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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Brazil

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 has a negative impact on all yoghurt categories in 2020

COVID-19 has been negatively impacting all yoghurt categories in 2020, with consumers prioritising basic and essential groceries during the social isolation period. In addition, products with greater levels of added value, such as zero lactose and light yoghurts, have been recording falling sales, including protein yoghurts, which were recently launched in 2019 and were seeing dynamic growth in the first few months of 2020, but then saw a sharp decline in sales with the arrival of the pandemic, mainly because fitness centres were closed at the pandemic’s peak and, even after they reopened, were still subject to a number of restrictions to avoid attracting crowds and to maintain high hygiene levels.

Family packaging and plain yoghurt stand out during the pandemic

Consumer have been opting to purchase family packs of yoghurts over on-the-go ones due to the better value offered. The closing of schools and offices also had a negative impact on sales of single packs in this period.

Multinationals in the category help small traders and guarantee supplies to large retail chains

The main multinationals in the category – Danone, Dairy Partners, Yakult and Lactalis – sought to focus their production on the most in-demand items during the pandemic and to relocate supply teams to the main retailers, with special attention paid to supermarkets and hypermarkets, but also small retailers as well as large ones such as the well-known atacarejos mixed retailers.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Brazil?
What are the major brands in Brazil?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a negative impact on all yoghurt categories in 2020

Family packaging and plain yoghurt stand out during the pandemic

Multinationals in the category help small traders and guarantee supplies to large retail chains

RECOVERY AND OPPORTUNITIES

The search for immunity-boosting yoghurts should see above-average growth

Drinking yoghurt will continue to be the largest category in yoghurt and sour milk products

DPA and Nestlé plan to dissolve their partnership in yoghurt

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Permanent outlet closures to delay sales recovery
Rising unemployment diminishes meal voucher usage
Manufacturers tailoring their foodservice offering more closely

Consumer Foodservice

Demand for takeaway and home-delivery likely to remain at higher level
Home-made dishes could challenge foodservice sales during recession
Convenience of foodservice and home delivery becoming more significant

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Yoghurt and Sour Milk Products in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 has a negative impact on all yoghurt categories in 2020

Family packaging and plain yoghurt stand out during the pandemic

Multinationals in the category help small traders and guarantee supplies to large retail chains

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a negative impact on all yoghurt categories in 2020

Family packaging and plain yoghurt stand out during the pandemic

Multinationals in the category help small traders and guarantee supplies to large retail chains

RECOVERY AND OPPORTUNITIES

The search for immunity-boosting yoghurts should see above-average growth

Drinking yoghurt will continue to be the largest category in yoghurt and sour milk products

DPA and Nestlé plan to dissolve their partnership in yoghurt

CATEGORY DATA

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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