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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Colombia

Mar 2021

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tissue and hygiene

The Colombian government implemented a total lockdown from March 23 to April 28 2020. After this, several sectors such as construction and manufacturing were allowed to open up under strict biosafety procedures to gradually restart the economy.

COVID-19 country impact

Due to the outbreak of COVID-19 in 2020, from 20 March, the first restrictions were put in place, with those over 70 having to isolate. The closure of foodservice operators followed, with dine-in options closing for six months, from April to September 2020.

Company response

Panic buying of various tissue products distorted the competitive environment in the first half of 2020. Many types of products were frequently out-of-stock, as consumers bought brands and products across multiple price points.

Retailing shift

Online transactions for tissues have been moderate in comparison to other industries but represent considerable growth in terms of value. National Associations and Secretaries of economic development continue to encourage manufacturers and retailers regarding the importance of using commerce platforms management, call centres, and service networks such as WhatsApp or to shop through apps available to them (ie Cornershop, Rappi, Merqueo, Wabi and modern retail portals such as exito.

What next for tissue and hygiene?

COVID-19 will continue to affect the performance of categories that are not considered necessary to guarantee health as consumers will look for convenience and value-for-money brands. Although tissue and hygiene is a mature industry and growth is expected to be driven by a rising population, it will be hampered as categories continue to become commoditised as a result of the expansion of hard discounters.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Tissue and Hygiene in Colombia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Colombia?
What are the major brands in Colombia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Colombia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Colombia

KEY DATA FINDINGS

2020 IMPACT

Stay at home measures in response to pandemic limit demand

Affordability supported by VAT exemption

Focus on innovation and price ensures Nosotras remains in pole position

RECOVERY AND OPPORTUNITIES

Recovery from pandemic to drive normalisation of sales

Wings continue to propel sales growth

Leading brands look towards innovation to attract consumers

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Colombia

KEY DATA FINDINGS

2020 IMPACT

Leading brands forced to face rising consumer price sensitivity

Parents increasingly focused on quality and safety

Extensive distribution ensures Winny remains in pole position

RECOVERY AND OPPORTUNITIES

Improving economy to support demand, despite high price sensitivity

Falling birth rate represents threat to growth

Investment in innovation and convenience key to attracting consumers

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Colombia

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by initial stockpiling in response to pandemic

Removal of social stigma and ageing population driving demand

Tena continues to dominate, despite growing pressure from smaller brands

RECOVERY AND OPPORTUNITIES

Continued stockpiling among self-isolators to support demand

Growing competition putting downwards pressure on unit prices

Leading brands investing in new innovative offerings

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Rx/Reimbursement Adult Incontinence in Colombia

KEY DATA FINDINGS

2020 IMPACT

Demand supported by initial stockpiling in response to COVID-19

Distribution impacted by closure of healthcare companies

RECOVERY AND OPPORTUNITIES

Improving economy and government subsidies to support growth

Companies looking to target areas benefiting from government support

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Wipes in Colombia

KEY DATA FINDINGS

2020 IMPACT

Demand supported by increased consumer hygiene awareness

Baby wipes become more versatile, while competition strengthens

Personal wipes dominated by Familia Sancela

RECOVERY AND OPPORTUNITIES

Continued concern over hygiene to support sales

Brands look to raise awareness of home care wipes and floor cleaning systems

Reopening of nurseries to support baby wipes sales

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2015-2020
Table 43 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 45 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 46 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Colombia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 remote working measures support demand

Consumer price sensitivity limits scope for value growth

Extensive product portfolio and distribution key to success

RECOVERY AND OPPORTUNITIES

Gradual recovery expected in line with improving economy

Lockdown measures continue to boost demand for toilet paper

Facial tissues facing growing competition from wipes

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2015-2020
Table 49 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 51 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 52 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Colombia

KEY DATA FINDINGS

2020 IMPACT

Sales limited by widespread business closures

Ageing population provides strong scope for further growth

Strong retail presence supports leading position of Familia Sancela

RECOVERY AND OPPORTUNITIES

Good scope for recovery in line with reopening of economy

Further pain in store due to ongoing restrictions

Rising demand for innovative AFH wipers provides source of encouragement

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tissue and Hygiene in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Colombia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Colombia

KEY DATA FINDINGS

2020 IMPACT

Stay at home measures in response to pandemic limit demand

Affordability supported by VAT exemption

Focus on innovation and price ensures Nosotras remains in pole position

RECOVERY AND OPPORTUNITIES

Recovery from pandemic to drive normalisation of sales

Wings continue to propel sales growth

Leading brands look towards innovation to attract consumers

CATEGORY DATA

Nappies/Diapers/Pants in Colombia

KEY DATA FINDINGS

2020 IMPACT

Leading brands forced to face rising consumer price sensitivity

Parents increasingly focused on quality and safety

Extensive distribution ensures Winny remains in pole position

RECOVERY AND OPPORTUNITIES

Improving economy to support demand, despite high price sensitivity

Falling birth rate represents threat to growth

Investment in innovation and convenience key to attracting consumers

CATEGORY DATA

Retail Adult Incontinence in Colombia

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by initial stockpiling in response to pandemic

Removal of social stigma and ageing population driving demand

Tena continues to dominate, despite growing pressure from smaller brands

RECOVERY AND OPPORTUNITIES

Continued stockpiling among self-isolators to support demand

Growing competition putting downwards pressure on unit prices

Leading brands investing in new innovative offerings

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Colombia

KEY DATA FINDINGS

2020 IMPACT

Demand supported by initial stockpiling in response to COVID-19

Distribution impacted by closure of healthcare companies

RECOVERY AND OPPORTUNITIES

Improving economy and government subsidies to support growth

Companies looking to target areas benefiting from government support

CATEGORY DATA

Wipes in Colombia

KEY DATA FINDINGS

2020 IMPACT

Demand supported by increased consumer hygiene awareness

Baby wipes become more versatile, while competition strengthens

Personal wipes dominated by Familia Sancela

RECOVERY AND OPPORTUNITIES

Continued concern over hygiene to support sales