There is an expanding variety of drinking yoghurt products, flavours and brands to choose from. Probiotic, vitamin-boosted and digestion supporting yoghurts are trending.
The flavoured yoghurt category is partially cannibalised by chilled dairy-based desserts as sweet indulgences are gaining more attention and these rival products are often in the same refrigeration units or even on the same shelves within stores. The second half of 2021 and 2022 have seen a revival of impulse purchasing that has favoured chilled dairy desserts over flavoured yoghurts because the former is more likely to be subject to discounting practices.
In August 2021, 54 types of Tejföl, the Hungarian version of sour cream, produced by the market-leader, Alföldi, were recalled from customers, shelves and storage. According to the National Food Chain Safety Authority (Nébih) the products were withdrawn from circulation partly because of microbiological contamination and partly because they exhibited sensory changes.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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