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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Azerbaijan

Mar 2019

US$2,650

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Executive Summary

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Tissue and hygiene emerges more strongly in Azerbaijan

Tissue and hygiene saw strong current value and volume growth in Azerbaijan in 2018, driven by mainly population increase and macroeconomic resurgence, resulting in an improvement in the purchasing power of local consumers. With higher disposable incomes, local citizens were ready to spend more and increased their volume consumption of tissue and hygiene products.

Macroeconomic revival supports growth in tissue and hygiene in 2018

After consecutive years of economic downturn, with local currency devaluation and the loss of the manat’s value by 98% in 2015 and 2016, local consumers substantially reduced their expenditure in response to lower disposable incomes. In this situation, when imports became more expensive, most consumers switched to local products with economy claims.

Local players lead tissue and hygiene due to their competitive prices

Both local and international companies are present in tissue and hygiene in Azerbaijan. Whilst local companies mainly offer economy products, international globally-recognised players introduce items with premium value-added claims.

Modern grocery retailers takes share from traditional grocery retailers

In 2018, the retail landscape modernised significantly in Azerbaijan, supported by the rising number of supermarkets, hypermarkets and convenience stores. Whilst traditional grocery retailers and health and beauty specialist retailers continued to lead the distribution of tissue and hygiene products due to their wide presence and proximity to residential areas, modern channels shifted the shopping habits of local consumers towards more organised shopping at weekends, in order to save time and effort.

The market will benefit from rising hygiene awareness and economic improvements

During the forecast period, tissue and hygiene is expected to grow and become more saturated in Azerbaijan, driven by natural progression of the birth rate in Azerbaijan, which will support higher volume consumption of such products. The higher disposable incomes expected during the forecast period will also support higher volume and current value sales of tissue and hygiene products.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Tissue and Hygiene in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Azerbaijan?
What are the major brands in Azerbaijan?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Azerbaijan

EXECUTIVE SUMMARY

Tissue and hygiene emerges more strongly in Azerbaijan

Macroeconomic revival supports growth in tissue and hygiene in 2018

Local players lead tissue and hygiene due to their competitive prices

Modern grocery retailers takes share from traditional grocery retailers

The market will benefit from rising hygiene awareness and economic improvements

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Azerbaijan

HEADLINES

PROSPECTS

AFH tissue and hygiene posts rapid growth in both volume and value terms

AFH tissue sees faster growth due to the rapid development of tourism

Horeca leads AFH tissue; hospitals/healthcare lead AFH adult incontinence

COMPETITIVE LANDSCAPE

Private businesses offer AFH tissue and hygiene products with premium claims

Improved quality of local production supports the growth of local brands

Quality remains the driving factor of brand performance

CATEGORY DATA

Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Nappies/Diapers/Pants in Azerbaijan

HEADLINES

PROSPECTS

Demographic and economic factors boost sales in 2018

Sales of packaged products increase strongly

Development of the retail landscape supports sales of nappies/diapers/pants

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads nappies/diapers/pants in Azerbaijan

Conscious consumers prefer international brands for their children

The growth of modern retailing supports larger pack sizes

CATEGORY DATA

Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Retail Adult Incontinence in Azerbaijan

HEADLINES

PROSPECTS

Trading up and natural factors boost sales in adult incontinence

The shift towards packaged formats supports the growth of adult incontinence

Stigma supports the lead of health and beauty specialist retailers

COMPETITIVE LANDSCAPE

Mazarina has a rich portfolio with top-selling brands

Adult incontinence lacks local production in Azerbaijan

Consumers remain conservative in their brand choice

CATEGORY DATA

Table 30 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Retail Tissue in Azerbaijan

HEADLINES

PROSPECTS

Relatively low consumption is driven by culture and traditions

Renewed macroeconomic growth supports growth in retail tissue

Local consumers continue to prefer traditional grocery retailers

COMPETITIVE LANDSCAPE

The strong presence of Qafqaz Paper Industry in retail tissue

Local brands gain ground due to competitive prices and wider distribution

Value-added benefits are the most popular amongst claims of new product launches

CATEGORY DATA

Table 36 Retail Sales of Tissue by Category: Value 2013-2018
Table 37 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 40 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Sanitary Protection in Azerbaijan

HEADLINES

PROSPECTS

Several factors support the growth of sanitary protection

Tampons sees the highest growth due to immaturity and rising awareness

Self-service in modern retailers reduces the stigma of purchasing

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads sanitary protection

Local brands remain limited in sanitary protection

The development of modern retailing continues to support new product launches

CATEGORY DATA

Table 42 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 45 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 46 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Wipes in Azerbaijan

HEADLINES

PROSPECTS

Wipes benefits from rising hygiene awareness amongst local consumers

Personal wipes sees the fastest growth due to multipurpose application

Modern grocery retailers grows, at the expense of traditional grocery retailers

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads wipes in 2018

Wipes is represented by both local and international brands

New product launches

CATEGORY DATA

Table 48 Retail Sales of Wipes by Category: Value 2013-2018
Table 49 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 51 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 52 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Tissue and Hygiene in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

Tissue and hygiene emerges more strongly in Azerbaijan

Macroeconomic revival supports growth in tissue and hygiene in 2018

Local players lead tissue and hygiene due to their competitive prices

Modern grocery retailers takes share from traditional grocery retailers

The market will benefit from rising hygiene awareness and economic improvements

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in Azerbaijan

EXECUTIVE SUMMARY

Tissue and hygiene emerges more strongly in Azerbaijan

Macroeconomic revival supports growth in tissue and hygiene in 2018

Local players lead tissue and hygiene due to their competitive prices

Modern grocery retailers takes share from traditional grocery retailers

The market will benefit from rising hygiene awareness and economic improvements

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Azerbaijan

HEADLINES

PROSPECTS

AFH tissue and hygiene posts rapid growth in both volume and value terms

AFH tissue sees faster growth due to the rapid development of tourism

Horeca leads AFH tissue; hospitals/healthcare lead AFH adult incontinence

COMPETITIVE LANDSCAPE

Private businesses offer AFH tissue and hygiene products with premium claims

Improved quality of local production supports the growth of local brands

Quality remains the driving factor of brand performance

CATEGORY DATA

Nappies/Diapers/Pants in Azerbaijan

HEADLINES

PROSPECTS

Demographic and economic factors boost sales in 2018

Sales of packaged products increase strongly

Development of the retail landscape supports sales of nappies/diapers/pants

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads nappies/diapers/pants in Azerbaijan

Conscious consumers prefer international brands for their children

The growth of modern retailing supports larger pack sizes

CATEGORY DATA

Retail Adult Incontinence in Azerbaijan

HEADLINES

PROSPECTS

Trading up and natural factors boost sales in adult incontinence

The shift towards packaged formats supports the growth of adult incontinence

Stigma supports the lead of health and beauty specialist retailers

COMPETITIVE LANDSCAPE

Mazarina has a rich portfolio with top-selling brands

Adult incontinence lacks local production in Azerbaijan

Consumers remain conservative in their brand choice

CATEGORY DATA

Retail Tissue in Azerbaijan

HEADLINES

PROSPECTS

Relatively low consumption is driven by culture and traditions

Renewed macroeconomic growth supports growth in retail tissue

Local consumers continue to prefer traditional grocery retailers

COMPETITIVE LANDSCAPE

The strong presence of Qafqaz Paper Industry in retail tissue

Local brands gain ground due to competitive prices and wider distribution

Value-added benefits are the most popular amongst claims of new product launches

CATEGORY DATA

Sanitary Protection in Azerbaijan

HEADLINES

PROSPECTS

Several factors support the growth of sanitary protection

Tampons sees the highest growth due to immaturity and rising awareness

Self-service in modern retailers reduces the stigma of purchasing

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads sanitary protection

Local brands remain limited in sanitary protection