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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Slovenia

Mar 2021

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

Overall, the COVID-19 pandemic had little negative impact on sales of tissue and hygiene in Slovenia during 2020. At the same time, the increased consumer awareness of the importance of cleanliness and good personal hygiene supported a strong performance across most categories, with a significant spike seen during the second quarter of the year.

COVID-19 country impact

The Slovenian government closed all restaurants and bars on 16 March, followed, two days later, by the suspension of all passenger bus and train travel with Italy, as well as calling a halt to air travel and shutting the smaller border posts with Austria and Croatia, with the larger ones remaining open, but with strict regulations in place: a negative coronavirus test less than three days old or agreeing to a health check.

Company response

According to trade interviews and press reports, there was little in the way of new product innovation seen in Slovenia’s hygiene industry in response to the COVID-19 pandemic during 2020. However, a marked shift was noted in sales channels and this was due to the efforts of companies such as Orbico doo, the local distributor for Procter & Gamble’s brands, to take the initiative to tighten their relationships with retailers that have an established online presence in Slovenia.

Retailing shift

The most common safety measure implemented in retail stores at the peak of the COVID-19 pandemic during the second quarter of 2020 was the mandatory use of hygienic face masks for all customers and employees. In addition, most retailers placed limits on the numbers of customers allowed inside their stores at any one time.

What next for tissue and hygiene?

The forecast period is expected see further positive sales growth for tissue and hygiene in Slovenia. Crucial to the industry’s positive performance is set to be the favourable overall economic environment and strong economic development that have been the hallmarks of Slovenia’s economy in recent years and this is because demand for tissue and hygiene is strongly influenced by macroeconomic indicators.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovenia for free:

The Tissue and Hygiene in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Slovenia?
What are the major brands in Slovenia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Slovenia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Slovenia

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic boosts demand for sanitary protection

Positive economic background and rising wages mitigate adverse economic situation

Stockpiling becomes a major driver of sales during the early stages of the pandemic

RECOVERY AND OPPORTUNITIES

More consistent availability set to spur sales growth post-COVID-19

Corporate social responsibility to continue building as a major marketing theme

Favourable demographic trends to further support growth in sanitary protection

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Slovenia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little impact on demand as unfavourable demographic factors bite

Positive migration figures widen the consumer audience and fuel sales growth

Rebound from stockpiling undermines growth during the second half of the year

RECOVERY AND OPPORTUNITIES

The quarantine lockdown believed to have caused a mini-baby boom

Corporate social responsibility set to come to the fore as consumer attention shifts

The adverse economic environment to inhibit growth in the birth rate

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Slovenia

KEY DATA FINDINGS

2020 IMPACT

The ageing of Slovenia’s population boosts demand for retail adult incontinence

Waning stigma about adult incontinence set to continue proving positive for sales

Rising spending power continues to support sales growth despite COVID-19

RECOVERY AND OPPORTUNITIES

Further ageing of the population set to continue supporting positive sales growth

Corporate social responsible to emerge as a major marketing theme

The shift towards e-commerce sales offers greater discretion and convenience

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Increased demand for hygienic wipes due to COVID-19 boosts category sales

Low birth rate and relative maturity put pressure on sales of baby wipes

Rising income levels continue to support demand for wipes in general

RECOVERY AND OPPORTUNITIES

A very moderate performance expected as sales normalise after COVID-19

Corporate social responsibility to become increasingly crucial in wipes marketing

The return of mass tourism and need for greater convenience to spur sales growth

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2015-2020
Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Boxed facial tissues the big winner as COVID-19 raises hygiene awareness

Toilet paper benefits from stockpiling as consumers seek to avoid running out

Recycled toilet paper becomes more popular due to rising ecological consciousness

RECOVERY AND OPPORTUNITIES

The return to socialising set to boost sales of paper tableware

Ethical consumerism and ecological credentials set to become marketing essentials

Larger players expected to benefit the most from the recovery of demand

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2015-2020
Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and social distancing undermine demand in the AFH channel

Virtual shutdown of the travel and tourism industry hits sales in the horeca channel

Rising incomes provide some relief to beleaguered AFH players during 2020

RECOVERY AND OPPORTUNITIES

Greater emphasis on hygiene set to support sales growth across all AFH channels

Ecological credentials and ethical consumerism to become more important

Falling prices due to operational efficiencies set to spur growth

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tissue and Hygiene in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Slovenia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Slovenia

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic boosts demand for sanitary protection

Positive economic background and rising wages mitigate adverse economic situation

Stockpiling becomes a major driver of sales during the early stages of the pandemic

RECOVERY AND OPPORTUNITIES

More consistent availability set to spur sales growth post-COVID-19

Corporate social responsibility to continue building as a major marketing theme

Favourable demographic trends to further support growth in sanitary protection

CATEGORY DATA

Nappies/Diapers/Pants in Slovenia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little impact on demand as unfavourable demographic factors bite

Positive migration figures widen the consumer audience and fuel sales growth

Rebound from stockpiling undermines growth during the second half of the year

RECOVERY AND OPPORTUNITIES

The quarantine lockdown believed to have caused a mini-baby boom

Corporate social responsibility set to come to the fore as consumer attention shifts

The adverse economic environment to inhibit growth in the birth rate

CATEGORY DATA

Retail Adult Incontinence in Slovenia

KEY DATA FINDINGS

2020 IMPACT

The ageing of Slovenia’s population boosts demand for retail adult incontinence

Waning stigma about adult incontinence set to continue proving positive for sales

Rising spending power continues to support sales growth despite COVID-19

RECOVERY AND OPPORTUNITIES

Further ageing of the population set to continue supporting positive sales growth

Corporate social responsible to emerge as a major marketing theme

The shift towards e-commerce sales offers greater discretion and convenience

CATEGORY DATA

Wipes in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Increased demand for hygienic wipes due to COVID-19 boosts category sales

Low birth rate and relative maturity put pressure on sales of baby wipes

Rising income levels continue to support demand for wipes in general

RECOVERY AND OPPORTUNITIES

A very moderate performance expected as sales normalise after COVID-19

Corporate social responsibility to become increasingly crucial in wipes marketing

The return of mass tourism and need for greater convenience to spur sales growth

CATEGORY DATA

Retail Tissue in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Boxed facial tissues the big winner as COVID-19 raises hygiene awareness

Toilet paper benefits from stockpiling as consumers seek to avoid running out

Recycled toilet paper becomes more popular due to rising ecological consciousness