Executive Summary

Aug 2019
PROSPECTS
Yoghurt manufacturers focus on new product development in face of increasing competition from alternative products

Yoghurt returned to positive volume growth in 2019 following three years of declines. However, the category’s growth was very modest as it continued to struggle with maturity and face intense competition from alternative products in other dairy categories as well as other healthy snack options.

Popular skyr continues to benefit from new product launches and novel flavours

Skyr, a naturally high-in-protein, fat-free yoghurt hailing from Iceland, continued to grow in popularity in Norway in 2019. Skyr is exclusively distributed by Q-Meieriene in Norway.

Squeezable pouches proving popular among adults as well as children

Squeezable pouches are increasingly being used in yoghurt, not only for children but also adults. The above-mentioned Q-Meieriene was the first manufacturer to offer this pack format, first for its Skyr Mini subbrand but then also its Q-Frukostyoghurt line.

COMPETITIVE LANDSCAPE
Tine remains dominant in yoghurt and sour milk products but continues to lose share in both categories

The domestic dairy giant Tine continued to dominate yoghurt and sour milk products in 2019, being responsible for nearly all value sales in the former and more than half in the latter. This position can be attributed to the company’s very wide and unmatched product portfolio under well-known brands such as Tine Yoghurt, Biola, Sprett and Go’Morgen.

Q-Meieriene continues to perform well thanks to the growing popularity of skyr and strong engagement with consumers

The strongest gain in value share in yoghurt and sour milk products in 2019 was once again recorded by Q-Meieriene. Indeed, the company grew its share by nearly six percentage points over the course of the review period, albeit still remaining a long way behind Tine.

Imported yoghurt suffering from maturity

Imported yoghurt was particularly popular prior to and at the beginning of the review period, largely as a result of Norwegians becoming more aware of the natural, protein-rich and low-fat attributes of Greek yoghurt, which could be consumed as either a snack or used as a cooking ingredient. For example, one of the most successful brands over the review period was the imported on-the-go range Synnøve Gresk Yoghurt from Synnøve Finden.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Norway?
  • What are the major brands in Norway?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

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  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Yoghurt and Sour Milk Products in Norway - Category analysis

HEADLINES

PROSPECTS

Yoghurt manufacturers focus on new product development in face of increasing competition from alternative products
Popular skyr continues to benefit from new product launches and novel flavours
Squeezable pouches proving popular among adults as well as children

COMPETITIVE LANDSCAPE

Tine remains dominant in yoghurt and sour milk products but continues to lose share in both categories
Q-Meieriene continues to perform well thanks to the growing popularity of skyr and strong engagement with consumers
Imported yoghurt suffering from maturity

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation
Health trend sees major players entering meat substitutes
Private label goes premium, increasing competition for standard brands
Supermarkets lead, while online sales and variety stores gain consumers
Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice
Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste
Consumer Foodservice
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice 
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation
Health trend sees major players entering meat substitutes
Private label goes premium, increasing competition for standard brands
Supermarkets lead, while online sales and variety stores gain consumers
Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice
Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste
Consumer Foodservice
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice 
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty
Category Data
Table 31 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 32 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 33 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 34 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 35 Sales of Packaged Food by Category: Volume 2014-2019
Table 36 Sales of Packaged Food by Category: Value 2014-2019
Table 37 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 38 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 39 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 40 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 41 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 42 Penetration of Private Label by Category: % Value 2014-2019
Table 43 Distribution of Packaged Food by Format: % Value 2014-2019
Table 44 Distribution of Packaged Food by Format and Category: % Value 2019
Table 45 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 46 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 47 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources