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Learn moreJun 2020
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The initial response to the COVID-19 pandemic in Indonesia in 2020 has revealed stockpiling of certain tissue and hygiene products in anticipation of a lockdown and the need to self-isolate. This is set to impact some categories more than others with many retail tissue and hygiene products deemed essential.
As of 10 May 2020, Indonesia has seen around 970 deaths due to COVID-19 and 14,000 cases. Schools closed from 15 March across Indonesia, while non-essential businesses could only employ staff working from home from 23 March.
Demographic changes in Indonesia continued to have a notable influence over the performance of several tissue and hygiene categories in 2019; an ageing population combined with increasing education in the form of seminars and strong marketing by players helped to drive the impressive performance recorded by retail adult incontinence at the end of the review period, as social stigma and taboos traditionally associated with this issue are starting to be broken down in the country but the category has much potential for further growth. On the other hand, declining birth rates in Indonesia are influencing demand for nappies/diapers/pants, a category which is dominated by disposable pants; this product type is used fairly early on in babies’ lives by local parents, and has continued to compete strongly with junior nappies/diapers in particular.
The competitive landscape of retail hygiene, the largest category within overall tissue and hygiene in Indonesia, remained fairly consolidated in 2019. It was led by Japanese player Uni Charm which offers a wide range of popular brands including Mamy Poko under nappies/diapers/pants and baby wipes, Charm under sanitary protection and Lifree under retail adult incontinence.
Tissue and hygiene in Indonesia is predicted to record a strong performance over the forecast period. Longer-term effects of the COVID-19 pandemic are not expected for many of the categories as normalisation of purchasing behaviour is predicted from 2021 although a general increasing awareness of the need to adhere to stricter hygiene routines will influence demand for wipes, while demand for facial tissues, as local consumers venture outside of the home environment, will benefit from caution over the spreading of germs as they will want to contain these while coughing or sneezing by carrying pocket handkerchiefs on their person, leading to stronger demand for the latter compared to the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:
The Tissue and Hygiene in Indonesia market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.