The substantial price surge expected in sour milk products in the forecast period is likely to render it impossible to continue to achieve retail volume growth in this category, primarily due to the fact that the lower-income consumers who purchase these products, who are most vulnerable to price increases, will face greater difficulties affording them. As a result, the price-sensitive nature of this consumer segment will significantly impede any potential volume expansion in sour milk products, although sales are expected to remain fairly stable, rather than turning to significant decline.
The yoghurt category continues to witness innovation, with the introduction of indulgent products such as double cream yoghurt. Manufacturers are capitalising on the consumer preference for richer and creamier textures by developing variants that offer a more indulgent and decadent taste experience.
Yoghurt has also been experiencing a surge in innovation in terms of the introduction of lactose free products, catering to consumers with lactose intolerance. Lancewood, Parmalat (EasyGest), Clover (Nolac), and private label all offer lactose free yoghurt, and it is expected that flavour innovation will follow the path of more indulgent options.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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