Yoghurt returned to positive volume growth in 2019 following three years of declines. However, the category’s growth was very modest as it continued to struggle with maturity and face intense competition from alternative products in other dairy categories as well as other healthy snack options.
Skyr, a naturally high-in-protein, fat-free yoghurt hailing from Iceland, continued to grow in popularity in Norway in 2019. Skyr is exclusively distributed by Q-Meieriene in Norway.
Squeezable pouches are increasingly being used in yoghurt, not only for children but also adults. The above-mentioned Q-Meieriene was the first manufacturer to offer this pack format, first for its Skyr Mini subbrand but then also its Q-Frukostyoghurt line.
The domestic dairy giant Tine continued to dominate yoghurt and sour milk products in 2019, being responsible for nearly all value sales in the former and more than half in the latter. This position can be attributed to the company’s very wide and unmatched product portfolio under well-known brands such as Tine Yoghurt, Biola, Sprett and Go’Morgen.
The strongest gain in value share in yoghurt and sour milk products in 2019 was once again recorded by Q-Meieriene. Indeed, the company grew its share by nearly six percentage points over the course of the review period, albeit still remaining a long way behind Tine.
Imported yoghurt was particularly popular prior to and at the beginning of the review period, largely as a result of Norwegians becoming more aware of the natural, protein-rich and low-fat attributes of Greek yoghurt, which could be consumed as either a snack or used as a cooking ingredient. For example, one of the most successful brands over the review period was the imported on-the-go range Synnøve Gresk Yoghurt from Synnøve Finden.
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Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Norway with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.