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Learn moreJun 2020
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In the first half of 2020, Colombia has seen some panic-buying and stockpiling of tissue and hygiene products among consumers during the country’s lockdown owing to COVID-19. Toilet paper has been affected the most by this given that it is an essential household item and shoppers have feared running out of supplies.
As of 13 May 2020, Colombia had seen 509 deaths due to COVID-19 and 12,930 cases. The country has been under national curfew since 21 March, with an obligatory preventive quarantine in place in Colombia since 25 March, which has since been extended twice, currently until 25 May.
In 2019, the Colombian government removed the sales tax on feminine hygiene products. The Constitutional Court ruled that applying VAT to sanitary protection products is a form of discrimination against women.
The price war between brand manufacturers and hard discounters intensified in 2019 as manufacturers pushed for price increases, especially amid the rising cost of raw materials. D1, Colombia’s leading hard discounter continued to grow in popularity and expand across the country.
For most tissue and hygiene categories, recovery from the impact of COVID-19 is predicted in 2021 when the Colombian economy is projected to return to growth. The exception is likely to be AFH products partly because of the gradual and cautious process of reopening business and leisure industries, but especially because of the financial hit many Colombians are likely to have taken from this pandemic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Colombia for free:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.