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Learn moreOct 2020
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COVID-19 has been negatively impacting all yoghurt categories in 2020, with consumers prioritising basic and essential groceries during the social isolation period. In addition, products with greater levels of added value, such as zero lactose and light yoghurts, have been recording falling sales, including protein yoghurts, which were recently launched in 2019 and were seeing dynamic growth in the first few months of 2020, but then saw a sharp decline in sales with the arrival of the pandemic, mainly because fitness centres were closed at the pandemic’s peak and, even after they reopened, were still subject to a number of restrictions to avoid attracting crowds and to maintain high hygiene levels.
Consumer have been opting to purchase family packs of yoghurts over on-the-go ones due to the better value offered. The closing of schools and offices also had a negative impact on sales of single packs in this period.
The main multinationals in the category – Danone, Dairy Partners, Yakult and Lactalis – sought to focus their production on the most in-demand items during the pandemic and to relocate supply teams to the main retailers, with special attention paid to supermarkets and hypermarkets, but also small retailers as well as large ones such as the well-known atacarejos mixed retailers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.