Executive Summary

Apr 2019

Good sales growth will be driven by nappies/diapers, toilet paper and sanitary protection. An expanding consumer base will boost sales, due to rising incomes, urbanisation and a growing number of working women.

Country insight
Socioeconomic trends
Logistics/infrastructure
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Tissue and Hygiene in Ghana

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Ghana with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Ghana, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ghana for free:

The Tissue and Hygiene in Ghana market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Ghana?
  • What are the major brands in Ghana?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Tissue and Hygiene in Ghana

EXECUTIVE SUMMARY

Country insight
Socioeconomic trends
Logistics/infrastructure
Chart 1 Retail Tissue and Hygiene: Convenience Store
Chart 2 Retail Tissue and Hygiene: Traditional Grocery Retailer

MARKET DATA

Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 5 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 6 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 7 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SANITARY PROTECTION

Chart 3 Retail Sanitary Protection: Department Store
Chart 4 Retail Sanitary Protection: Independent Small Grocer
Category Data
Table 9 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 10 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 12 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 13 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 14 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

NAPPIES/DIAPERS/PANTS

Chart 5 Retail Nappies/Diapers/Pants: Hypermarket
Chart 6 Retail Nappies/Diapers/Pants: Traditional Grocery Retailer
Category Data
Table 15 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 16 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 18 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 19 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

ADULT INCONTINENCE

Chart 7 Retail Adult Incontinence: Mixed Retailer (a)
Chart 8 Retail Adult Incontinence: Mixed Retailer (b)
Category Data
Table 21 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 22 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 25 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 26 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

WIPES

Chart 9 Retail Wipes: Hypermarket
Chart 10 Retail Wipes: Independent Small Grocer
Category Data
Table 27 Retail Sales of Wipes by Category: Value 2013-2018
Table 28 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 30 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 31 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 32 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023

RETAIL TISSUE

Chart 11 Retail Tissue: Hypermarket
Chart 12 Retail Tissue: Independent Small Grocer
Category Data
Table 33 Retail Sales of Tissue by Category: Value 2013-2018
Table 34 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 36 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 37 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 38 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

AWAY-FROM-HOME TISSUE AND HYGIENE

Category Data
Table 39 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 41 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 43 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023