Tissue and Hygiene in Indonesia

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Indonesia?
  • Which are the leading brands in Tissue and Hygiene in Indonesia?
  • How are products distributed in Tissue and Hygiene in Indonesia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Indonesia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025 Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020 Table 2 Infant Population 2015-2020 Table 3 Female Population by Age 2015-2020 Table 4 Total Population by Age 2015-2020 Table 5 Households 2015-2020 Table 6 Forecast Infant Population 2020-2025 Table 7 Forecast Female Population by Age 2020-2025 Table 8 Forecast Total Population by Age 2020-2025 Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Retail current value growth slows as consumers spend more time at home during the COVID-19 crisis
Standard towels continue to dominate the category although slim/thin/ultra-thin towels are on the rise
Religious and cultural sensitivity remains a key to success in Indonesia

RECOVERY AND OPPORTUNITIES

Sanitary protection is on the rise as the COVID-19 crisis comes to an end
Unit prices set to rise as consumers upgrade to better quality products
Top three players continue to dominate the competitive landscape

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Retail current value growth slows as consumers cut spending in the fact of economic uncertainty
Affluent consumers continue to prefer more comfortable disposable products
Disposable pants on the rise as consumers favour convenience

RECOVERY AND OPPORTUNITIES

Rapid recovery ahead for nappies/diapers/pants as consumers return to normal shopping patterns
The future is bright for disposable pants as manufacturers continue to launch new products
Leading players ramp up marketing activities to create brand awareness

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020 Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Retail adult incontinence records double-digit growth despite the upheaval of COVID-19
Players battle the social stigma around adult incontinence as products become more widely available
Leading players continue to invest in product development and marketing

RECOVERY AND OPPORTUNITIES

Strong growth ahead as the category continues to expand in Indonesia
A rise in disposable incomes will support demand for convenience
Moderate/heavy adult incontinence will continue to lead the category

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020 Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020 Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020 Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025 Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Personal wipes remains the only significant presence in wipes
Indonesian parents splash out on baby wipes as premiumisation adds value to baby wipes
2020 sees new entrants from other categories

RECOVERY AND OPPORTUNITIES

Growth set to dip following its COVID-19 peak
Urban living and hectic schedules to increase demand for wipes
New entrants look set to shake up the competitive landscape

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2015-2020 Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020 Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020 Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025 Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Value growth slows in 2020 as consumers fall on hard times financially
Wateru enters Indonesia with eco-friendly bamboo retail tissue products
Graha Kerindo Utama PT retains leadership amidst COVID-19 upheaval

RECOVERY AND OPPORTUNITIES

The future looks bright for retail tissue as the category continues to grow
Economic recovery will speed growth in the coming years
Unit price rises ahead as raw materials become more expensive

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2015-2020 Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Category records declining sales but changing health and hygiene requirements drive growth of away-from-home hygiene during the COVID-19 crisis
Players adapt to COVID-19 conditions as away-from-home consumption plummets
AFH toilet paper continues to dominate the category as healthcare expansion spurs growth in AFH adult incontinence

RECOVERY AND OPPORTUNITIES

Things can only get better in away-from-home tissue as life returns to normal
AFH adult incontinence will continue to lead growth as the population continues to age
Away-from-home tissue and hygiene posts better prospects for growth than its retail counterparts

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 51 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020 Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019 Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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