Local brands are very strong in drinking yoghurt as they are designed to address local preferences, which they are perceived to understand and respond faster to any changes, compared with international players. In addition to interesting product launches, major local companies like Dutch Mill and CP Meiji continue to explore new strategies in terms of marketing, such as through the use of brand ambassadors, including celebrities and K-pop boy bands, which are highly popular with younger generations.
In addition to the activities of large local companies like Dutch Mill and CP Meiji, drinking yoghurt is expected to continue to see innovation from both international and other domestic players. Manufacturers are trying to expand their product lines to reach a wider target audience.
The overall retail demand for yoghurt is predicted to exceed the 2019 level by 2027. Albeit from a lower base, plain yoghurt is set to be slightly faster than drinking and flavoured yoghurts to return to the pre-pandemic retail volume sales level.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!