The main competitive advantage in yoghurt and sour milk products is pricing, with leading players lowering their unit prices through promotional activity in an attempt to maintain volume sales among price-sensitive consumers. Alongside this scenario, private label players are offering similar ranges addressing the leading trends, with these affordable products constraining overall higher unit price growth.
Maas (a fermented sour milk product) is an important protein source for many consumers in South Africa, regardless of their income. A popular way to consume maas is to combine it with maize meal (pap) or as a beverage consumed with meals.
Food security at a country level is strong; however, food security at household levels remains inadequate. There is ample food supply due to local production but a decline in many consumers’ incomes continues to threaten food security at household level, with this situation exacerbated by increasing unemployment and debt towards the end of the review period.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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