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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Croatia

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Yoghurt sales suffer in both retail and foodservice sales in 2020, but may benefit from having a healthier image than other forms of dairy

The COVID-19 pandemic is expected to negatively affect both volume and value sales of yoghurt in Croatia in 2020. The initial stockpiling that took place during the first half of the year is unlikely to offer any long-term benefit and, as a fresh product, yoghurt is not as easy to stockpile as dried food anyway.

Dukat dd remains leader with a strong media presence, while Vindija dd’s preference for local production resonates well with local consumers

Domestic player Dukat dd is expected to lead yoghurt and sour milk products once again in 2020, followed by local competitor Vindija dd. Croatian consumers have confidence in these brands, believing them to offer good quality and value for money, which works to their advantage.

Danone actively showcases Activia and Actimel, but smaller players struggle to compete in an arena with high brand loyalty

Although Danone doo—which is expected to rank fourth in Croatia in 2020—has a low presence elsewhere in dairy, it is set to retain its strength in yoghurt and sour milk products thanks to its globally acclaimed brands Activia and Actimel. Supported by their claims to benefit digestive health, these products target a growing consumer base that is interested in health and wellness trends.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Croatia?
What are the major brands in Croatia?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Croatia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Yoghurt sales suffer in both retail and foodservice sales in 2020, but may benefit from having a healthier image than other forms of dairy

Dukat dd remains leader with a strong media presence, while Vindija dd’s preference for local production resonates well with local consumers

Danone actively showcases Activia and Actimel, but smaller players struggle to compete in an arena with high brand loyalty

RECOVERY AND OPPORTUNITIES

Retail volume sales in drinking yoghurt will rise as Croatians opt for healthy dairy that can be consumed on-the-go

International varieties of spoonable yoghurt will see a boost as consumers become more curious

Despite EFA findings, consumers will remain convinced of the health benefits of probiotics in yoghurt and sour milk products

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

The dependence of foodservice on tourism makes it particularly vulnerable to COVID-19
Home deliveries prove to be a life saver for foodservice demand
Local foodservice industry is nothing if not resilient

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Yoghurt and Sour Milk Products in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Yoghurt sales suffer in both retail and foodservice sales in 2020, but may benefit from having a healthier image than other forms of dairy

Dukat dd remains leader with a strong media presence, while Vindija dd’s preference for local production resonates well with local consumers

Danone actively showcases Activia and Actimel, but smaller players struggle to compete in an arena with high brand loyalty

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Croatia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Yoghurt sales suffer in both retail and foodservice sales in 2020, but may benefit from having a healthier image than other forms of dairy

Dukat dd remains leader with a strong media presence, while Vindija dd’s preference for local production resonates well with local consumers

Danone actively showcases Activia and Actimel, but smaller players struggle to compete in an arena with high brand loyalty

RECOVERY AND OPPORTUNITIES

Retail volume sales in drinking yoghurt will rise as Croatians opt for healthy dairy that can be consumed on-the-go

International varieties of spoonable yoghurt will see a boost as consumers become more curious

Despite EFA findings, consumers will remain convinced of the health benefits of probiotics in yoghurt and sour milk products

CATEGORY DATA

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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