Consumer spending on tissue and hygiene products saw another year of growth in 2018, as economic conditions favoured additional discretionary spending. Following a year of somewhat slower economic growth in 2017 (the country posted a real GDP growth rate of 4.
Despite the maturity of several tissue and hygiene categories, new trends are underway in the market, as consumers adapt to busier lifestyles and develop new habits. Increasingly, consumers are looking for options that provide convenience in tissue and hygiene products, especially while on-the-go.
The competitive environment in the tissue and hygiene market in the Dominican Republic varies depending on the category, but foreign brands still lead in the country. Generally, foreign companies have greater resources to leverage, and can build trust and consumer awareness through advertising and name recognition.
Traditional distribution channels are still important for tissue and hygiene products, with the single largest one being independent small grocery retailers which are referred to locally as “colmados”. While consumers look to larger modern retail outlets for greater product variety, including private label offerings, in tissue and hygiene, a large number of consumers continue to purchase basic tissue and hygiene items from local traditional retailers, including toilet paper and retail tissue.
Over the forecast period, sales of tissue and hygiene products are expected to grow at similar rates to those seen in the review period. The more mature categories are expected to see relatively modest rates of growth.
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This industry report originates from Passport, our Tissue and Hygiene market research database.