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Tissue and Hygiene in
Dominican Republic

Country Report

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Executive Summary

Mar 2019
Tissue and hygiene sales see steady growth

Consumer spending on tissue and hygiene products saw another year of growth in 2018, as economic conditions favoured additional discretionary spending. Following a year of somewhat slower economic growth in 2017 (the country posted a real GDP growth rate of 4.

New consumer trends underway

Despite the maturity of several tissue and hygiene categories, new trends are underway in the market, as consumers adapt to busier lifestyles and develop new habits. Increasingly, consumers are looking for options that provide convenience in tissue and hygiene products, especially while on-the-go.

Competitive retail environment in tissue and hygiene remains largely unchanged

The competitive environment in the tissue and hygiene market in the Dominican Republic varies depending on the category, but foreign brands still lead in the country. Generally, foreign companies have greater resources to leverage, and can build trust and consumer awareness through advertising and name recognition.

No major changes in distribution channels observed in tissue and hygiene

Traditional distribution channels are still important for tissue and hygiene products, with the single largest one being independent small grocery retailers which are referred to locally as “colmados”. While consumers look to larger modern retail outlets for greater product variety, including private label offerings, in tissue and hygiene, a large number of consumers continue to purchase basic tissue and hygiene items from local traditional retailers, including toilet paper and retail tissue.

Tissue and hygiene projected to see steady growth over the forecast period

Over the forecast period, sales of tissue and hygiene products are expected to grow at similar rates to those seen in the review period. The more mature categories are expected to see relatively modest rates of growth.

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Tissue and Hygiene in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Dominican Republic for free:

The Tissue and Hygiene in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Tissue and Hygiene in Dominican Republic

EXECUTIVE SUMMARY

Tissue and hygiene sales see steady growth
New consumer trends underway
Competitive retail environment in tissue and hygiene remains largely unchanged
No major changes in distribution channels observed in tissue and hygiene
Tissue and hygiene projected to see steady growth over the forecast period

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Dominican Republic

HEADLINES

PROSPECTS

Tourist arrivals to the Dominican Republic favour AFH tissue
Horeca drives demand
Hospitals and healthcare clinics remain significant for AFH tissue and hygiene

COMPETITIVE LANDSCAPE

Major players in retail tissue also dominate AFH segment
Foreign brands lead AFH tissue and hygiene
Distribution channels are key for player in AFH tissue and hygiene

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Nappies/Diapers/Pants in Dominican Republic

HEADLINES

PROSPECTS

Steady consumer demand for nappies/diapers/pants
Disposable pants and nappies for new-borns are a tough sell
Potty-training tends to be early

COMPETITIVE LANDSCAPE

Huggies leads nappies/diapers/pants in 2018
International brands continue to dominate the category
Private label sees growth in selected modern grocers

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Retail Adult Incontinence in Dominican Republic

HEADLINES

PROSPECTS

The category continues to expand
Use of incontinence products by other demographics
Market holds growth potential for incontinence products

COMPETITIVE LANDSCAPE

Familia Sancela del Pacífico leads the category
International brands are firmly grounded in the category
Private label continues to increase

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Retail Tissue in Dominican Republic

HEADLINES

PROSPECTS

Retail tissue is the largest category in tissue and hygiene
Private label sees gains in retail tissue
Facial tissue and paper towels face uphill climb

COMPETITIVE LANDSCAPE

Kimberly-Clark leads the category in 2018
Foreign brands remain competitive in retail tissue
INDUSNIG begins to manufacture for private label

CATEGORY DATA

Table 37 Retail Sales of Tissue by Category: Value 2013-2018
Table 38 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 40 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 41 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Sanitary Protection in Dominican Republic

HEADLINES

PROSPECTS

Sanitary protection continues to grow
Innovation continues to fuel retail sales
New packaging and greater segmentation

COMPETITIVE LANDSCAPE

Familia Sancela leads sanitary protection in 2018
Kimberly-Clark placed second
Private label begins to appear in modern grocers

CATEGORY DATA

Table 43 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 44 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Wipes in Dominican Republic

HEADLINES

PROSPECTS

Wipes see further expansion in 2018
Private label sees gains
Broader distribution lacking in wipes

COMPETITIVE LANDSCAPE

Kimberly-Clark leads wipes in 2018
International brands continue to dominate
Few players in the mix

CATEGORY DATA

Table 49 Retail Sales of Wipes by Category: Value 2013-2018
Table 50 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 53 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023