Tissue and Hygiene in Uruguay

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Uruguay report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Uruguay?
  • Which are the leading brands in Tissue and Hygiene in Uruguay?
  • How are products distributed in Tissue and Hygiene in Uruguay?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Uruguay

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2015-2020 Table 2 Infant Population 2015-2020 Table 3 Female Population by Age 2015-2020 Table 4 Total Population by Age 2015-2020 Table 5 Households 2015-2020 Table 6 Forecast Infant Population 2020-2025 Table 7 Forecast Female Population by Age 2020-2025 Table 8 Forecast Total Population by Age 2020-2025 Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Standard towels leads sanitary protection as consumers trade down during lockdown
Sanitary protection benefits from the social stigma of adult incontinence
Multinationals continue to lead sanitary protection

RECOVERY AND OPPORTUNITIES

Sanitary protection stimulated by hygiene trend in the wake of COVID-19
Sustainability to become a key theme whilst price remains an important factor
Brands to employ diverse communication strategies to reach different target audiences

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Stockpiling leads to a surge in demand whilst the category remains negatively affected by macroeconomic and demographic factors
Consumers continue to favour premium products despite economic downturn
Concentrated category dominated by multinationals

RECOVERY AND OPPORTUNITIES

Falling birth rates hinder growth in nappies/diapers/pants whilst hygiene trend supports sales
Economic crisis could stimulate the rise of pañaleras as consumers look for alternative income streams
Potential for growth of reusable nappies/diapers as the sustainability trend gains ground in Uruguay

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020 Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020 Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Moderate/heavy adult incontinence is resilient to COVID-19, but light adult incontinence suffers during home seclusion
Taboos continue to decline but not enough to boost the category
Multinational Empresas CMPC and Kimberly Clark continue to control the category

RECOVERY AND OPPORTUNITIES

An ageing population, rising hygiene awareness, and the decline of taboos will drive the category
Women will continue to be the main consumer base for retail adult incontinence
Lack of Rx/reimbursement schemes supports demand for moderate/heavy adult incontinence products

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2015-2020 Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020 Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020 Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025 Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Wipes in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Category boosted by COVID-19 hygiene concerns, but penetration remains low
Falling birth rates restrict growth in baby wipes
Baby wipes brands continue to dominate wipes

RECOVERY AND OPPORTUNITIES

Wipes face mounting competition from alcohol gel and cotton
Facial cleansing wipes to bounce back as consumers resume their social lives
COVID-19 drives new opportunities for growth in wipes

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2015-2020 Table 38 Retail Sales of Wipes by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Retail Wipes: % Value 2016-2020 Table 40 LBN Brand Shares of Retail Wipes: % Value 2017-2020 Table 41 Forecast Retail Sales of Wipes by Category: Value 2020-2025 Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Demand for retail tissue surges as consumers spend more time at home during the COVID-19 pandemic
Well-developed category benefits from strong penetration led by toilet paper and paper towels
No competition for IPUSA as Kimberly-Clark suffers from production plant closures

RECOVERY AND OPPORTUNITIES

The future is bright for retail tissue as the category is set to grow following a period of normalisation
Retail tissue set to feel the effects of the sustainability trend in the coming years
E-commerce is on the rise

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2015-2020 Table 44 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 46 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 47 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Away-from-home tissue and hygiene is hit hard by the COVID-19 pandemic as consumption shifts to retail
Demand from health institutions and food processing companies remains strong
IPUSA dominates Away-from-home tissue

RECOVERY AND OPPORTUNITIES

Demand for away-from-home tissue and hygiene will depend upon the epidemiological situation
Travel restrictions will continue to hamper recovery
Despite economic recession, hygiene will become a more important factor than price

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020 Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2020 Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
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This report originates from Passport, our Tissue and Hygiene research and analysis database.

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