Combining indulgence and healthy features, yoghurt value and volume sales continued to grow in 2018, benefitting from new product launches such as Danone’s Activia yoghurt with added breakfast cereal. Drinking yoghurt posted the strongest value growth thanks to TV adverts, primarily for Danone’s Actimel brand, which also introduced a new variant.
Free from dairy yoghurt products are among the most dynamic areas and are expected to perform well over the forecast period. Future expansion is likely to be driven by current trends, with more and more consumers, especially younger people, opting for plant-based alternatives due to intolerance issues and other health concerns.
Sales within sour milk products are expected to remain relatively stable over the forecast period. Future expansion will be hindered by increasing maturity and lack of new product launches and innovations.
Danone remains the leading player within yoghurt and sour milk products thanks to its offering of well-known brands such as Danone, Oikos and Actimel. At the same time, the firm has seen a drop in value share.
Several companies, including those not previously present in the area, see potential for local yoghurt. For example, Meggle has entered the area by introducing Meggle Active Protein yoghurt with high protein content, targeting health-conscious consumers.
Although the presence of private label ranges in yoghurt is lower than in other packaged food areas, such products continue to gain sales share, with popular ranges including those offered by Lidl, Spar and Tesco. Lidl has been expanding its product portfolio by offering flavoured yoghurt products under its Pilos brand and benefitting from premiumisation trends via its Deluxe brand, which are available occasionally in Lidl stores.
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Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Hungary with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.