Tissue and Hygiene in Pakistan

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Pakistan?
  • Which are the leading brands in Tissue and Hygiene in Pakistan?
  • How are products distributed in Tissue and Hygiene in Pakistan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Pakistan

Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Pakistan

KEY DATA FINDINGS

Away-from-home tissue and hygiene grows significantly, supported by rising urbanisation
AFH toilet paper and napkins remain the dominant types
Packages Ltd leads AFH tissue and hygiene, a category with a limited presence of international manufacturers
Businesses and hospitality industries to contribute immensely to growth of AFH
Changing consumer habits in favour of preventative hygiene set to drive growth
Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026

Retail Adult Incontinence in Pakistan

Nappies/Diapers/Pants in Pakistan

KEY DATA FINDINGS

Increasing awareness and affordability drives growth in 2021
Nappies/diapers/pants remains highly fragmented
Strong sales and marketing strategy ensures share gain for Molfix in 2021
Conversion from unbranded alternatives to branded nappies/diapers/pants likely to expand the category
Molfix expected to continue its growth momentum, whilst Pampers is expected to reverse declining trajectory
Growth potential in the market likely to attract new local players
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026

Sanitary Protection in Pakistan

KEY DATA FINDINGS

Sanitary towels continues to record significant growth in cities in 2021
International players dominate sanitary protection due to strong distribution and marketing
Procter & Gamble continues to lead the market with its flagship brand, Always
A huge untapped market promises tremendous growth potential
New domestic brands expected to emerge over the forecast period
Small independent grocers to grow as a significant distribution channel
Table 30 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 31 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 33 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 34 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 35 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026

Wipes in Pakistan

KEY DATA FINDINGS

Rising awareness and affordability increases the consumption of wipes
Rapid increase in household penetration drives volumes in 2021
Procter & Gamble leads with its well-known and trusted Pampers Baby Wipes
Baby wipes expected to continue to dominate the market over the forecast period
Independent small grocers to improve the penetration of wipes in the country
Market set to remain fragmented, with only a few significant players
Table 36 Retail Sales of Wipes by Category: Value 2016-2021
Table 37 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 39 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 40 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026

Retail Tissue in Pakistan

KEY DATA FINDINGS

Retail tissue experiences significant growth in 2021, with rapid penetration
Packages Ltd continues to lead retail tissue with its flagship brand, Rose Petal
Bikya Industries Pvt Ltd experiences the highest growth in 2021
Improving lifestyles will continue to positively impact retail tissue
Facial tissues to maintain their lead of value sales
Presence of international manufacturers to remain minimal in retail tissue
Table 42 Retail Sales of Tissue by Category: Value 2016-2021
Table 43 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 45 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 46 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tissue and Hygiene

      • AFH Adult Incontinence
      • AFH Boxed Facial Tissues
        • AFH Napkins
        • AFH Tablecloths
      • AFH Paper Towels
      • AFH Toilet Paper
      • AFH Wipers
        • Light Adult Incontinence
        • Moderate/Heavy Adult Incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels with Wings
            • Standard Towels without Wings
            • Slim/Thin/Ultra-Thin Towels with Wings
            • Slim/Thin/Ultra-Thin Towels without Wings
        • Sanitary Protection Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • Starter Kits/Sweepers/Sticks (Excluding Wipes)
          • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
      • Paper Towels
        • Napkins
        • Tablecloths
        • Boxed Facial Tissues
        • Pocket Handkerchiefs
      • Toilet Paper
  • Rx/Reimbursement adult incontinence
        • AFH Adult Incontinence
          • Retail Light Adult Incontinence
          • Retail Moderate/Heavy Adult Incontinence
        • Rx/Reimbursement adult incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels With Wings
            • Standard Towels Without Wings
            • Slim/Thin/Ultra-Thin Towels With Wings
            • Slim/Thin/Ultra-Thin Towels Without Wings
        • Sanitary Protection Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
          • AFH Napkins
          • Retail Napkins
          • AFH Tablecloths
          • Retail Tablecloths
          • AFH Boxed Facial Tissues
          • Retail Boxed Facial Tissues
        • Pocket Handkerchiefs
        • AFH Paper Towels
        • Retail Paper Towels
        • AFH Toilet Paper
        • Retail Toilet Paper
      • AFH Wipers

Tissue and Hygiene

This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.

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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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