Following the COVID-19 pandemic experience, Croatians are expected to put health higher up on the lifestyle agenda in the upcoming period. As a result, health concerns will play a greater role in determining consumer preferences in yoghurt and sour milk products.
It appears that drinking yogurt is poised to witness a surge in retail volume growth over the forecast period. This product category is also well positioned to capitalise on the growing need for convenient snack options that cater to consumers’ fast-paced lifestyles.
Inflation is expected to slow down at the beginning of the forecast period, but levels of disposable income will remain much lower than 2021 levels. Consumer purchasing power will remain seriously diminished, as there is only a very slim chance that employers in the private sector will be willing to increase salaries to pre-pandemic levels.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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