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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Slovenia

46 pages, Mar 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consecutive years of stable growth for tissue and hygiene

With positive economic indicators, including increased disposable incomes and consumer confidence continuing from the previous year, tissue and hygiene recorded only moderate current value growth in Slovenia in 2017. Away-from-home tissue and hygiene also recorded current value growth, with away-from-home hygiene outperforming away-from-home tissue due to heavier public healthcare spending in 2017; however, the economy was affected by its emergence from the previous downturn and the effect it had on the spending patterns of consumers, who adapted and evolved to become increasingly frugal and price-conscious buyers.

Solid performance across product categories

Away-from-home hygiene again managed to outperform away-from-home tissue in 2017, mainly due to sales of incontinence products through the public healthcare channel, while within retail it was tissue that recorded the stronger performance. Moderate growth was recorded across most categories of retail tissue, with toilet paper and boxed facial tissues posting the strongest current value growth in 2017 and supporting a solid performance from the category as a whole.

Influx of private label lines intensifies competition

While international brand owners continued to lead retail tissue and hygiene in 2017, private label products underwent another period of expansion with major retailers among the top five positions. Following the trend of trading down to lower price points, the role of private label is gaining momentum and influencing manufacturers’ decisions to reformulate their pricing strategies in order to remain relevant to consumers increasingly looking for discounts.

Discounters and chained drugstores at the forefront of retail tissue and hygiene

The retailing landscape in Slovenia is entirely dominated by modern grocery retailers that offer the majority of tissue and hygiene product ranges via their hypermarkets and supermarket; however, due to increasing development of private label at significantly lower price points, discounters and drugstores have been successful at growing relatively faster in comparison and increase the role of health and beauty specialist retailers within Slovenian tissue and hygiene. Those that benefited most were quick to adjust their product portfolios to meet these changes in consumer demand and develop an effective marketing communication channel with consumers.

Continued growth expected over the forecast period

Retail tissue and hygiene is set to continue recording growth at constant 2017 prices over the forecast period. While most consumers are set to continue economising, a more-profitable niche consumer group is likely to develop a taste for new product launches within the category and there will be a continuing focus on innovation aiming to improve the quality of products.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovenia for free:

The Tissue and Hygiene in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Slovenia?
What are the major brands in Slovenia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Slovenia

EXECUTIVE SUMMARY

Consecutive years of stable growth for tissue and hygiene

Solid performance across product categories

Influx of private label lines intensifies competition

Discounters and chained drugstores at the forefront of retail tissue and hygiene

Continued growth expected over the forecast period

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Retail Adult Incontinence in Slovenia

HEADLINES

PROSPECTS

Population changes bode well for adult incontinence

Modest but stable growth expected

Stable unit prices expected during the forecast period

COMPETITIVE LANDSCAPE

Undisputed dominance of Tena brand continues

International dominance of adult incontinence poised to continue

Lack of significant competition prevents faster category development

CATEGORY DATA

Table 19 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 20 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 22 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 23 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 24 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Slovenia

HEADLINES

PROSPECTS

Modest growth expected to continue

Toilet paper to remain dominant

Innovation to spur further demand as convenience rises

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Megatrends

Country Report

Tissue and Hygiene in Slovenia

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Executive Summary

New Report Guarantee

Consecutive years of stable growth for tissue and hygiene

Solid performance across product categories

Influx of private label lines intensifies competition

Discounters and chained drugstores at the forefront of retail tissue and hygiene

Continued growth expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in Slovenia

EXECUTIVE SUMMARY

Consecutive years of stable growth for tissue and hygiene

Solid performance across product categories

Influx of private label lines intensifies competition

Discounters and chained drugstores at the forefront of retail tissue and hygiene

Continued growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Retail Adult Incontinence in Slovenia

HEADLINES

PROSPECTS

Population changes bode well for adult incontinence

Modest but stable growth expected

Stable unit prices expected during the forecast period

COMPETITIVE LANDSCAPE

Undisputed dominance of Tena brand continues

International dominance of adult incontinence poised to continue

Lack of significant competition prevents faster category development

CATEGORY DATA

Retail Tissue in Slovenia

HEADLINES

PROSPECTS

Modest growth expected to continue

Toilet paper to remain dominant

Innovation to spur further demand as convenience rises

COMPETITIVE LANDSCAPE

Paloma leads

Domestic companies dominate

Marketing and advertising to intensify competition

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Slovenia

HEADLINES

PROSPECTS

Continued growth for Rx/reimbursement adult incontinence

CATEGORY DATA

Sanitary Protection in Slovenia

HEADLINES

PROSPECTS

Stable performance set to continue

Major trends to drive key new product launches

Sanitary protection to post modest growth amidst changing trends

COMPETITIVE LANDSCAPE

Top global brands lead

Multinational brands continue leading

Private label holds a sizeable share

CATEGORY DATA

Wipes in Slovenia

HEADLINES

PROSPECTS

Stable volume growth to continue

Dynamic performance of moist toilet wipes to support growth

Baby wipes leads, while hindering growth elsewhere

COMPETITIVE LANDSCAPE

Intensive competition at the top

Private label accounts for a substantial share

Investment to intensify

CATEGORY DATA

Away-From-Home Tissue and Hygiene in Slovenia

HEADLINES

PROSPECTS

Stagnation to halt steady category development