The main competitive advantage in yoghurt and sour milk products is pricing, with leading players lowering their unit prices through promotional activity in an attempt to maintain volume sales among price-sensitive consumers. Alongside this scenario, private label players are offering similar ranges addressing the leading trends, with these affordable products constraining overall higher unit price growth.
Maas (a fermented sour milk product) is an important protein source for many consumers in South Africa, regardless of their income. A popular way to consume maas is to combine it with maize meal (pap) or as a beverage consumed with meals.
Food security at a country level is strong; however, food security at household levels remains inadequate. There is ample food supply due to local production but a decline in many consumers’ incomes continues to threaten food security at household level, with this situation exacerbated by increasing unemployment and debt towards the end of the review period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Drinks industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!