Yoghurt is set to record another year of stable demand in 2021 as it is appreciated by Australians as a healthy and convenient snack. With health remaining at the forefront of consumers’ minds in line with wellness trends, plain yoghurt is predicted to continue on its dynamic growth trajectory offering a wide range of uses including as a breakfast with fruit or in cooking.
The pandemic has led to a growing number of Australians refocusing on consuming food as medicine to boost immunity and strengthen gut health. Nevertheless, this is a continuation of a trend already emerging in Australia with yoghurt producers generally noting the increasing demand for functional or health benefits as offered by sour milk products, which is set to record the second highest retail volume growth in 2021.
Yoplait, locally distributed by Lion Pty Ltd, is set to retain its overall leadership of yoghurt and sour milk products in 2021, although amidst intense competition from dynamic brands including Chobani and Danone (including the latter’s flavoured yoghurt brand YoPro Danone), it is likely to lose further value share. Indeed, Chobani is set to gain leadership of the dominant flavoured yoghurt from Yoplait Lite as it continues to innovate with flavours and run creative marketing campaigns.
Yoghurt and sour milk products is predicted to record a strong performance over the forecast period through both retail and foodservice channels, with plain yoghurt set to record particularly strong growth through the latter as consumers gradually venture outside of the home environment once the threat of the pandemic wanes and restrictions are eased. The category offers plenty of potential for further development in terms of functionality and fortification, with digestive health and immune-boosting probiotics likely to be at the forefront of consumers’ and producers’ minds following the pandemic, with the wider health benefits of these products continuing to be highlighted.
The pandemic created a shift in Australians’ behaviour which has changed how yoghurt is consumed. Spending longer periods of time at home, Australians have been moving towards larger pack formats with high protein content while there has been a decline in multipacks.
The competitive landscape of yoghurt and sour milk products was intensifying at the end of the review period, making it increasingly difficult to differentiate and attract consumers’ attention. Building on a consumer experience to set a brand apart from competitors has become a key point for leading flavoured yoghurt brand Chobani as it launched a limited edition of a unicorn-themed probiotic yoghurt called Unicorn Dream using its Flip packaging design.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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