Functional products are expected to expand in plain and flavoured yoghurt in the forecast period following in the footsteps of products such as Pinar’s lactose-free yoghurt. Rising demand for healthier products is driving the development of functional yoghurts with Danone launching a lactose free probiotic yoghurt and Pinar following with its own probiotic yoghurt, both widely distributed in Turkey.
Whilst the plain yoghurt category is maturing, flavoured yoghurt, sour milk products and drinking yoghurt are seeing more dynamic volume growth as consumers replace unhealthy or less beneficial snacks and drinks with these yoghurt options. Healthy diets usually contain yoghurt products, and this is expected to fuel growth of the yoghurt category in the coming years.
Flavoured yoghurt is seeing a flurry of new product launches as the category develops in Turkey. New launches are expected to focus on new taste combinations that make the yoghurt taste like a dessert.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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