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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Slovenia

Apr 2019

US$2,650

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Executive Summary

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Stable economy supports growth in tissue and hygiene

Tissue and hygiene witnessed solid growth in value and volume terms in 2018 supported by Slovenia’s stable economy and rising disposable income. Demographic factors also played a role with the country’s ageing population boosting sale of adult incontinence, while volume sales of nappies/diapers/pants suffered from the falling birth rate.

Growing focus on recycling influences the industry

With the government and NGOs within Slovenia placing a growing focus on waste and the environment there was growing attention on products which are eco-friendly. The presence of the RCERO waste treatment centre in the country’s capital, which is one of the largest of its kind in Europe, has helped to increase the recycling rate within Slovenia, as well as increasing awareness of environmental issues.

Private label providing stiff competition

Orbico doo leads retail tissue and hygiene with it being the local distributor for leading international brands including Pampers, Always/Whisper and Discreet. The company benefits from strong shelf positioning and widespread distribution for its range of retail hygiene products, which are mostly household names.

Modern grocery retailers remains dominant channel

Supermarkets, hypermarkets and health and beauty specialist retailers continued to account for the majority of sales of tissue and hygiene in 2018. The first two of these channels benefit from their convenience, with many consumers already carrying out their weekly shop in these stores.

Mixed outlook for tissue and hygiene

Tissue and hygiene is projected to see moderate growth over the forecast period with an expected slowdown in economy likely to limit volume growth. Nappies/diapers/pants is likely to suffer from the falling birth rate, while other key categories such as sanitary protection and toilet paper could struggle from a general decline in the overall population.

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Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovenia for free:

The Tissue and Hygiene in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Slovenia?
What are the major brands in Slovenia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Slovenia

EXECUTIVE SUMMARY

Stable economy supports growth in tissue and hygiene

Growing focus on recycling influences the industry

Private label providing stiff competition

Modern grocery retailers remains dominant channel

Mixed outlook for tissue and hygiene

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Retail Adult Incontinence in Slovenia

HEADLINES

PROSPECTS

Ageing population supports growth

Light adult incontinence dominates

Retail adult incontinence reliant on stable economy

COMPETITIVE LANDSCAPE

Tena maintains dominance

Molimed and Natura Femina Mini increase their shares

Consolidated market limits competition

CATEGORY DATA

Table 19 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 20 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 22 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 23 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 24 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Retail Tissue in Slovenia

HEADLINES

PROSPECTS

Retail tissue sees moderate growth

Increase in recycling influences new product development in Slovenia

Toilet paper dominates sales of retail tissue

COMPETITIVE LANDSCAPE

Paloma retains lead with wide product assortment

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Megatrends

Country Report

Tissue and Hygiene in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

Stable economy supports growth in tissue and hygiene

Growing focus on recycling influences the industry

Private label providing stiff competition

Modern grocery retailers remains dominant channel

Mixed outlook for tissue and hygiene

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Slovenia

EXECUTIVE SUMMARY

Stable economy supports growth in tissue and hygiene

Growing focus on recycling influences the industry

Private label providing stiff competition

Modern grocery retailers remains dominant channel

Mixed outlook for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

Retail Adult Incontinence in Slovenia

HEADLINES

PROSPECTS

Ageing population supports growth

Light adult incontinence dominates

Retail adult incontinence reliant on stable economy

COMPETITIVE LANDSCAPE

Tena maintains dominance

Molimed and Natura Femina Mini increase their shares

Consolidated market limits competition

CATEGORY DATA

Retail Tissue in Slovenia

HEADLINES

PROSPECTS

Retail tissue sees moderate growth

Increase in recycling influences new product development in Slovenia

Toilet paper dominates sales of retail tissue

COMPETITIVE LANDSCAPE

Paloma retains lead with wide product assortment

Private label maintains strong position

Zewa the leading international brand in fragmented category

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Slovenia

HEADLINES

PROSPECTS

Growing awareness drives demand

Most sufferers covered by health insurance

Ageing population likely to drive growth

CATEGORY DATA

Sanitary Protection in Slovenia

HEADLINES

PROSPECTS

Sanitary protection benefits from stable economic growth

Health and the environment influences sales

Consumers look for products that support their busy lives

COMPETITIVE LANDSCAPE

Orbico retains dominance

Tosama leading local player

Private label continues to grow

CATEGORY DATA

Wipes in Slovenia

HEADLINES

PROSPECTS

Wipes benefits from multi-purpose usage

New product development expected in baby wipes

Mixed performances predicted within wipes

COMPETITIVE LANDSCAPE

Pure water baby wipes proving popular

International brands lead

Private label sees further increase in value share

CATEGORY DATA

Away-From-Home Tissue and Hygiene in Slovenia

HEADLINES