Tissue and hygiene saw steady growth in retail volume terms in 2022 although there is not yet widespread usage in most categories. COVID-19 had a negative impact on demand for tissue and hygiene with many consumers plunged into economic uncertainty, with this being compounded in 2022 by elevated inflation which led to a sharp rise in prices.
There was little change in the status quo within tissue and hygiene in 2022, with economic uncertainty and high inflation putting the brakes on stronger volume growth. Local retail tissue brands are widely available in supermarkets and small local grocers but are not widely advertised.
Inflation shot up in 2022 influenced by various factors including China’s zero COVID-19 policy, disruptions in the supply chain and Russia's invasion of Ukraine. The country had one of the highest inflation rates in Southeast Asia in 2022.
Laos had a total population of 7.5 million in 2022 and this number is expected to continue growing over the forecast period.
Before the outbreak of COVID-19, consumers in Laos often preferred crossing the border to shop in the provinces of Thailand. However, consumers were forced to shop locally for tissue and hygiene products during the pandemic as the country’s borders were closed.
With COVID-19 fears subsiding and Laos reopening its borders this should allow tourism to recover. This will have an overall positive impact on the economy which should in turn increase demand for tissue and hygiene.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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