The health and wellness trend continued to support the growth of yoghurt and sour milk products in 2018, as these products are perceived to be highly nutritious and particularly good at boosting digestive health. In addition, consumers are increasingly prioritising quality in this category, and are trading up to the leading brands.
The average unit price of yoghurt and sour milk products continued to rise in 2018, due to increases in the prices of input costs. Although due to a production surplus raw milk prices dropped during the review period, these cost reductions were counterbalanced by the rising cost of fuel and an increase in VAT from 1 April 2018.
Yoghurt is most often consumed as a snack; consumed on its own. However, it is also increasingly used in cooking or with breakfast cereals; the latter trend is particularly strong amongst affluent health-conscious consumers.
Danone Southern Africa was the clear leader in yoghurt and sour milk products in value terms in 2018. The company benefits from its extensive product range and strong brands, with Nutriday and Inkomazi Maas accounting for impressive value shares in yoghurt and sour milk products respectively.
Clover, in second place in yoghurt and sour milk products in 2018, recorded the strongest value share increase of nearly two percentage points. Much of this growth stemmed from the company’s purchase of Dairybelle's yoghurt operations in 2014, with new brands continuing to shift to its portfolio because of the terms of the acquisition.
Private label is strong in yoghurt and sour milk products, accounting for a double-digit value share in 2018. Private label ranges benefit from strong consumer trust and were boosted by increasing price-sensitivity at the end of the review period.
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This industry report originates from Passport, our Packaged Food market research database.