Tissue and Hygiene in Slovenia

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Slovenia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Slovenia?
  • Which are the leading brands in Tissue and Hygiene in Slovenia?
  • How are products distributed in Tissue and Hygiene in Slovenia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Slovenia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2015-2020 Table 2 Infant Population 2015-2020 Table 3 Female Population by Age 2015-2020 Table 4 Total Population by Age 2015-2020 Table 5 Households 2015-2020 Table 6 Forecast Infant Population 2020-2025 Table 7 Forecast Female Population by Age 2020-2025 Table 8 Forecast Total Population by Age 2020-2025 Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Slovenia

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic boosts demand for sanitary protection
Positive economic background and rising wages mitigate adverse economic situation
Stockpiling becomes a major driver of sales during the early stages of the pandemic

RECOVERY AND OPPORTUNITIES

More consistent availability set to spur sales growth post-COVID-19
Corporate social responsibility to continue building as a major marketing theme
Favourable demographic trends to further support growth in sanitary protection

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Slovenia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little impact on demand as unfavourable demographic factors bite
Positive migration figures widen the consumer audience and fuel sales growth
Rebound from stockpiling undermines growth during the second half of the year

RECOVERY AND OPPORTUNITIES

The quarantine lockdown believed to have caused a mini-baby boom
Corporate social responsibility set to come to the fore as consumer attention shifts
The adverse economic environment to inhibit growth in the birth rate

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020 Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Slovenia

KEY DATA FINDINGS

2020 IMPACT

The ageing of Slovenia’s population boosts demand for retail adult incontinence
Waning stigma about adult incontinence set to continue proving positive for sales
Rising spending power continues to support sales growth despite COVID-19

RECOVERY AND OPPORTUNITIES

Further ageing of the population set to continue supporting positive sales growth
Corporate social responsible to emerge as a major marketing theme
The shift towards e-commerce sales offers greater discretion and convenience

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020 Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020 Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020 Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025 Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Increased demand for hygienic wipes due to COVID-19 boosts category sales
Low birth rate and relative maturity put pressure on sales of baby wipes
Rising income levels continue to support demand for wipes in general

RECOVERY AND OPPORTUNITIES

A very moderate performance expected as sales normalise after COVID-19
Corporate social responsibility to become increasingly crucial in wipes marketing
The return of mass tourism and need for greater convenience to spur sales growth

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2015-2020 Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020 Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020 Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025 Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Boxed facial tissues the big winner as COVID-19 raises hygiene awareness
Toilet paper benefits from stockpiling as consumers seek to avoid running out
Recycled toilet paper becomes more popular due to rising ecological consciousness

RECOVERY AND OPPORTUNITIES

The return to socialising set to boost sales of paper tableware
Ethical consumerism and ecological credentials set to become marketing essentials
Larger players expected to benefit the most from the recovery of demand

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2015-2020 Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and social distancing undermine demand in the AFH channel
Virtual shutdown of the travel and tourism industry hits sales in the horeca channel
Rising incomes provide some relief to beleaguered AFH players during 2020

RECOVERY AND OPPORTUNITIES

Greater emphasis on hygiene set to support sales growth across all AFH channels
Ecological credentials and ethical consumerism to become more important
Falling prices due to operational efficiencies set to spur growth

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020 Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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