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Tissue and Hygiene in Colombia

March 2021
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Colombia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Colombia?
  • Which are the leading brands in Tissue and Hygiene in Colombia?
  • How are products distributed in Tissue and Hygiene in Colombia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Colombia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025 Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020 Table 2 Infant Population 2015-2020 Table 3 Female Population by Age 2015-2020 Table 4 Total Population by Age 2015-2020 Table 5 Households 2015-2020 Table 6 Forecast Infant Population 2020-2025 Table 7 Forecast Female Population by Age 2020-2025 Table 8 Forecast Total Population by Age 2020-2025 Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Colombia

KEY DATA FINDINGS

2020 IMPACT

Stay at home measures in response to pandemic limit demand
Affordability supported by VAT exemption
Focus on innovation and price ensures Nosotras remains in pole position

RECOVERY AND OPPORTUNITIES

Recovery from pandemic to drive normalisation of sales
Wings continue to propel sales growth
Leading brands look towards innovation to attract consumers

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Colombia

KEY DATA FINDINGS

2020 IMPACT

Leading brands forced to face rising consumer price sensitivity
Parents increasingly focused on quality and safety
Extensive distribution ensures Winny remains in pole position

RECOVERY AND OPPORTUNITIES

Improving economy to support demand, despite high price sensitivity
Falling birth rate represents threat to growth
Investment in innovation and convenience key to attracting consumers

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Colombia

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by initial stockpiling in response to pandemic
Removal of social stigma and ageing population driving demand
Tena continues to dominate, despite growing pressure from smaller brands

RECOVERY AND OPPORTUNITIES

Continued stockpiling among self-isolators to support demand
Growing competition putting downwards pressure on unit prices
Leading brands investing in new innovative offerings

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Rx/Reimbursement Adult Incontinence in Colombia

KEY DATA FINDINGS

2020 IMPACT

Demand supported by initial stockpiling in response to COVID-19
Distribution impacted by closure of healthcare companies

RECOVERY AND OPPORTUNITIES

Improving economy and government subsidies to support growth
Companies looking to target areas benefiting from government support

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020 Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020 Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025 Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Wipes in Colombia

KEY DATA FINDINGS

2020 IMPACT

Demand supported by increased consumer hygiene awareness
Baby wipes become more versatile, while competition strengthens
Personal wipes dominated by Familia Sancela

RECOVERY AND OPPORTUNITIES

Continued concern over hygiene to support sales
Brands look to raise awareness of home care wipes and floor cleaning systems
Reopening of nurseries to support baby wipes sales

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2015-2020 Table 43 Retail Sales of Wipes by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Retail Wipes: % Value 2016-2020 Table 45 LBN Brand Shares of Retail Wipes: % Value 2017-2020 Table 46 Forecast Retail Sales of Wipes by Category: Value 2020-2025 Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Colombia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 remote working measures support demand
Consumer price sensitivity limits scope for value growth
Extensive product portfolio and distribution key to success

RECOVERY AND OPPORTUNITIES

Gradual recovery expected in line with improving economy
Lockdown measures continue to boost demand for toilet paper
Facial tissues facing growing competition from wipes

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2015-2020 Table 49 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 51 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 52 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Colombia

KEY DATA FINDINGS

2020 IMPACT

Sales limited by widespread business closures
Ageing population provides strong scope for further growth
Strong retail presence supports leading position of Familia Sancela

RECOVERY AND OPPORTUNITIES

Good scope for recovery in line with reopening of economy
Further pain in store due to ongoing restrictions
Rising demand for innovative AFH wipers provides source of encouragement

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020 Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020 Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020 Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020 Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020 Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020 Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019 Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tissue and Hygiene research and analysis database.

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