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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Kenya

21 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Local firms are expected to remain in the lead

Local manufacturers dominate yoghurt and sour milk products in Kenya. They can provide fresh products at extremely affordable prices, which can be attributed to their massive production plants across the country.

Billboard and television advertising dominate

Brands advertise their products from 16.00hrs, when children come home from school and watch children’s entertainment, and also from 19.

International partnerships to leverage innovative packaging design

In the review period, Brookside Dairy signed a rights agreement with the US-based animation company Walt Disney to use the Disney, Disney-Pixar and Marvel characters on fresh dairy products targeting children. Brands are becoming increasingly aware that factors such as age, gender and life stage play a big role in market segmentation.

COMPETITIVE LANDSCAPE

Factory upgrade by a local firm

New Kenya Cooperative Creameries (KCC brand) is revamping its factories across the country – a project which is estimated to cost KES1.0 billion.

New product developments in sour milk products

Sour milk or fermented milk is common in most communities in Kenya as a staple food, especially in rural areas, with sour milk, also known as mala, being used during numerous cultural events, such as weddings, dowry payments and traditional rites of passage, especially amongst the Kalenjin and Maasai. Brands are realising that millennials still want to consume sour milk products, but would prefer if there was flavouring or an improvement in the taste, to suit their changing needs and preferences.

Brands engage their target consumers through social media

Brands in the market are increasingly realising the importance of active engagement with their customers on social media. Therefore, brands are seeking to differentiate by using creative and innovative themes that appeal to their target markets and influence their purchasing decisions.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Kenya?
What are the major brands in Kenya?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Kenya - Category analysis

HEADLINES

PROSPECTS

Local firms are expected to remain in the lead

Billboard and television advertising dominate

International partnerships to leverage innovative packaging design

COMPETITIVE LANDSCAPE

Factory upgrade by a local firm

New product developments in sour milk products

Brands engage their target consumers through social media

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Kenya - Industry Overview

EXECUTIVE SUMMARY

Growth of packaged food remains healthy in 2018

Manufacturers seek to innovate to meet demands and rising consumer sophistication

Government supports local manufacturers with its Big Four agenda

Modern retailing continues to gain ground in 2018

Strong performance expected over the forecast period

FOODSERVICE

Sales to foodservice

International investors drive growth
Hot supermarket meals offer greater convenience
Middle class drives growth

Consumer foodservice

Product innovation to drive growth
Health-conscious consumers pose a challenge

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Local firms are expected to remain in the lead

Billboard and television advertising dominate

International partnerships to leverage innovative packaging design

COMPETITIVE LANDSCAPE

Factory upgrade by a local firm

New product developments in sour milk products

Brands engage their target consumers through social media

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Kenya - Category analysis

HEADLINES

PROSPECTS

Local firms are expected to remain in the lead

Billboard and television advertising dominate

International partnerships to leverage innovative packaging design

COMPETITIVE LANDSCAPE

Factory upgrade by a local firm

New product developments in sour milk products

Brands engage their target consumers through social media

CATEGORY DATA

Packaged Food in Kenya - Industry Overview

EXECUTIVE SUMMARY

Growth of packaged food remains healthy in 2018

Manufacturers seek to innovate to meet demands and rising consumer sophistication

Government supports local manufacturers with its Big Four agenda

Modern retailing continues to gain ground in 2018

Strong performance expected over the forecast period

FOODSERVICE

Sales to foodservice

Consumer foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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