Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Thailand

38 pages, Aug 2017

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Greek yoghurt saw increased popularity in 2017, leveraging on the high-protein dairy product trend in Thailand. In drinking milk products, manufacturers introduced high-protein drinks targeted at fitness enthusiasts through 2016 and 2017, resulting in Greek yoghurt benefiting from this increased exposure to high-protein products. Moreover, Greek yoghurt tends to have claims of being low-fat, which means it appeals to young adults and ladies. Although Greek yoghurt had been available in Thailand since 2015, it had not been frequently consumed. In 2017, identifying the opportunity to expand its Greek-style yoghurt line as part of its range of high-protein products, Dutch Mill Co Ltd extended its Dutchie Greek-style yoghurt offerings to include berry and honey flavours. In addition, the company introduced its existing line of Dutchie Greek-style yoghurt in drinking format in mid-2017 in cherry berry and kiwi apple flavours. The player highlights its product’s high protein content as being twice that of normal yoghurt; it is low-fat, low-sugar and has added whey protein.

COMPETITIVE LANDSCAPE

Dutch Mill Co Ltd continued to be the leading player for yoghurt and sour milk products in 2017, with a 39% value share yielding the company THB11.7 billion. The company’s strength stems from its broad product portfolio as it generates sales from drinking, fruited and plain yoghurt. Within these categories, the company also has products targeting different consumer groups, such as prebiotic (Dutchie Bio and Dutchie Bio Duo), premium (Dutchie Fruit Selection, which includes fruit flavours such as red currant and mulberry), children’s (Dutchie Kids yoghurts, which are fruited) and reduced sugar (Dutchie 4 in 1 Life Plus+ with 2% sugar), alongside its basic Dutchie and Delight brands. The company’s leadership in 2017 remained strong, which was particularly due to the launch of its high-protein Greek-style yoghurt in drinking yoghurt.

PROSPECTS

The performance of yoghurt and sour milk products is expected to dampen slightly in the forecast period, as a value CAGR of 6% at constant 2017 prices is predicted, which would take sales to THB39.6 billion in 2022. Limiting its growth is the few consumption occasions, as consumers still perceive that yoghurt is a snack rather than a key source of nutrition, or as a source of nutrition for fitness and exercising. Hence, category players are planning to sustain efforts in educating consumers on the benefits of eating yoghurt and encouraging them to increase their consumption frequency. Players’ efforts will include educational campaigns, publicising the health benefits through social media, as well as increased innovation, which will help consumers to gain familiarity and be curious about trying yoghurt more frequently.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Thailand?
What are the major brands in Thailand?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Yoghurt and Sour Milk Products in Thailand - Company Profiles

Dutch Mill Co Ltd in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

FrieslandCampina (Thailand) PCL in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Nestlé (Thai) Ltd in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Dutch Mill Co Ltd: Key Facts
Summary 2 Dutch Mill Co Ltd: Operational Indicators
Summary 3 Dutch Mill Co Ltd: Competitive Position 2017
Summary 4 FrieslandCampina (Thailand) PCL: Key Facts
Summary 5 FrieslandCampina (Thailand) PCL: Operational Indicators
Summary 6 FrieslandCampina (Thailand) PCL: Competitive Position 2017
Summary 7 Nestlé (Thai) Ltd: Key Facts
Summary 8 Nestlé (Thai) Ltd: Operational Indicators
Summary 9 Nestlé (Thai) Ltd: Competitive Position 2017

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Consumers maintain consumption rates, thus maintaining value growth

Cultural trends inspire new product development and marketing activities

Fragmented industry, as the top five leaders remain the same

Hypermarkets records the largest increase in actual value sales, whereas online shopping changes the purchasing patterns of consumers

Packaged food is set to record a positive performance, driven by dairy products, alternatives and staple foods

KEY TRENDS AND DEVELOPMENTS

Thai economy sees stable GDP growth and consumers maintain their spending

Outlook

Shopping in stores accounts for the majority of sales, whereas demand for non-store retailing increases

Outlook

Urbanisation and changing lifestyles impact product innovations

Outlook

Health benefits and added value drive sales and support premiumisation

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Yoghurt and Sour Milk Products in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Yoghurt and Sour Milk Products in Thailand - Company Profiles

Dutch Mill Co Ltd in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

FrieslandCampina (Thailand) PCL in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Nestlé (Thai) Ltd in Packaged Food (Thailand)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Consumers maintain consumption rates, thus maintaining value growth

Cultural trends inspire new product development and marketing activities

Fragmented industry, as the top five leaders remain the same

Hypermarkets records the largest increase in actual value sales, whereas online shopping changes the purchasing patterns of consumers

Packaged food is set to record a positive performance, driven by dairy products, alternatives and staple foods

KEY TRENDS AND DEVELOPMENTS

Thai economy sees stable GDP growth and consumers maintain their spending

Shopping in stores accounts for the majority of sales, whereas demand for non-store retailing increases

Urbanisation and changing lifestyles impact product innovations

Health benefits and added value drive sales and support premiumisation

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports