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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Azerbaijan

Jun 2020

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Executive Summary

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COVID-19 impact on tissue and hygiene

By June 2020, it had become apparent that the COVID-19 pandemic had become a major drag on sales of tissue and hygiene in Azerbaijan, interrupting several years of strong growth and development in the industry. Hardest hit has been away-from-home tissue, which has experienced a very strong impact due to the imposition of social distancing rules and the closure of the country’s borders.

COVID-19 country impact

As of 10 May 2020, Azerbaijan had seen around 31 deaths due to COVID-19 and 2,400 cases. On 24 March, the country went into quarantine, before then closing its borders and going into complete lockdown on 5 April.

Rising incomes, focus on higher quality underpin strong growth and development

2019 saw further strong growth and development across tissue and hygiene, with all categories registering positive sales growth. Recent years have witnessed strong economic development in Azerbaijan as the country’s long-term strategy to reduce its dependence on oil and gas exports for revenues has begun to pay off handsomely.

Major global players lead sales as local companies develop strongly

At the end of the review period, the two leading players in tissue and hygiene were Procter & Gamble and Mazarina MMC, the local distributor for Kimberly-Clark. These companies can attribute their success in the industry to the strong image that their respective stables of international premium brands convey, as well as their well-deserved reputations for high-quality, value-added products.

A bright future ahead for tissue and hygiene

Tissue and hygiene can be expected to register further sales growth over the forecast period, with demand likely to expand to cover a wider range of categories. Favourable demographic factors including the country’s high birth rate, economic stability and urbanisation are set to underpin growing interest in a wider range of tissue and hygiene products.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Tissue and Hygiene in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Azerbaijan?
What are the major brands in Azerbaijan?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising incomes, focus on higher quality underpin strong growth and development

Major global players lead sales as local companies develop strongly

A bright future ahead for tissue and hygiene

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Slower sales dynamics a sign of a maturing category

Tampons remains the most dynamic sanitary protection category

Procter & Gamble and Mazarina battle it out for supremacy in sanitary protection

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 18 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Low per capita consumption raises the prospect of strong growth

Standard nappies/diapers remains the largest category of nappies/diapers/pants

Local and international players via for the leadership in nappies/diapers/pants

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Lingering taboos about adult incontinence continue to place limits on growth

Moderate/heavy adult incontinence remains dominant

International players and imported products completely dominate sales

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 30 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Wipes in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Overall sales of wipes remain dominated by personal care wipes

More specific types of wipes and ground as consumers seek to specialise

A wide variety of products available in wipes as international brands dominate sales

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 36 Retail Sales of Wipes by Category: Value 2014-2019
Table 37 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 39 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 40 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue remains in a developmental phase, continues to record strong growth

Local and Turkish manufacturers with regional scope remain the category leaders

Traditional grocery retailers continues to dominate distribution

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

CATEGORY DATA

Table 42 Retail Sales of Tissue by Category: Value 2014-2019
Table 43 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 45 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 46 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Away-from-home tissue and hygiene benefits from more intense economic activity

AFH adult incontinence continues to develop at a moderate pace

Toilet paper, paper towels and napkins among the most demanded AFH products

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tissue and Hygiene in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising incomes, focus on higher quality underpin strong growth and development

Major global players lead sales as local companies develop strongly

A bright future ahead for tissue and hygiene

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising incomes, focus on higher quality underpin strong growth and development

Major global players lead sales as local companies develop strongly

A bright future ahead for tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Slower sales dynamics a sign of a maturing category

Tampons remains the most dynamic sanitary protection category

Procter & Gamble and Mazarina battle it out for supremacy in sanitary protection

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Low per capita consumption raises the prospect of strong growth

Standard nappies/diapers remains the largest category of nappies/diapers/pants

Local and international players via for the leadership in nappies/diapers/pants

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Lingering taboos about adult incontinence continue to place limits on growth

Moderate/heavy adult incontinence remains dominant

International players and imported products completely dominate sales

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Wipes in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Overall sales of wipes remain dominated by personal care wipes

More specific types of wipes and ground as consumers seek to specialise

A wide variety of products available in wipes as international brands dominate sales

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Retail Tissue in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue remains in a developmental phase, continues to record strong growth

Local and Turkish manufacturers with regional scope remain the category leaders

Traditional grocery retailers continues to dominate distribution