Yoghurt and Sour Milk Products in Australia

PROSPECTS

Yoghurt and sour milk products experiences healthy performance

In 2019, yoghurt and sour milk products experienced healthy value growth. Organic sour milk products experienced the highest value growth, albeit from a low base, with Babushkas Kefir capturing the largest share of value sales.

Children’s yoghurt category shows potential

As health and wellness continues to permeate the snacking category, the focus on children’s nutrition is continuing to make a more pronounced presence. This has been particularly fruitful across the yoghurt category, with brands looking to expand into a traditionally underpenetrated area.

First almond milk yoghurt hits the market

The hype surrounding plant-based alternatives continues to deepen, with the introduction of Australia’s first almond milk yoghurt in late 2018. Impressed Almond Milk Yoghurt is a brand manufactured by local Melbourne company Made (Aust) Pty Ltd, which is also responsible for cold pressed juices and Cocobella, a coconut yoghurt brand.

COMPETITIVE LANDSCAPE

Chobani continues to pioneer product development in yoghurt

Carrying on the idea of functional nutrition, Chobani from Bead Foods Pty Ltd has been quite successful in capturing value share since its entrance into the Australian market. Interestingly, Chobani’s year-on-year growth has far outpaced the growth of the yoghurt category, driven by the versatility in its product range.

Flavoured yoghurt gains momentum

As consumer palates become bolder, food manufacturers are being pushed to innovate and introduce different and quirkier flavours in order to capture and retain consumer engagement. In 2019, flavoured yoghurt experienced healthy retail value and volume growth, clearly reflecting this sentiment.

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