Executive Summary

Aug 2018
PROSPECTS
Health and wellness supports growth

The health and wellness trend continued to support the growth of yoghurt and sour milk products in 2018, as these products are perceived to be highly nutritious and particularly good at boosting digestive health. In addition, consumers are increasingly prioritising quality in this category, and are trading up to the leading brands.

Unit prices rise in 2018

The average unit price of yoghurt and sour milk products continued to rise in 2018, due to increases in the prices of input costs. Although due to a production surplus raw milk prices dropped during the review period, these cost reductions were counterbalanced by the rising cost of fuel and an increase in VAT from 1 April 2018.

Manufacturers continue to cater for the healthy snacking trend

Yoghurt is most often consumed as a snack; consumed on its own. However, it is also increasingly used in cooking or with breakfast cereals; the latter trend is particularly strong amongst affluent health-conscious consumers.

COMPETITIVE LANDSCAPE
Danone leads yogurt and sour milk products in 2018

Danone Southern Africa was the clear leader in yoghurt and sour milk products in value terms in 2018. The company benefits from its extensive product range and strong brands, with Nutriday and Inkomazi Maas accounting for impressive value shares in yoghurt and sour milk products respectively.

Clover claims second place

Clover, in second place in yoghurt and sour milk products in 2018, recorded the strongest value share increase of nearly two percentage points. Much of this growth stemmed from the company’s purchase of Dairybelle's yoghurt operations in 2014, with new brands continuing to shift to its portfolio because of the terms of the acquisition.

Private label remains a strong competitor

Private label is strong in yoghurt and sour milk products, accounting for a double-digit value share in 2018. Private label ranges benefit from strong consumer trust and were boosted by increasing price-sensitivity at the end of the review period.

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Yoghurt and Sour Milk Products in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in South Africa with research from Euromonitor's team of in-country analysts.

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If you're in the Yoghurt and Sour Milk Products industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in South Africa?
  • What are the major brands in South Africa?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

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This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018
Convenience and health trends continue to drive sales
Tiger Consumer Brands leads packaged food in 2018
Supermarkets remain leading channel, but losing ground to mixed retailers
Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice
Foodservice outlets meeting demand for convenience
Popular foodservice products
Tiger Consumer Brand leads foodservice sales in 2018
Consumer Foodservice
Sluggish economy and high unemployment limits consumer foodservice growth
Formal grocery retailers expanding foodservice offerings
Steady growth forecasted within consumer foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources