape

Retailing developments

What next for tissue and hygiene?

DISCLAIMER

Away-From-Home Tissue and Hygiene in South Africa

KEY DATA FINDINGS

Post-pandemic demand for away-from-home tissue continues to improve

Greater focus on hygiene continues to boost sales for away-from-home tissue and hygiene

Greater focus on hygiene expected to continue driving sales of AFH boxed facial tissues and wipers

Away-from-home tissue and hygiene expected to record significant growth over the forecast period

Retail Adult Incontinence in South Africa

KEY DATA FINDINGS

Consumers opt for affordable private label options in high inflationary environment

Pharmacies remains dominant distribution channel

Strong growth potential on a per capita basis

Key opportunities exist in retail e-commerce development and sustainability

Nappies/Diapers/Pants in South Africa

KEY DATA FINDINGS

Category remains buoyant and continues to grow

Private label continues to penetrate nappies/diapers/pants in a price-sensitive market

Kimberly-Clark maintains leadership, followed by Procter & Gamble

Stable growth anticipated over the forecast period

Stronger e-commerce presence crucial in driving sales over the forecast period

Sanitary Protection in South Africa

KEY DATA FINDINGS

Sanitary protection benefits from essential nature, while price pressures force consumers to trade down

Procter & Gamble maintains leadership, followed by Kimberly-Clark and Premier Foods

Increasing price pressures exacerbate “period poverty” and limit wider reach of sanitary protection

Further demand for sanitary protection anticipated, in line with economic recovery

Wipes in South Africa

KEY DATA FINDINGS

Heightened hygiene awareness continues to drive sales of wipes

Multifunctional general purpose wipes maintain positive growth trajectory

Johnson & Johnson retains leadership of wipes in 2022

Stable demand anticipated for wipes over the forecast period

Heightened levels of personal and home hygiene expected to continue driving sales

Retail Tissue in South Africa

KEY DATA FINDINGS

Hygiene and remote working boost demand for retail tissue, while prices continue to increase

Kimberly-Clark retains lead, while private label gains share

Heightened frequency of cooking and cleaning set to benefit paper towels

Private label, e-commerce and sustainability expected to boost growth over the forecast period

The following categories and subcategories are included:

Tissue and Hygiene

Why buy this report?

NEW REPORT GUARANTEE