As seen across other dairy categories, sales in yoghurt and sour milk products will remain somewhat suppressed by the resumption of cross-border trade over the forecast period. Furthermore, yoghurt faces rising competition from plant-based variants, while sour milk products suffers from being a mature category and thus seeing low levels of innovation overall.
As noted, Greek yoghurt is becoming increasingly popular in Norway. In addition to the launch from Tine, in February 2022, Synnøve Finden launched Synnøve Greek – a series of yoghurts that are high-protein, low-fat, lactose-free and with added probiotics (Bifidobacterium/BB-12).
Accelerated greatly by the event of the pandemic, e-commerce is set to be a fast-growing channel in yoghurt and sour milk products over the forecast period, in line with the overall development of online grocery shopping in Norway. The largest online grocery retailers, Oda and Norgesgruppen, typically carry a similar range of yoghurt and sour milk as the largest brick-and-mortar grocery chains.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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