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Learn moreJun 2020
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The general impact of COVID-19 on tissue and hygiene in the Netherlands in 2020 has been a small increase in sales, especially on the retail tissue side. This is because tissue products are viewed as a basic necessity, especially in the home.
As of 10 May 2020, the Netherlands had seen around 5,500 deaths due to COVID-19 and 42,800 cases. Large gatherings were banned from 12 March.
Tissue and hygiene in the Netherlands maintained steady volume and value growth in 2019, with increasing consciousness among the population regarding personal health and hygiene. Sanitary protection and nappies/diapers/pants continued to face challenges in 2019 due to shrinkage in their respective target consumer bases.
Among the major drivers of tissue and hygiene in the Netherlands in 2019 was consumers’ shift towards organic, natural and sustainable products. Growing awareness of the harmful effects of plastic pollution has led to the increasing popularity of organic and natural tampons, mainly among the growing population of working women with higher disposable incomes.
Overall growth for tissue and hygiene in the Netherlands in the forecast period will be at value and volume rates that are slightly higher than in the review period, with COVID-19 an important factor in this. Many areas of retail tissue and hygiene will continue to benefit from the lasting effects of stockpiling and their use in consumers’ homes during lockdown.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.