Yoghurt and Sour Milk Products in Algeria

PROSPECTS

Innovative products to drive further growth in yoghurt and sour milk products

Yoghurt and sour milk products is predicted to continue to enjoy healthy growth over the forecast period. As traditional products are reaching maturity, category growth is likely to be driven by more innovative offerings such as probiotic yoghurt, enriched and fortified yoghurt, drinking yoghurt in new pack sizes and more unusual flavours of spoonable yoghurt.

Growth expected to slow over the forecast period

Yoghurt and sour milk products is expected to register slower value and volume growth over the forecast period in comparison with the review period. Ongoing economic hardship, driven by falling oil prices, is set to continue to impact household incomes and the cost of imported materials.

Drinking yoghurt set to remain the fastest growing category

Drinking yoghurt is expected to record the strongest value growth at constant 2018 prices over the forecast period thanks to offering consumers both health benefits and convenience. Recently, many yoghurt products have been packaged in pourable plastic bottles, which are easy to store in small fridges.

COMPETITIVE LANDSCAPE

Laiterie Soummam remains the clear category leader

Laiterie Soummam remained the clear leader in yoghurt and sour milk products in 2018. This can be attributed to the ongoing popularity of its brands due to the fact that the company uses more raw milk than powder milk in its products.

Danone Djurdjura is losing ground but remains one of the big four

Danone Djurdjura, which ranked second behind Soummam earlier in the review period, has been losing share due to several factors. Indeed, Danone cannot compete with Soummam in terms of either production capacity or distribution.

The competitive landscape remains concentrated

In 2018, yoghurt and sour milk products generally remained concentrated, with sales largely in the hands of four manufacturers, namely Soummam, Hodna, Trefle and Danone. Domestic manufacturers and brands continued to lead sales as a result of restrictions on imports and the fact that imported brands carry higher unit prices and so are unaffordable for many Algerians.

Files are delivered directly into your account within a few minutes of purchase.