Retail volume sales of yoghurt and sour milk products are expected to decrease in 2021, following a healthy increase in 2020. Having benefited from consumers staying at home more, not least for work and schooling during 2020, the return to more normal, busier and on-the-go lifestyles has reduced the time and opportunities to consume yoghurt and sour milk products at home.
Natural plain yoghurt has benefited more than flavoured yoghurt from the effects of the pandemic in Norway. Flavoured yoghurt types are often purchased for on-the-go consumption, such as Tine Go’Morgen.
Brand consolidation is visible in sour milk products, which is already overwhelmingly dominated by Tine in Norway. Towards the end of the review period, the company phased out Tine Cultura Økologisk Naturell, which presented organic sour milk products, in favour of a focus on, and refining of, its existing sour milk products brand, Tine Biola.
Modest retail volume and value (2021 constant prices) sales growth is expected for yoghurt and sour milk products over the forecast period. As many consumers have become accustomed to cooking more at home during the pandemic, habit persistence is set to have a positive effect on sales of natural yoghurt.
The offer of plant-based/non-dairy yoghurts and organic variants are to set to grow in the forecast period. At the end of the review period, plant-based/non-dairy yoghurt is expected to account for a minor portion of the market size in Norway.
Only a gradual recovery is anticipated in foodservice. Foodservice volume sales of yoghurt took a severe hit in 2020 due to the pandemic restrictions on operations and general consumer caution over eating and drinking in on-trade establishments.
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