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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Dominican Republic

May 2021

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

Within tissue and hygiene, very different performances were seen by the retail and AFH channels in 2020. AFH tissue and hygiene saw a strong current value decline, as although AFH hygiene maintained growth, AFH tissue saw a strong decline.

COVID-19 country impact

Schools in the Dominican Republic proactively closed on 16 March 2020. After declaring a state of emergency on 19 March, borders were closed, including the land border with Haiti, and inbound sea and air arrivals were suspended at all ports, including cruises.

Company response

Familia Sancela del Pacífico and Kimberly-Clark Republica Dominicana continued to lead retail tissue and hygiene in value terms in 2020, together accounting for more than half of sales. They had strong positions across all retail tissue and hygiene categories, and also had a significant presence in AFH tissue and hygiene.

Retailing shift

Traditional grocery retailers remained the leading distribution channel for retail tissue and hygiene in 2020. However, this channel has consistently been losing share due to the limited product range offered.

What next for tissue and hygiene?

Retail tissue and hygiene is expected to maintain a strong current value increase in 2021, although higher growth will be seen for retail hygiene and a slower rate of increase for retail tissue, as stockpiling of tissue products will no longer be factor. A gradual acceleration of growth is then expected over the rest of the forecast period.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Dominican Republic for free:

The Tissue and Hygiene in Dominican Republic market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Dominican Republic?
What are the major brands in Dominican Republic?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Dominican Republic

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Slowdown as COVID-19 affects incomes and access

Government funding improves access to sanitary protection for the poor

Companies’ focus is on maintaining share and collaborative working

RECOVERY AND OPPORTUNITIES

Slow return to growth as the economy recovers and vaccination progresses

Discretion, comfort and safety will remain key considerations

Rising penetration, larger consumer base and added-value to impact the category

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Junior nappies/diapers holds up sales in a difficult year financially for consumers

Company priorities change during the year

The leaders and private label extend their shares

RECOVERY AND OPPORTUNITIES

Recovery will accelerate once COVID-19 is better controlled and incomes rise

Highest volume growth for new born nappies and disposable pants

Volume growth hampered by demographics but opportunities will remain

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Price is a bigger factor in the purchasing decision due to COVID-19

No Rx/reimbursement adult incontinence on the horizon

Tena and Essity increase their shares, along with private label

RECOVERY AND OPPORTUNITIES

Income recovery post-COVID-19 will drive growth

Attitudes are changing, but these products remain out of reach for many

Expanding distribution will be necessary to grow sales

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Consumers become more price-conscious due to economic impact of pandemic

Baby wipes maintains its dominance due to multiple uses

Players in baby wipes dominate

RECOVERY AND OPPORTUNITIES

Solid volume growth and rising value growth as incomes recover

Baby wipes set to maintain its dominance

Distribution needs to widen to increase acceptance of wipes

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2015-2020
Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Stockpiling due to COVID-19 contributes to higher growth, especially in toilet paper

Consumers purchase whatever is available in the first half of 2020

Four strong players in retail tissue

RECOVERY AND OPPORTUNITIES

Rising incomes, preventive health and population growth will drive sales

Product development and household improvements will also be important

Smaller distribution channels likely to see expansion

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2015-2020
Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

AFH adult incontinence maintains solid growth

AFH tissue turns to strong decline as COVID-19 restrictions impact sales

Players suffer sales declines but some production is redirected to retail

RECOVERY AND OPPORTUNITIES

Return to growth in 2021, but recovery likely to be slow

Return to stronger growth as tourism resumes

Potential for growth for players as the economy opens up

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tissue and Hygiene in Dominican Republic

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Dominican Republic

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Slowdown as COVID-19 affects incomes and access

Government funding improves access to sanitary protection for the poor

Companies’ focus is on maintaining share and collaborative working

RECOVERY AND OPPORTUNITIES

Slow return to growth as the economy recovers and vaccination progresses

Discretion, comfort and safety will remain key considerations

Rising penetration, larger consumer base and added-value to impact the category

CATEGORY DATA

Nappies/Diapers/Pants in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Junior nappies/diapers holds up sales in a difficult year financially for consumers

Company priorities change during the year

The leaders and private label extend their shares

RECOVERY AND OPPORTUNITIES

Recovery will accelerate once COVID-19 is better controlled and incomes rise

Highest volume growth for new born nappies and disposable pants

Volume growth hampered by demographics but opportunities will remain

CATEGORY DATA

Retail Adult Incontinence in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Price is a bigger factor in the purchasing decision due to COVID-19

No Rx/reimbursement adult incontinence on the horizon

Tena and Essity increase their shares, along with private label

RECOVERY AND OPPORTUNITIES

Income recovery post-COVID-19 will drive growth

Attitudes are changing, but these products remain out of reach for many

Expanding distribution will be necessary to grow sales

CATEGORY DATA

Wipes in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Consumers become more price-conscious due to economic impact of pandemic

Baby wipes maintains its dominance due to multiple uses

Players in baby wipes dominate

RECOVERY AND OPPORTUNITIES

Solid volume growth and rising value growth as incomes recover

Baby wipes set to maintain its dominance

Distribution needs to widen to increase acceptance of wipes

CATEGORY DATA

Retail Tissue in Dominican Republic

KEY DATA FINDINGS

2020 IMPACT

Stockpiling due to COVID-19 contributes to higher growth, especially in toilet paper

Consumers purchase whatever is available in the first half of 2020

Four strong players in retail tissue