Pakistan continued to record strong economic growth in 2018 which helped support the ongoing development of tissue and hygiene in the country. With rapid population growth, urbanisation and rising disposable income the consumer base for these products continues to see rapid growth.
Awareness campaigns remained a key feature of tissue and hygiene in Pakistan in 2018 with NGOs, the government and brands all looking to educate consumers on the health advantages of using these products. For example, in 2018 UNICEF launched its campaign to encourage positive menstrual hygiene, while in retail tissue leading company Packages Ltd focused on the hygiene benefits of using disposable retail tissue products both in the home and away-from-from.
Multinational players continued to lead retail hygiene in 2018 with Procter & Gamble dominating with its Always and Pampers brands. Thanks to its early-mover advantage and significant investment in marketing and distribution its products have become synonymous with sanitary protection and nappies/diapers/pants, respectively.
With the number of supermarkets and hypermarkets in Pakistan rapidly expanding over the review period there was a shift in the distribution of retail tissue and hygiene. With urban consumers leading increasingly busy lives many are switching to carrying out their weekly shop under one roof at a supermarket or hypermarket.
With a rapidly growing population and improving standards of living tissue and hygiene is expected to see even stronger growth over the forecast period than was seen over the review period, in current value terms. As the urban population grows and consumers become more aware of the benefits of these products demand is likely to soar.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Pakistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:
The Tissue and Hygiene in Pakistan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.