Executive Summary

Aug 2018
PROSPECTS
Yoghurt growth fuelled by demand for convenience, indulgence and healthy features

Combining indulgence and healthy features, yoghurt value and volume sales continued to grow in 2018, benefitting from new product launches such as Danone’s Activia yoghurt with added breakfast cereal. Drinking yoghurt posted the strongest value growth thanks to TV adverts, primarily for Danone’s Actimel brand, which also introduced a new variant.

Plant-based products benefit from health and lifestyle trends

Free from dairy yoghurt products are among the most dynamic areas and are expected to perform well over the forecast period. Future expansion is likely to be driven by current trends, with more and more consumers, especially younger people, opting for plant-based alternatives due to intolerance issues and other health concerns.

Sour milk products growth limited by increasing maturity

Sales within sour milk products are expected to remain relatively stable over the forecast period. Future expansion will be hindered by increasing maturity and lack of new product launches and innovations.

COMPETITIVE LANDSCAPE
Danone continues to lead sales

Danone remains the leading player within yoghurt and sour milk products thanks to its offering of well-known brands such as Danone, Oikos and Actimel. At the same time, the firm has seen a drop in value share.

Meggle, Lactalis, Spar and FrieslandCampina see potential in local yoghurt

Several companies, including those not previously present in the area, see potential for local yoghurt. For example, Meggle has entered the area by introducing Meggle Active Protein yoghurt with high protein content, targeting health-conscious consumers.

Private label less dominant than in other areas but gaining share

Although the presence of private label ranges in yoghurt is lower than in other packaged food areas, such products continue to gain sales share, with popular ranges including those offered by Lidl, Spar and Tesco. Lidl has been expanding its product portfolio by offering flavoured yoghurt products under its Pilos brand and benefitting from premiumisation trends via its Deluxe brand, which are available occasionally in Lidl stores.

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Yoghurt and Sour Milk Products in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Hungary?
  • What are the major brands in Hungary?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer willingness to spend more and innovation boost packaged food
Consumers more conscious of quality and ingredients
Competition remains intense, with domestic players enjoying support from the government
Distribution channels focus on improving consumer loyalty and environmental issues
Growth of packaged food sales likely to slow over the forecast period

FOODSERVICE

Sales to Foodservice
Sales to foodservice supported by growth in the number of foodservice outlets
Healthy edible oils perform well
Bulk food products hamper packaged food sales to foodservice
Consumer Foodservice
Number of foodservice outlets expands in 2018 for the first time in the review period
Foodservice outlets continue to record value growth
McDonald’s focuses on health and wellness trends, whilst expanding the number of employees to remain leader
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources