The forecast period is set to see a certain degree of uncertainty in terms of the constantly shifting demand factors that require a constant focus on innovation among category players. However, the core motivations for choosing specific products are expected to remain more or less the same.
Sour milk is a dairy product that has a longstanding tradition of consumption in Kenya, although sales of commercially prepared sound of products remain very low in comparison with yoghurt. This is mainly because much of the consumption of salmon products is accounted for by unpackaged artisanal products, which are usually made at home and consumed mainly by people living in rural areas, where this product is home-made in bulk.
The forecast period is expected to see sales of yoghurt and sour milk products remain under the domination of local manufacturers. This is largely due to the increasing availability of essential production inputs such as raw milk, especially after the government has taken action to secure a stronger and more reliable supply of raw milk after the severe drought that struck Kenya during late 2021 and early 2022 put huge pressure on the supply of raw milk, pushing prices up and leading to product shortages.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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