Executive Summary

Nov 2018
PROSPECTS
Focus on product narratives helps to reignite interest in older yoghurt brands

One of the most notable global trends in yoghurt in recent years has been the increasingly important role played by product narratives and origin stories when it comes to marketing new launches and reigniting enthusiasm for older brands. In the US, for example, Yoplait successfully paid homage to its French roots towards the end of the review period with the launch of Oui by Yoplait, an artisanal-type product packaged in a glass jar.

Protein-rich yoghurt remains an encouraging area for new product development

New launches from Murray Goulburn and Chobani helped to strengthen consumer interest in protein-rich yoghurt products over 2017-2018. Murray Goulburn introduced YoPRO under the Danone brand.

Packaging innovations aim to provide greater convenience to consumers

As more Australians started consuming yoghurt throughout the day rather than solely as a breakfast food, packaging was also a key area for innovation in this category towards the end of the review period. For example, in 2018 Chobani and Brownes Dairy both introduced yoghurt products in squeezable bottles similar to those used for condiments.

COMPETITIVE LANDSCAPE
Portion control trend leads yogurt companies to embrace smaller pack sizes

Portion control has become a more influential factor in new product development within yoghurt in recent years. According to trade sources, manufacturers are increasingly offering smaller packs in response to trends such as rising health awareness, shrinking household sizes and the growing demand for fresher and more affordable products.

Successful brand messaging strategy supports value share gain for Jalna

Jalna Dairy Foods continued to strengthen its foothold in yoghurt in 2018, with a healthy value share gain moving it up one place in the overall company rankings. The company’s strong performance towards the end of the review period was partly due to its success in securing more retail shelf space for yoghurt products sold under its eponymous brand.

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Yoghurt and Sour Milk Products in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Australia?
  • What are the major brands in Australia?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

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  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Yoghurt and Sour Milk Products in Australia - Category analysis

HEADLINES

PROSPECTS

Focus on product narratives helps to reignite interest in older yoghurt brands
Protein-rich yoghurt remains an encouraging area for new product development
Packaging innovations aim to provide greater convenience to consumers

COMPETITIVE LANDSCAPE

Portion control trend leads yogurt companies to embrace smaller pack sizes
Successful brand messaging strategy supports value share gain for Jalna

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Australia - Industry Overview

EXECUTIVE SUMMARY

Adventurous consumer palates drive innovation across packaged food
Product narrative key in driving consumer engagement in 2018
Private label continues to capture sales from branded products
Supermarkets continue to lead food distribution
Portion control and on-the-go solutions to drive growth

FOODSERVICE

Sales to Foodservice
Health and wellness drives growth
Consumer Foodservice
Desire for new experiences and health and wellness boost the consumer foodservice performance

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources