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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Indonesia

43 pages, Mar 2018

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Significant potential for growth due to low per capita consumption

Tissue per capita consumption is lower compared to neighbouring countries such as Singapore and Malaysia. Tissue consumption is high only in large cities such as Jakarta, Bandung, Surabaya, Medan and Bali where income per capita is above average.

New APP plant boosts national tissue production; eco-friendly and AFH tissue growing

A new APP plant, OKI Mill, starts production in 2018. Located in Ogan Komerang Ilir, South Sumatra, OKI Mill is the largest pulp and paper mill in Indonesia, built to expand production capacity to fulfil demand and to strengthen Indonesia’s contribution to global trade.

Competition intensifies among international and local companies in hygiene, while local players have full control over tissue

In 2017, competition in hygiene intensified among international and local players. International players are the more dominant, especially Japan manufacturers, due to technological advances.

Modern stores vs internet retailing

Companies need to know how to distribute their products effectively and efficiently. Supermarkets and convenient stores are still the most preferred locations to shop for tissue and hygiene products among Indonesian consumers.

Future of Indonesian tissue and hygiene industry

Indonesia is a developing country and offers considerable potential for tissue and hygiene in the future. The middle-class population in Indonesia is growing rapidly as income per capita is steadily increasing.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Tissue and Hygiene in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Indonesia?
What are the major brands in Indonesia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Indonesia

EXECUTIVE SUMMARY

Significant potential for growth due to low per capita consumption

New APP plant boosts national tissue production; eco-friendly and AFH tissue growing

Competition intensifies among international and local companies in hygiene, while local players have full control over tissue

Modern stores vs internet retailing

Future of Indonesian tissue and hygiene industry

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Indonesia

HEADLINES

PROSPECTS

Eco-friendly tissue paper for hotels in Indonesia

Toilet paper and napkins in AFH threatened by substitute products

Hospitals and nursing homes are channels for AFH hygiene

COMPETITIVE LANDSCAPE

PT Suparma Tbk strengthen its position as leader of AFH tissue

Livi is APP’s tissue brand in AFH

Wet wipes for upmarket restaurants

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Indonesia

HEADLINES

PROSPECTS

Usage rate will increase in line with hygiene awareness

Pants are more acceptable to Indonesia parents, standard size is best seller

Producers focus on expansion of premium nappies/diapers

COMPETITIVE LANDSCAPE

Mamy Poko by Uni Charm strengthens leading position in nappies/diapers/pants

Indonesia is fertile ground for nappies/diapers with many new entrants

Several brands discontinued, existing players consolidate their positions

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Indonesia

HEADLINES

PROSPECTS

Large elderly population, but perception continues that nappies/diapers only for babies

Scarcity of light adult incontinence products

Important attributes considered by consumers when buying adult nappies/diapers

COMPETITIVE LANDSCAPE

Local players enter adult nappies/diapers, Lifree’s share declines in 2017

Hypermarkets popular for buying adult incontinence products

Supermarkets home to local brands and newcomers

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Indonesia

HEADLINES

PROSPECTS

Toilet paper is more acceptable to Indonesians

Tissue packaging matters in eastern Indonesia

Indonesians prefer tissue with “Halal” label or certification

COMPETITIVE LANDSCAPE

Graha Kerindo Utama leads in NBO terms but APP is biggest tissue producer

PT Suparma Tbk and PT Sun Paper (Sopanusa Group) compete in middle segment

Race to produce eco-friendly products

CATEGORY DATA

Table 38 Retail Sales of Tissue by Category: Value 2012-2017
Table 39 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 41 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 42 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in Indonesia

HEADLINES

PROSPECTS

No subsidy or tax deduction for adult incontinence products in Indonesia

No insurance covers adult incontinence products

Healthy Indonesia Card (KIS) does not cover adult incontinence

Sanitary Protection in Indonesia

HEADLINES

PROSPECTS

Expanding through below-the-line promotion

Standard towels without wings remain favourites

Limited demand for pantyliners

COMPETITIVE LANDSCAPE

Charm by Uni Charm dominates on all store shelves

Japanese manufacturers dominate sanitary protection in Indonesia

Innovative product design trumps price

CATEGORY DATA

Table 44 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 45 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 46 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 47 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 48 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 49 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 50 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Indonesia

HEADLINES

PROSPECTS

Packaging and safety labels are key considerations when buying wipes

Baby wipes has potential; players focus on developing non-alcohol wipes

General purpose wipes stagnate due to threat from hand sanitisers

COMPETITIVE LANDSCAPE

Megasari Makmur strengthens position as leader

Private label gains ground in both retail and AFH

Brands are typically associated with baby products

CATEGORY DATA

Table 51 Retail Sales of Wipes by Category: Value 2012-2017
Table 52 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 54 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 55 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 56 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

Significant potential for growth due to low per capita consumption

New APP plant boosts national tissue production; eco-friendly and AFH tissue growing

Competition intensifies among international and local companies in hygiene, while local players have full control over tissue

Modern stores vs internet retailing

Future of Indonesian tissue and hygiene industry

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Indonesia

EXECUTIVE SUMMARY

Significant potential for growth due to low per capita consumption

New APP plant boosts national tissue production; eco-friendly and AFH tissue growing

Competition intensifies among international and local companies in hygiene, while local players have full control over tissue

Modern stores vs internet retailing

Future of Indonesian tissue and hygiene industry

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Indonesia

HEADLINES

PROSPECTS

Eco-friendly tissue paper for hotels in Indonesia

Toilet paper and napkins in AFH threatened by substitute products

Hospitals and nursing homes are channels for AFH hygiene

COMPETITIVE LANDSCAPE

PT Suparma Tbk strengthen its position as leader of AFH tissue

Livi is APP’s tissue brand in AFH

Wet wipes for upmarket restaurants

CATEGORY DATA

Nappies/Diapers/Pants in Indonesia

HEADLINES

PROSPECTS

Usage rate will increase in line with hygiene awareness

Pants are more acceptable to Indonesia parents, standard size is best seller

Producers focus on expansion of premium nappies/diapers

COMPETITIVE LANDSCAPE

Mamy Poko by Uni Charm strengthens leading position in nappies/diapers/pants

Indonesia is fertile ground for nappies/diapers with many new entrants

Several brands discontinued, existing players consolidate their positions

CATEGORY DATA

Retail Adult Incontinence in Indonesia

HEADLINES

PROSPECTS

Large elderly population, but perception continues that nappies/diapers only for babies

Scarcity of light adult incontinence products

Important attributes considered by consumers when buying adult nappies/diapers

COMPETITIVE LANDSCAPE

Local players enter adult nappies/diapers, Lifree’s share declines in 2017

Hypermarkets popular for buying adult incontinence products

Supermarkets home to local brands and newcomers

CATEGORY DATA

Retail Tissue in Indonesia

HEADLINES

PROSPECTS

Toilet paper is more acceptable to Indonesians

Tissue packaging matters in eastern Indonesia

Indonesians prefer tissue with “Halal” label or certification

COMPETITIVE LANDSCAPE

Graha Kerindo Utama leads in NBO terms but APP is biggest tissue producer

PT Suparma Tbk and PT Sun Paper (Sopanusa Group) compete in middle segment

Race to produce eco-friendly products

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Indonesia

HEADLINES

PROSPECTS

No subsidy or tax deduction for adult incontinence products in Indonesia

No insurance covers adult incontinence products

Healthy Indonesia Card (KIS) does not cover adult incontinence

Sanitary Protection in Indonesia

HEADLINES

PROSPECTS