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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Thailand

Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The yoghurt assortment is being premiumised through healthier options

With the healthy-living megatrend taking root in Thailand, consumers are looking for healthier options in regard to yoghurt. New product developments generally centre on features such as a clean label, low sugar and high protein.

The convenience of drinking yoghurt is propelling its rise

Consumer demand for healthy, convenient snacks continues to drive sales of on-the-go dairy products. Drinking yoghurt product is becoming more popular and taking up more shelf space.

COMPETITIVE LANDSCAPE

Yakult Light, a new low-sugar product, generates interest from health-conscious consumers

Having been a leader in yoghurt for decades, Yakult Sales (Bangkok) Co Ltd has been able to secure its position with only one product in its portfolio. It has built a unique and effective operating model, with Yakult Ladies delivering the products door to door through direct selling.

Large players expand their ranges, but competition from small brands is rising

As consumers are looking for healthy, convenient snacks to align with their lifestyles, yoghurt and drinking yoghurt are becoming more popular across distribution channels. The overall category has become competitive as new brands have entered and new products are constantly introduced.

Health claims will become more common but price will remain important

With competition for category share strong among established and new brands, yoghurt is expected to grow amidst vibrant product innovation focused on providing healthier versions. As consumers demand transparency in regard to added ingredients and free-from labelling, premium imported and domestic brands are likely to gain more interest from health-concerned consumers by labelling their products as “free from hormones” and “organic”.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Thailand?
What are the major brands in Thailand?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Thailand - Category analysis

HEADLINES

PROSPECTS

The yoghurt assortment is being premiumised through healthier options

The convenience of drinking yoghurt is propelling its rise

COMPETITIVE LANDSCAPE

Yakult Light, a new low-sugar product, generates interest from health-conscious consumers

Large players expand their ranges, but competition from small brands is rising

Health claims will become more common but price will remain important

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to post robust growth in retail current value sales in 2018

Health and convenience are focal points for new product development

Smaller and niche brands gain popularity despite their higher price points

Urbanisation drives expansion of convenience stores chains

Outlook for packaged food in Thailand remains positive

FOODSERVICE

Sales to Foodservice

Growth in packaged food volume sales to foodservice operators set to continue
Cash and carry operator Makro makes gains as a foodservice supplier
Foodservice operators favour more affordable products from local manufacturers

Consumer Foodservice

Convenience factor drives success of third party online food delivery services
Shopping malls remain highly attractive locations for foodservice operators
Social media exerts growing influence over foodservice choices of Thai consumers

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The yoghurt assortment is being premiumised through healthier options

The convenience of drinking yoghurt is propelling its rise

COMPETITIVE LANDSCAPE

Yakult Light, a new low-sugar product, generates interest from health-conscious consumers

Large players expand their ranges, but competition from small brands is rising

Health claims will become more common but price will remain important

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Thailand - Category analysis

HEADLINES

PROSPECTS

The yoghurt assortment is being premiumised through healthier options

The convenience of drinking yoghurt is propelling its rise

COMPETITIVE LANDSCAPE

Yakult Light, a new low-sugar product, generates interest from health-conscious consumers

Large players expand their ranges, but competition from small brands is rising

Health claims will become more common but price will remain important

CATEGORY DATA

Packaged Food in Thailand - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to post robust growth in retail current value sales in 2018

Health and convenience are focal points for new product development

Smaller and niche brands gain popularity despite their higher price points

Urbanisation drives expansion of convenience stores chains

Outlook for packaged food in Thailand remains positive

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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