The growing appeal of health, a trend that has been greatly strengthened by the pandemic, has influenced sales of yoghurt. In the search for a healthy diet, yoghurt stands out amongst dairy products for its nutritional and functional attributes, in addition to practicality and convenience.
Sustainability, in the sense of Better for the Planet, is another important factor shaping consumers’ habits and evidences an increasing concern to understand what is behind the foods consumed and to know more details of the production process. In fact, this concern reinforces the demand for healthier and more sustainable foods, which have, in addition to natural ingredients, production processes that contribute to the health of individuals and the planet.
The need for refrigeration, which is intrinsic to yoghurt, makes distribution logistics via e-commerce difficult. However, it is necessary to use the internet as a channel beyond a distribution tool.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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