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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Brazil

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Effects of the economic recession are still being felt

Yoghurt (as sour milk products are negligible in Brazil) is one of the categories that has suffered most due to the economic crisis that has affected Brazil since 2014. High unemployment rates, lower disposable incomes and a political crisis all contributed to limited consumer spending.

A few yoghurt categories gain modest traction due to promotions and innovation

Whilst the crisis years reduced consumption of yoghurt across all categories, the modest signs of economic recovery were seen in the second half of 2017 as well as intensifying health and wellness trends allowed yoghurt categories to post slight growth rates in 2018. Very frequent promotions, such as buy-1-get-1-free and price discounts, were strategies that worked for the category.

Strategy of changing consumption moments proves to be successful yet challenging

Yoghurt players in Brazil currently face the challenge that yoghurt is almost exclusively consumed as a snack, usually in the afternoon. This exclusive consumption occasion limits purchase frequency as well as places yoghurt in direct competition with other prominent snacks like fresh fruits and juices, Polenguinho cheese squares, and even fruit and nut bars.

COMPETITIVE LANDSCAPE

Competitors follow Coca-Cola Co’s Verde Campo Natural Whey in protein frenzy

Innovations in yoghurt are expected to drive category growth higher over the forecast period, particularly because manufacturers are capitalising on another increasingly popular yoghurt consumption occasion – by fitness enthusiasts as a nutritious, on-the-go post-workout snacking option for this specific consumer segment. The pioneer product is Verde Campo (owned by Coca-Cola Co) Natural Whey; it is a drinking yoghurt with at least 14g of protein per pack (from whey protein) in either portable plastic bottles or single-serve cartons, made with lactose-free milk and sweetened with stevia.

Groupe Danone continues to lead

For years, Danone brands have been the most widely consumed across several income levels. Brands like Paulista and Activia are staple household names, and the leader maintains a comfortable position across categories.

Smaller players enter skyr yoghurt and increase share of “others”

In 2017 yoghurt brand Moo launched the first skyr-type yoghurt in the country. The tiny, independent start-up-like manufacturer was able to enter major retail chains like Pão de Açúcar in the same year, proving that a very premium product with high added value can find its way to niche consumers, even during uncertain economic times.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Brazil?
What are the major brands in Brazil?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Brazil - Category analysis

HEADLINES

PROSPECTS

Effects of the economic recession are still being felt

A few yoghurt categories gain modest traction due to promotions and innovation

Strategy of changing consumption moments proves to be successful yet challenging

COMPETITIVE LANDSCAPE

Competitors follow Coca-Cola Co’s Verde Campo Natural Whey in protein frenzy

Groupe Danone continues to lead

Smaller players enter skyr yoghurt and increase share of “others”

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Challenges and opportunities ahead

2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017

Incumbents lose share and mitigate with acquisitions, while regional players grow

High-end consumers seek convenience, while others continue to seek bargains

Post-election 2018 supports a positive outlook, while regulations create uncertainty

FOODSERVICE

Sales to foodservice

Retail volume sales to foodservice operators increase as manufacturers innovate with internet retailing
Several sauces, dressings and condiments categories continue to see growth
Snacks sales to bakery products fast food outlets, or padarias, suffer as convenience stores gain relevance

Consumer Foodservice

Slightly optimistic expectations for 2018 remain unmet, while future prospects call for modest growth
Consumers begin to prefer experiences over things and digital channels have increasing influence
Healthy living and experience trends begin to shape mindful eating, including sustainability and veganism

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Brazil

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Executive Summary

New Report Guarantee

PROSPECTS

Effects of the economic recession are still being felt

A few yoghurt categories gain modest traction due to promotions and innovation

Strategy of changing consumption moments proves to be successful yet challenging

COMPETITIVE LANDSCAPE

Competitors follow Coca-Cola Co’s Verde Campo Natural Whey in protein frenzy

Groupe Danone continues to lead

Smaller players enter skyr yoghurt and increase share of “others”

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Brazil - Category analysis

HEADLINES

PROSPECTS

Effects of the economic recession are still being felt

A few yoghurt categories gain modest traction due to promotions and innovation

Strategy of changing consumption moments proves to be successful yet challenging

COMPETITIVE LANDSCAPE

Competitors follow Coca-Cola Co’s Verde Campo Natural Whey in protein frenzy

Groupe Danone continues to lead

Smaller players enter skyr yoghurt and increase share of “others”

CATEGORY DATA

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Challenges and opportunities ahead

2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017

Incumbents lose share and mitigate with acquisitions, while regional players grow

High-end consumers seek convenience, while others continue to seek bargains

Post-election 2018 supports a positive outlook, while regulations create uncertainty

FOODSERVICE

Sales to foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

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