Yoghurt and sour milk are growing in popularity especially among the older Croatian population and this will drive volume and value growth in the forecast period. It is becoming common practice for doctors to recommend drinking probiotic milks when taking regular medicine, often alongside probiotics in the form of pills, although yoghurt and sour milk products are a cheaper alternative.
Retail volume sales will be constrained by the expected growth in unit prices. However, another element that will hamper demand is the rising popularity of yoghurts and sour milk being bought directly from farmers.
The forecast period will be marked by innovation in functional products, which are already heavily marketed and will continue to be popular due to the health and wellness trend. Innovation in yoghurts will move in the direction of higher protein products with little fat content, whilst a significant number of new launches will be lactose-free offerings.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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