Though consumption per capita is considerably lower compared to what it is in other countries in Asia Pacific, awareness about hygiene continuously increases in Indonesia along with better economic conditions. Retail tissue consumption per capita in Indonesia grew substantially over the 2013-2018 review period.
Consumers are wiser and more selective when choosing products. In addition, awareness of environmental protection is increasing along with aggressive marketing campaigns from manufacturers.
In the retail tissue category, Asia Pulp and Paper Co. is a giant corporation that successfully dominates tissue products through the combined value share of two brands: Paseo (distributed by NBO Pindo Deli Pulp & Paper Mills) and Nice (The Univenus Co).
For urban consumers, modern retailers are the places to shop for household necessities, including tissue and hygiene products. Modern retailers offer consumers a more convenient shopping experience.
Indonesia is a huge market, considering the size of population – as it is the third largest population in the Asia Pacific region, after China and India. Moreover, Indonesia’s economic growth remains strong under the current regime.
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This industry report originates from Passport, our Tissue and Hygiene market research database.