Tissue and Hygiene in Indonesia
Tissue and hygiene in 2022: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Indonesia
Improved performance in 2022, thanks to revival of pre-pandemic lifestyles
AFH toilet paper continues to dominate sales, thanks to its affordability
Dynamic performance for AFH adult continence, thanks to rapidly ageing population
Improving economic conditions will support further growth
Rising raw material costs will present an ongoing challenge to manufacturers
Toilet paper and incontinence products will continue to expand
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
Retail Adult Incontinence in Indonesia
Ageing population continues to be significant driver of growth
Educational initiatives and wider product availability boost demand
Little new product development, but marketing efforts continue apace in a bid to broaden appeal
Dynamic growth expected, thanks to an ageing and more educated population
Higher unit prices expected, thanks to premiumisation trends
Moderate/heavy adult incontinence will continue to lead sales
Table 26 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
Nappies/Diapers/Pants in Indonesia
Sales gain momentum in 2022, as urban consumers demand greater convenience
Disposable pants dominate sales
Leading players focus on added-value products with skin care properties
Accelerated growth expected, fuelled by economic recovery and growing demand for convenience amongst busy, urban consumers
Shift towards value-added, premium products
Nappy giants are expected to address environmental impact of disposables
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
Sanitary Protection in Indonesia
Growth of urban middle class fuels growth for sanitary products
Leading players focus on value-added products, with focus on odour control, coolness and eco-friendly options
Slim, thin and ultra-thin towels see greatest uplift in demand, with pants format gaining traction
Healthy growth expected, supported by rising penetration in rural areas and a growing sophistication of demand in urban centres
Slim, thin and ultra-thin towels with wings will lead growth, with a focus on value-added benefits
Sustainability becomes a priority amid waste concerns
Table 38 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 39 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 41 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
Wipes in Indonesia
Baby wipes remain the key driver of growth in 2022, thanks to their accessible prices and convenience benefits
Higher levels of hygiene awareness, in the aftermath of the pandemic, boost demand for products with antibacterial claims
Increasing segmentation within baby wipes
Accelerated growth for wipes during the forecast period
Convenience will continue to be a key driver of growth
Baby wipes will benefit from added-value properties
Table 44 Retail Sales of Wipes by Category: Value 2017-2022
Table 45 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 47 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 48 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 49 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
Retail Tissue in Indonesia
Steady growth, despite producers’ ongoing challenges
Graha Kerindo Utama retains its lead, having focused on the multifunctional benefits of its products
Eco-friendly products make headway, while halal certification remains important
Further growth potential for retail tissue, thanks to relatively low per-capita consumption
Paper towels will lead growth, thanks to a growing consumer awareness of their multifunctional properties
Higher rates of usage will lead consumers to become less brand sensitive
Table 50 Retail Sales of Tissue by Category: Value 2017-2022
Table 51 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 53 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 54 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 55 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027