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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Slovenia

Jun 2020

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

COVID-19 is believed to have arrived in Slovenia during the second half of February 2020. Slovenia lies immediately to the east of northern Italy, one of the parts of Europe hardest hit by the first wave of COVID-19, and the Government of Slovenia was taking no chances that the high mortality rate seen in neighbouring parts of Italy would be repeated in Slovenia.

COVID-19 country impact

As of 12 May 2020, Slovenia had seen 102 deaths due to COVID-19 and 1,461 cases. The government closed all restaurants and bars on 16 March, followed, two days later, by the suspension of all passenger bus and train travel with Italy, as well as calling a halt to air travel and shutting the smaller border posts with Austria and Croatia, with the larger ones remaining open, but with strict regulations in place: a negative coronavirus test less than three days old or agreeing to a health check.

Rising incomes and more sophistication push the development of tissue and hygiene

Growth rates were positive across tissue and hygiene during 2019, despite the unfavourable demographic situation in Slovenia, specifically the country’s declining population. The success of tissue and hygiene towards the end of the review period can be largely attributed to two major factors.

Major international players, strong local names and private label battle it out for sales

The competitive environment in tissue and hygiene remained fairly fragmented in 2019, with a wide variety of international and local brands and private label all holding strong positions and no single player able to claim overall supremacy. The leading company overall is Orbico doo, the local distributor of Procter & Gamble’s tissue and hygiene brands.

A bright future ahead for tissue and hygiene despite lingering challenges

The preconditions for strong growth in tissue and hygiene that boosted the industry’s performance during the review period are likely to remain in effect during the forecast period. Although COVID-19 has raised some questions about the viability of Slovenia’s ongoing economic development, specifically with regards to the importance of travel and tourism to the country’s economic development, it is likely that Slovenia will continue on its path to becoming a modern European state with a well-developed, high-income economy.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovenia for free:

The Tissue and Hygiene in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Slovenia?
What are the major brands in Slovenia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Slovenia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising incomes and more sophistication push the development of tissue and hygiene

Major international players, strong local names and private label battle it out for sales

A bright future ahead for tissue and hygiene despite lingering challenges

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

APPENDIX

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Slovenia

HEADLINES

PRE-COVID-19 PERFORMANCE

Favourable economic situation boosts growth as price remains major demand factor

Procter & Gamble’s international brands remain the category leaders

Eco-friendly comes to the fore as consumers demand organic sanitary protection

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Slovenia

HEADLINES

PRE-COVID-19 PERFORMANCE

Slovenia’s declining birth rate compromises the category’s growth potential

Major international brands battle with private label for supremacy

The future looks bleak for nappies/diapers/pants in Slovenia

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Slovenia

HEADLINES

PRE-COVID-19 PERFORMANCE

The ageing of Slovenia’s population remains positive for category growth

The growing consumer base awakens the marketing instincts of the leading players

The discretion and value of internet retailing is poised to spur growth via the channel

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Rx/Reimbursement Adult Incontinence in Slovenia

HEADLINES

PRE-COVID-19 PERFORMANCE

The reimbursement scheme for adult incontinence remains very popular

Rising awareness of incontinence care likely to contribute to sales growth

The possible expansion of eligibility under the scheme presents growth opportunities

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

Wipes in Slovenia

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for wipes continues to increase in line with income levels

International brands continue to lead sales, with private label the main challenger

The focus on environmental credentials has not yet reached wipes

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 41 Retail Sales of Wipes by Category: Value 2014-2019
Table 42 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 44 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 45 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Slovenia

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing focus on personal hygiene boost demand for retail tissue

Paloma dd is the leading branding player, with private label the main challenger

Maturity of toilet paper leads companies to look to other retail tissue categories

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 47 Retail Sales of Tissue by Category: Value 2014-2019
Table 48 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 50 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 51 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Slovenia

HEADLINES

PRE-COVID-19 PERFORMANCE

Slovenia’s booming travel and tourism industry underpins growth in AFH tissue

Rising incomes support growth in foodservice, boosting performance of AFH tissue

Local players Paloma and Tosama battle it out with Kimberly-Clark for supremacy

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising incomes and more sophistication push the development of tissue and hygiene

Major international players, strong local names and private label battle it out for sales

A bright future ahead for tissue and hygiene despite lingering challenges

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Slovenia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising incomes and more sophistication push the development of tissue and hygiene

Major international players, strong local names and private label battle it out for sales

A bright future ahead for tissue and hygiene despite lingering challenges

MARKET INDICATORS

MARKET DATA

APPENDIX

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Slovenia

HEADLINES

PRE-COVID-19 PERFORMANCE

Favourable economic situation boosts growth as price remains major demand factor

Procter & Gamble’s international brands remain the category leaders

Eco-friendly comes to the fore as consumers demand organic sanitary protection

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Slovenia

HEADLINES

PRE-COVID-19 PERFORMANCE

Slovenia’s declining birth rate compromises the category’s growth potential

Major international brands battle with private label for supremacy

The future looks bleak for nappies/diapers/pants in Slovenia

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Slovenia

HEADLINES

PRE-COVID-19 PERFORMANCE

The ageing of Slovenia’s population remains positive for category growth

The growing consumer base awakens the marketing instincts of the leading players

The discretion and value of internet retailing is poised to spur growth via the channel

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Slovenia

HEADLINES

PRE-COVID-19 PERFORMANCE

The reimbursement scheme for adult incontinence remains very popular

Rising awareness of incontinence care likely to contribute to sales growth

The possible expansion of eligibility under the scheme presents growth opportunities

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Wipes in Slovenia

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for wipes continues to increase in line with income levels

International brands continue to lead sales, with private label the main challenger

The focus on environmental credentials has not yet reached wipes