Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Kenya

25 pages, Aug 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In 2017, new products were launched and existing products repackaged in appealing packaging, all aimed at growing category share. Heightened competition, with experiential marketing conducted in modern retail outlets, as well as outdoor advertising, all helped educate consumers about the new products as well as increase value and volume growth.

COMPETITIVE LANDSCAPE

Brookside Dairy Ltd led the category in 2017 with a value share of 34%, followed by Sameer Agriculture & Livestock Ltd with 17%. Eldoville Dairies Ltd and Razco Ltd were ranked third and fourth with a 12% and 10% share respectively.

PROSPECTS

In the forecast period, the anticipated positive economic performance and the wide product range from which consumers can select will promote the value and volume growth of this category over 2017-2022. Likewise, high competitor activity as well as product development will boost category growth over the forecast period.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Kenya?
What are the major brands in Kenya?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Kenya - Company Profiles

Brookside Dairy Ltd in Packaged Food (Kenya)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Brookside Dairy Ltd: Key Facts
Summary 2 Brookside Dairy Ltd: Competitive Position 2017

Packaged Food in Kenya - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to register strong retail value growth in 2017

Consumers seek affordability and convenience

Local companies lead packaged food

Supermarkets continues to lead distribution

Steady growth forecast for packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Distribution of Packaged Food by Format: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format and Category: % Value 2017
Table 14 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Yoghurt and Sour Milk Products in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Yoghurt and Sour Milk Products in Kenya - Company Profiles

Brookside Dairy Ltd in Packaged Food (Kenya)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Kenya - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to register strong retail value growth in 2017

Consumers seek affordability and convenience

Local companies lead packaged food

Supermarkets continues to lead distribution

Steady growth forecast for packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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