Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Tissue and Hygiene in

Tissue and Hygiene in Pakistan

34 pages, Mar 2018

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Shifting consumer preferences in favour of convenient alternatives drives growth

Per capita consumption of tissue and hygiene products is very low in Pakistan compared to developed countries. This is because consumers have always considered tissue and hygiene products as a luxury purchase rather than one of necessity.

Rising incomes contribute to sales growth

The rising disposable incomes of the growing middle-income group in the country, coupled with rapid urbanisation, has led to a rise in the purchasing power of consumers. Moreover, growing demand for tissue and hygiene in the country is also reflective of social mobility and upgraded lifestyles, owing to the economic improvements in the country.

Increasing need for convenience among working women propels demand

Women are the primary target for tissue and hygiene products in the country. Marketing communications by leading manufacturers are almost always directed towards women, as they are either direct consumers of facial tissues, tableware, wipes, paper towels, sanitary protection, etc, or are customers of nappies/diapers/pants for their babies.

International players lead, but domestic companies thriving in some areas

The competitive environment in tissue and hygiene remains largely consolidated, with a handful of manufacturers leading the market. However, despite the leadership of international manufacturers, domestic manufacturers were active in their brand building efforts over the review period, and have acquired significant value shares in many categories.

Tissue and hygiene to continue growing

Sales of tissue and hygiene products are expected to continue growing over the forecast period. To increase customer satisfaction, even the smaller AFH institutions in the restaurants, hotels, offices and hospitals categories have started using tissue products.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Tissue and Hygiene in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Pakistan?
What are the major brands in Pakistan?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in Pakistan

EXECUTIVE SUMMARY

Shifting consumer preferences in favour of convenient alternatives drives growth

Rising incomes contribute to sales growth

Increasing need for convenience among working women propels demand

International players lead, but domestic companies thriving in some areas

Tissue and hygiene to continue growing

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Pakistan

HEADLINES

PROSPECTS

Away-from-home tissue and hygiene to grow significantly in urban areas

Businesses and hospitality industry to contribute significantly to growth in AFH

COMPETITIVE LANDSCAPE

Packages Ltd leads away-from-home tissue and hygiene

Presence of international manufacturers remains minimal in AFH

CATEGORY DATA

Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Pakistan

HEADLINES

PROSPECTS

Awareness, affordability and need for convenience will drive growth

Conversion from unbranded to branded products will expand the category

Growth potential in the category likely to attract new local players

COMPETITIVE LANDSCAPE

Procter & Gamble Pakistan continues to lead with its brand Pampers

Ontex Pakistan Ltd experiences significant growth in share in 2017

International manufacturers continue to dominate

CATEGORY DATA

Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Pakistan

PROSPECTS

Demand for adult incontinence expected to remain limited to medical purposes

Pharmacies to remain the leading distribution channel for adult incontinence

Marketing and promotional activities to remain negligible over the forecast period

Retail Tissue in Pakistan

HEADLINES

PROSPECTS

Retail tissue expected to experience significant growth over the forecast period

Facial tissues to continue leading retail tissue

Modernisation of lifestyles and increasing affordability to fuel growth in toilet paper

COMPETITIVE LANDSCAPE

Packages Ltd continues to lead retail tissue with its flagship brand Rose Petal

Bikya Industries Pvt Ltd experiences the highest growth in 2017

Presence of international manufacturers remains minimal in retail tissue

CATEGORY DATA

Table 30 Retail Sales of Tissue by Category: Value 2012-2017
Table 31 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 34 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Pakistan

HEADLINES

PROSPECTS

Sanitary protection expected to grow significantly in cities

New domestic brands expected to emerge over the forecast period

Widening distribution of sanitary protection

COMPETITIVE LANDSCAPE

Procter & Gamble continues to lead with its flagship brand Always

Butterfly by Santex Products Ltd experiences the largest growth in 2017

International players continue to dominate sanitary protection

CATEGORY DATA

Table 36 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 40 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Pakistan

HEADLINES

PROSPECTS

Increasing awareness and affordability expected to fuel growth in wipes

Baby wipes expected to continue to dominate sales

Independent small grocers to increase penetration of wipes

COMPETITIVE LANDSCAPE

Procter & Gamble leads sales with Pampers baby wipes

Only a few significant manufacturers in wipes

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2012-2017
Table 43 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 46 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

Shifting consumer preferences in favour of convenient alternatives drives growth

Rising incomes contribute to sales growth

Increasing need for convenience among working women propels demand

International players lead, but domestic companies thriving in some areas

Tissue and hygiene to continue growing

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Pakistan

EXECUTIVE SUMMARY

Shifting consumer preferences in favour of convenient alternatives drives growth

Rising incomes contribute to sales growth

Increasing need for convenience among working women propels demand

International players lead, but domestic companies thriving in some areas

Tissue and hygiene to continue growing

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Pakistan

HEADLINES

PROSPECTS

Away-from-home tissue and hygiene to grow significantly in urban areas

Businesses and hospitality industry to contribute significantly to growth in AFH

COMPETITIVE LANDSCAPE

Packages Ltd leads away-from-home tissue and hygiene

Presence of international manufacturers remains minimal in AFH

CATEGORY DATA

Nappies/Diapers/Pants in Pakistan

HEADLINES

PROSPECTS

Awareness, affordability and need for convenience will drive growth

Conversion from unbranded to branded products will expand the category

Growth potential in the category likely to attract new local players

COMPETITIVE LANDSCAPE

Procter & Gamble Pakistan continues to lead with its brand Pampers

Ontex Pakistan Ltd experiences significant growth in share in 2017

International manufacturers continue to dominate

CATEGORY DATA

Retail Adult Incontinence in Pakistan

PROSPECTS

Demand for adult incontinence expected to remain limited to medical purposes

Pharmacies to remain the leading distribution channel for adult incontinence

Marketing and promotional activities to remain negligible over the forecast period

Retail Tissue in Pakistan

HEADLINES

PROSPECTS

Retail tissue expected to experience significant growth over the forecast period

Facial tissues to continue leading retail tissue

Modernisation of lifestyles and increasing affordability to fuel growth in toilet paper

COMPETITIVE LANDSCAPE

Packages Ltd continues to lead retail tissue with its flagship brand Rose Petal

Bikya Industries Pvt Ltd experiences the highest growth in 2017

Presence of international manufacturers remains minimal in retail tissue

CATEGORY DATA

Sanitary Protection in Pakistan

HEADLINES

PROSPECTS

Sanitary protection expected to grow significantly in cities

New domestic brands expected to emerge over the forecast period

Widening distribution of sanitary protection

COMPETITIVE LANDSCAPE

Procter & Gamble continues to lead with its flagship brand Always

Butterfly by Santex Products Ltd experiences the largest growth in 2017

International players continue to dominate sanitary protection

CATEGORY DATA

Wipes in Pakistan

HEADLINES

PROSPECTS

Increasing awareness and affordability expected to fuel growth in wipes

Baby wipes expected to continue to dominate sales

Independent small grocers to increase penetration of wipes