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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Brazil

36 pages, Dec 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Yoghurt (sour milk products do not have a significant presence in Brazil) registered current value decline of 2% in 2017, with sales falling to BRL13.6 billion. This represented a significantly worse performance than that seen over the review period as a whole, when the category saw a CAGR of 5% in current value terms, driven by rising health-conscious demand, the impact of cost pressures on prices and manufacturer’s value-adding innovation. The end of the review period, however, saw difficult economic conditions and rising unit prices encourage consumers to buy less yoghurt and to shift from yoghurt to less expensive dairy products, leading to sales contracting in current value terms in 2016 and 2017.

COMPETITIVE LANDSCAPE

Danone increased its share of yoghurt value sales to 38% in 2017, extending its lead over second-placed, Dairy Partners Americas to 18 percentage points. The company is a leader in terms of innovation in the market, notably launching its Activia brand in a breakfast format that includes cereals and fruits, thereby providing a ready-to-eat version of a typical Brazilian breakfast in line with a growing demand for convenience amongst busy consumers.

PROSPECTS

Yoghurt sales are expected to fall with a 1% CAGR at constant 2017 prices over the forecast period, to reach BRL13 billion in 2022. While all categories are set to experience decline, this represents a slight improvement over the performance seen during the review period, when yoghurt sales fell with a 2% CAGR at constant 2017 prices.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Brazil?
What are the major brands in Brazil?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Brazil - Company Profiles

Brf Brasil Foods SA in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Cia Brasileira de Distribuição in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Danone Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Brf Brasil Foods SA: Key Facts
Summary 2 Brf Brasil Foods SA: Operational Indicators
Summary 3 Brf Brasil Foods SA: Competitive Position 2017
Summary 4 Cia Brasileira de Distribuição: Key Facts
Summary 5 Cia Brasileira de Distribuição: Operational Indicators
Summary 6 Cia Brasileira de Distribuição: Private Label
Summary 7 Cia Brasileira de Distribuição: Competitive Position 2017
Summary 8 Danone Ltda: Key Facts
Summary 9 Danone Ltda: Competitive Position 2017

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Despite a challenging environment, packaged food records an increase in current value terms in 2017, but a decline in retail volume terms

Introduction of small packaging and investments in promotional activities help to support the performance in 2017

Leading companies battle to hold their positions in 2017

Modern grocery retailers lead, although mixed retailers records a strong increase

Packaged food set to perform positively

KEY TRENDS AND DEVELOPMENTS

Multinationals are acquiring companies that provide food products positioned as healthy

Outlook

The impacts of the economic crisis on Brazilians’ routines

Outlook

Food packaging is adapting to difficult economic times

Outlook

Movements in the competitive landscape

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Yoghurt and Sour Milk Products in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Brazil - Company Profiles

Brf Brasil Foods SA in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Cia Brasileira de Distribuição in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Danone Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Despite a challenging environment, packaged food records an increase in current value terms in 2017, but a decline in retail volume terms

Introduction of small packaging and investments in promotional activities help to support the performance in 2017

Leading companies battle to hold their positions in 2017

Modern grocery retailers lead, although mixed retailers records a strong increase

Packaged food set to perform positively

KEY TRENDS AND DEVELOPMENTS

Multinationals are acquiring companies that provide food products positioned as healthy

The impacts of the economic crisis on Brazilians’ routines

Food packaging is adapting to difficult economic times

Movements in the competitive landscape

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

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