Tissue and Hygiene in Colombia
Tissue and hygiene in 2023: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Colombia
Away-from-home tissue records a positive recovery across 2023
Economic difficulties lead consumers to reduce their out of home activities
Businesses turn to more affordable retailers and products
Cautious expenditure in AFH retail tissue over the forecast period
Paper towels are anticipated to grow, being required in health institutions
Low growth in AFH incontinence as hospitals and clinics do not provide these goods
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Retail Adult Incontinence in Colombia
Price increases lead consumers to migrate to cheaper alternatives
Reducing the taboo of adult incontinence through strong marketing campaigns
Restricted access to Rx/Reimbursement incontinence products leads to a rise in retail sales
The ageing population creates a solid landscape for ongoing growth
Light incontinence products will drive growth, however, the landscape faces obstacles
New players are not set to launch; however, light incontinence options could grow
Table 26 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
Nappies/Diapers/Pants in Colombia
Private label gains ground as parents adjust their budgets in 2023
Rascal-Friends launches on the landscape, offering a premium product to parents
Sustainability and corporate social responsibility in nappies/diapers/pants
Slower growth anticipated as birth rates decline and private label expands
Opportunities for disposable pants as parents potty train children earlier
Reuseable diapers remain a niche as parents preference affordable convenience
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
Menstrual Care in Colombia
The economic landscape gains ground in line with reduced disposable incomes
Use of tampons rises, while women in Colombia prefer tampons without applicators
Brands focus on removing the stigma of periods, opening the conversation between sexes
Price competition to strengthen over the forecast as economic offerings rise
Reuseable products are emerging, but a preference for convenience challenges growth
Discretion and convenience are key to product innovation across the forecast period
Table 38 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 39 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 40 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 41 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 42 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 43 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 44 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
Wipes in Colombia
Prioritising expenditure during a time of reduced disposable incomes
Versatility fails to drive sales for cosmetic and facial cleansing wipes
Resilience of baby wipes as consumers appreciate the multi-purpose qualities
Challenging outlook as wipes continue to be considered unessential items
The development of private label could boost growth for intimate wipes
Private label drives growth in all-purpose cleaning wipes
Table 45 Retail Sales of Wipes by Category: Value 2018-2023
Table 46 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 48 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 49 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
Retail Tissue in Colombia
Changing buying patterns as consumers migrate to smaller, more affordable units
Paper towels benefit from an ongoing interest in health and hygiene
Targeting single-person households to drive sales in retail tissue
Discounters and private label drive sales, while local grocers offer unique benefits
Interest in sustainability is limited by consumers unwilling to pay higher prices
Innovation in retail tissue is challenging as consumers view the products as essentials
Table 51 Retail Sales of Tissue by Category: Value 2018-2023
Table 52 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 54 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 55 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
Rx/Reimbursement Adult Incontinence in Colombia
Rx/Reimbursement incontinence slows down as healthcare providers lacks resources
Uncertainty persists for the future of Rx/Reimbursement incontinence
Table 57 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 58 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 59 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 60 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028