Yoghurt and Sour Milk Products in Algeria

PROSPECTS

Sales of yoghurt expected to be driven by new flavours and innovations

Yoghurt and sour milk products is predicted to continue witnessing healthy growth in Algeria over the forecast period. As traditional products are reaching maturity, growth is expected to be driven by other more dynamic and innovative areas of dairy such as pro- and pre-biotic yoghurt, enriched and fortified yoghurt, drinking yoghurt in other pack sizes, and unusual flavours for spoonable flavoured yoghurt.

Economic uncertainty a threat to growth, with consumers likely to trade down

Yoghurt and sour milk products is expected to register slower value and volume growth over the forecast period in comparison with the review period. Ongoing economic uncertainty is set to continue impacting household incomes and the cost of imported materials, with unemployment also set to rise.

Drinking yoghurt remains an area with strong potential thanks to healthy image

Drinking yoghurt is expected to remain the most dynamic category over the forecast period with these products offering consumers both health benefits and convenience. Several yoghurt producers also introduced pourable plastic bottles towards the end of the review period, which are easy to store in small fridges.

COMPETITIVE LANDSCAPE

Laiterie Soummam looks for expansion as it invests in new dairy farm

Laiterie Soummam remained the clear leader in yoghurt and sour milk products in 2019. This can be attributed to the ongoing popularity of its brands, with the company using more raw milk than powder milk in its products.

Danone sees slight recovery after suffering due to shift in production processes

Danone Djurdjura, which was ranked second behind Soummam earlier in the review period, had dropped to fourth place by the end of the review period. Danone cannot compete with Soummam in terms of either production capacity or distribution.

Hodna sees strong growth thanks to marketing investment and new product launches

Hodna Lait witnessed the largest increase in value share in 2019 with it offering popular brands both in yoghurt and in sour milk products. The company focused on promoting the health benefits of its products at the end of the review period, with it using a range of media, including social media, to put its message across.

Files are delivered directly into your account within a few minutes of purchase.