One of the most notable global trends in yoghurt in recent years has been the increasingly important role played by product narratives and origin stories when it comes to marketing new launches and reigniting enthusiasm for older brands. In the US, for example, Yoplait successfully paid homage to its French roots towards the end of the review period with the launch of Oui by Yoplait, an artisanal-type product packaged in a glass jar.
New launches from Murray Goulburn and Chobani helped to strengthen consumer interest in protein-rich yoghurt products over 2017-2018. Murray Goulburn introduced YoPRO under the Danone brand.
As more Australians started consuming yoghurt throughout the day rather than solely as a breakfast food, packaging was also a key area for innovation in this category towards the end of the review period. For example, in 2018 Chobani and Brownes Dairy both introduced yoghurt products in squeezable bottles similar to those used for condiments.
Portion control has become a more influential factor in new product development within yoghurt in recent years. According to trade sources, manufacturers are increasingly offering smaller packs in response to trends such as rising health awareness, shrinking household sizes and the growing demand for fresher and more affordable products.
Jalna Dairy Foods continued to strengthen its foothold in yoghurt in 2018, with a healthy value share gain moving it up one place in the overall company rankings. The company’s strong performance towards the end of the review period was partly due to its success in securing more retail shelf space for yoghurt products sold under its eponymous brand.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Yoghurt and Sour Milk Products industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Yoghurt and Sour Milk Products in Australia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.