Tissue and Hygiene in Azerbaijan

March 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Azerbaijan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Azerbaijan?
  • Which are the leading brands in Tissue and Hygiene in Azerbaijan?
  • How are products distributed in Tissue and Hygiene in Azerbaijan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Tissue and Hygiene in Azerbaijan

Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Azerbaijan

KEY DATA FINDINGS

Recovery continues in away-from-home tissue in 2022
Reduced funding for public health programmes
Domestic tourism supports value sales
Hospitality best way to increase scope of away-from-home products
Significant potential for growth within away-from home adult incontinence
Sustainability concerns dampen volume sales
Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027

Retail Adult Incontinence in Azerbaijan

KEY DATA FINDINGS

Inflation dampens volume sales.
Turkish brands gain further value share
Consumer habits and sensitivity favours heavy/moderate incontinence pads
Rosy outlook over forecast period
Trading down behaviour possible
Players look for ways to minimise potential purchasing embarrassment
Table 24 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 25 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 27 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 28 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 29 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027

Nappies/Diapers/Pants in Azerbaijan

KEY DATA FINDINGS

Healthy volume growth in spite of high inflation
Turkish brands gain value share
Disposable pants sees highest value growth
Healthy constant value growth over forecast period
Standard nappies/diapers continue to dominate
Sustainability a growing concern over forecast period
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027

Sanitary Protection in Azerbaijan

KEY DATA FINDINGS

Healthy volume growth in spite of high inflation
Competition landscape sees little shift
Tampons see sluggish growth
Moderate growth anticipated
Consumers increasingly consider the environment
Status quo remains over the forecast period
Table 36 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 39 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 40 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 41 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027

Wipes in Azerbaijan

KEY DATA FINDINGS

Inflation dampens volume sales
A wide variety of products available in wipes as international brands dominate
General purpose wipes registers highest current value growth
Moderate constant value growth over forecast period
Local players gain further foothold
Sustainability comes to the fore again over the forecast period
Table 42 Retail Sales of Wipes by Category: Value 2017-2022
Table 43 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 45 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 46 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027

Retail Tissue in Azerbaijan

KEY DATA FINDINGS

Healthy volume growth in spite of high inflation
Local players continue to lead
Toilet paper dominates sales
Very rosy outlook over forecast period
Toilet paper drives growth over forecast period
Sustainability concerns may dampen volume growth
Table 48 Retail Sales of Tissue by Category: Value 2017-2022
Table 49 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 51 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 52 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Tissue and Hygiene

      • AFH Adult Incontinence
      • AFH Boxed Facial Tissues
        • AFH Napkins
        • AFH Tablecloths
      • AFH Paper Towels
      • AFH Toilet Paper
      • AFH Wipers
        • Light Adult Incontinence
        • Moderate/Heavy Adult Incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels with Wings
            • Standard Towels without Wings
            • Slim/Thin/Ultra-Thin Towels with Wings
            • Slim/Thin/Ultra-Thin Towels without Wings
        • Sanitary Protection Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • Starter Kits/Sweepers/Sticks (Excluding Wipes)
          • Wipes (Excluding Starter Kits/Sweepers/Sticks)
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
      • Paper Towels
        • Napkins
        • Tablecloths
        • Boxed Facial Tissues
        • Pocket Handkerchiefs
      • Toilet Paper
  • Rx/Reimbursement adult incontinence
        • AFH Adult Incontinence
          • Retail Light Adult Incontinence
          • Retail Moderate/Heavy Adult Incontinence
        • Rx/Reimbursement adult incontinence
        • Disposable Pants
          • Junior Nappies/Diapers
          • New Born Nappies/Diapers
          • Standard Nappies/Diapers
        • Pantyliners
        • Tampons
            • Standard Towels With Wings
            • Standard Towels Without Wings
            • Slim/Thin/Ultra-Thin Towels With Wings
            • Slim/Thin/Ultra-Thin Towels Without Wings
        • Sanitary Protection Including Intimate Wipes
            • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
            • Wipes and Refills (Dry Electro-Static)
              • Cleaning Solution
              • Refill Wipes/Pads
            • Starter Kits/Trigger Device
            • All Purpose Cleaning Wipes
            • Furniture Polish Wipes
            • Toilet Care Wipes
            • Window/Glass Wipes
            • Other Impregnated Wipes
          • General Purpose Wipes
          • Intimate Wipes
          • Baby Wipes
            • Facial Cleansing Wipes
            • Deodorant Wipes
          • Moist Toilet Wipes
          • AFH Napkins
          • Retail Napkins
          • AFH Tablecloths
          • Retail Tablecloths
          • AFH Boxed Facial Tissues
          • Retail Boxed Facial Tissues
        • Pocket Handkerchiefs
        • AFH Paper Towels
        • Retail Paper Towels
        • AFH Toilet Paper
        • Retail Toilet Paper
      • AFH Wipers

Tissue and Hygiene

This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.

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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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