Yoghurt and sour milk products is predicted to continue witnessing healthy growth in Algeria over the forecast period. As traditional products are reaching maturity, growth is expected to be driven by other more dynamic and innovative areas of dairy such as pro- and pre-biotic yoghurt, enriched and fortified yoghurt, drinking yoghurt in other pack sizes, and unusual flavours for spoonable flavoured yoghurt.
Yoghurt and sour milk products is expected to register slower value and volume growth over the forecast period in comparison with the review period. Ongoing economic uncertainty is set to continue impacting household incomes and the cost of imported materials, with unemployment also set to rise.
Drinking yoghurt is expected to remain the most dynamic category over the forecast period with these products offering consumers both health benefits and convenience. Several yoghurt producers also introduced pourable plastic bottles towards the end of the review period, which are easy to store in small fridges.
Laiterie Soummam remained the clear leader in yoghurt and sour milk products in 2019. This can be attributed to the ongoing popularity of its brands, with the company using more raw milk than powder milk in its products.
Danone Djurdjura, which was ranked second behind Soummam earlier in the review period, had dropped to fourth place by the end of the review period. Danone cannot compete with Soummam in terms of either production capacity or distribution.
Hodna Lait witnessed the largest increase in value share in 2019 with it offering popular brands both in yoghurt and in sour milk products. The company focused on promoting the health benefits of its products at the end of the review period, with it using a range of media, including social media, to put its message across.
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Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Algeria with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.