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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Azerbaijan

Mar 2021

US$2,650

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Executive Summary

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COVID-19 impact on tissue and hygiene

2020 was a particularly difficult year in Azerbaijan. The country had to contend with COVID-19 and the decline in the economy and this was further exacerbated by low oil prices in the oil-rich country, as of result of weak global demand.

COVID-19 country impact

On 24 March 2020, the country went into quarantine, before closing its borders and going into complete lockdown on 5 April. Borders had previously been closed in part, with cross-border movement with Turkey stopping on 15 March and three days later with Russia.

Company response

With companies and retailers focused on maintaining products on shelves, there was virtually no new product development in 2020.

Retailing shift

As happened globally, there was an increase in e-commerce transactions in 2020, as consumers turned to online channels in order to avoid exposure to COVID-19. However, while there was significant growth in 2020, e-commerce value sales are still very low.

What next for tissue and hygiene?

Retail tissue and hygiene is expected to register healthy value growth over the forecast period, with demand likely to expand to cover a wider range of products. Away-from-home tissue and hygiene is expected to take a while to recover from the fallout of COVID-19, but will register healthy value growth later in the forecast period.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Tissue and Hygiene in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Azerbaijan?
What are the major brands in Azerbaijan?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Tampons registers value decline, due to more time spent at home

Mazarina and Procter & Gamble battle it out for supremacy in sanitary protection

Slower sales dynamics a sign of a maturing product area

RECOVERY AND OPPORTUNITIES

Steady growth over forecast period

Tampons remains the most dynamic sanitary protection product

Towels still largest product area

CATEGORY DATA

Table 18 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Stockpiling early in lockdown

Local and international players via for the leadership in nappies/diapers/pants

Low per capita consumption raises the prospect of strong growth

RECOVERY AND OPPORTUNITIES

Steady growth over forecast period

Standard nappies/diapers remains the largest product area in nappies/diapers/pants

Standard nappies/diapers will withstand economic uncertainty

CATEGORY DATA

Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Focus on elderly care due to COVID-19 increases volume sales

International players and imported products completely dominate sales

Moderate/heavy adult incontinence remains dominant

RECOVERY AND OPPORTUNITIES

Increased awareness of products drives value sales

Lingering taboos about adult incontinence continue to place limits on growth

Proportion of elderly population grows, driving value sales

CATEGORY DATA

Table 30 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

General purpose wipes used to clean surfaces doe to COVID-19

A wide variety of products available in wipes as international brands dominate sales

Overall sales of wipes remain dominated by personal care wipes

RECOVERY AND OPPORTUNITIES

General purpose wipes register healthy value growth

More specific types of wipes gain ground as consumers seek to specialise

Baby wipes continue to drive value growth

CATEGORY DATA

Table 36 Retail Sales of Wipes by Category: Value 2015-2020
Table 37 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 39 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 40 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Stockpiling to toilet paper leads to healthy value sales

Local and Turkish manufacturers dominate

Retail tissue remains in a developmental phase, continues to record strong growth

RECOVERY AND OPPORTUNITIES

Healthy value growth over forecast period

Traditional grocery retailers continues to dominate distribution

Increased use of retail tissue in 2020 will have positive influence over forecast period

CATEGORY DATA

Table 42 Retail Sales of Tissue by Category: Value 2015-2020
Table 43 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 45 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 46 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Away-from-home tissue suffers huge hit as foodservice closed for parts of 2020

No stand-out player in away-from-home tissue and hygiene

AFH adult incontinence continues to develop at a moderate pace

RECOVERY AND OPPORTUNITIES

Once COVID-19 under control, product area will return to growth

Toilet paper, paper towels and napkins among the most demanded AFH products

Future is uncertain

CATEGORY DATA

Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020
Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tissue and Hygiene in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Tampons registers value decline, due to more time spent at home

Mazarina and Procter & Gamble battle it out for supremacy in sanitary protection

Slower sales dynamics a sign of a maturing product area

RECOVERY AND OPPORTUNITIES

Steady growth over forecast period

Tampons remains the most dynamic sanitary protection product

Towels still largest product area

CATEGORY DATA

Nappies/Diapers/Pants in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Stockpiling early in lockdown

Local and international players via for the leadership in nappies/diapers/pants

Low per capita consumption raises the prospect of strong growth

RECOVERY AND OPPORTUNITIES

Steady growth over forecast period

Standard nappies/diapers remains the largest product area in nappies/diapers/pants

Standard nappies/diapers will withstand economic uncertainty

CATEGORY DATA

Retail Adult Incontinence in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Focus on elderly care due to COVID-19 increases volume sales

International players and imported products completely dominate sales

Moderate/heavy adult incontinence remains dominant

RECOVERY AND OPPORTUNITIES

Increased awareness of products drives value sales

Lingering taboos about adult incontinence continue to place limits on growth

Proportion of elderly population grows, driving value sales

CATEGORY DATA

Wipes in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

General purpose wipes used to clean surfaces doe to COVID-19

A wide variety of products available in wipes as international brands dominate sales

Overall sales of wipes remain dominated by personal care wipes

RECOVERY AND OPPORTUNITIES

General purpose wipes register healthy value growth

More specific types of wipes gain ground as consumers seek to specialise

Baby wipes continue to drive value growth

CATEGORY DATA

Retail Tissue in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Stockpiling to toilet paper leads to healthy value sales

Local and Turkish manufacturers dominate

Retail tissue remains in a developmental phase, continues to record strong growth