With a growing focus on health and wellness, the demand for both kefir (sour milk products) and probiotic yoghurts, known for their potential gut health benefits, is expected to rise in Turkey in the forecast period. To attract a wider consumer base, kefir and health-orientated yoghurts, namely probiotic and free from lactose yoghurts, manufacturers may diversify flavours and options, including the offer of low-fat and plant-based alternatives.
The cultural importance of fermented food types in Turkish cuisine is expected to help sustain the popularity of kefir and HW yoghurts. Nevertheless, successful marketing campaigns and consumer education initiatives would raise even higher awareness of the composition and benefits of yoghurt and sour milk products.
The economic situation and disposable income levels will play a role in consumers' choices, impacting spending on speciality items like kefir. The price competition in the category is expected to intensify with the growing share of private label products.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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