Due to the high inflation and decreasing purchasing power, customers are more aware of added benefits from products. As such, over the forecast period, private label brands are expected to highlight added vitamins and minerals on offer and focus on digestive/cardiovascular/immune health alongside their affordable pricing – appealing to consumers through showcasing the affordable quality they offer.
Flavoured, dessert-like yoghurt products are seeing a widening range of products become available, and the difference between dairy-based desserts and flavoured yoghurts is starting to disappear. There is a growing array of dessert-like creamy-flavoured yoghurts, and consumers are open to new products and innovations.
Products offered for food sensitivities and functional dairy items will continue to rise over the forecast period, seeing new launches in Hungary. Product development is set to focus on reduced sugar/fat content or lactose-free versions, which will follow on from recent launches, such as fortified Actimel, lactose-free Zott Jogobella 6x100g with sweeteners and sugar, Zott 250 g with reduced fat, Jogobella yoghurt with 0% sugar content or the Mizo milk drinks with 0% fat/sugar/lactose content.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!