Yoghurt and Sour Milk Products in Taiwan

PROSPECTS

Milk seen as a substitute for yoghurt in Taiwan

Taiwanese consumers often treat milk as a substitute product for yoghurt, which would seem to be borne out by the contrasting growth figures for each product. If Taiwanese consumers drink milk during a day, they tend not to consume yoghurt afterwards as well.

Taiwanese perceive drinking yoghurt and spooned yoghurt as very different products

Yoghurt is not positioned as a daily necessity for most consumers in Taiwan. For drinking yoghurt, consumers purchase it due to their understanding of specific health ingredients contained in the product.

Greek-style yoghurt flying high on the back of the no-additives trend

With the recent popularity of plain yoghurt made from fresh milk and without any additives, brands positioned as Greek-style yoghurt have been extremely popular in the last few years in Taiwan. Nearly all the major players launched at least one brand of Greek-style products.

COMPETITIVE LANDSCAPE

Leader Uni-President faces increasing competition due to Greek-style yoghurt trend

Uni-President Enterprises Corp continued to be the clear leader in yoghurt and sour milk products in Taiwan in 2019. Its products have strong brand awareness, helped by the company’s wide product portfolio in packaged food as a whole.

Milk House launches premium fortified drinking yoghurt, while Wei Chuan launches two new drinking yoghurt brands

Products with natural ingredients and offering FF features continued to enjoy increasing levels of awareness in Taiwan in 2019. Noting this trend, Milk House cooperated with biotech company TCI Co Ltd to develop a premium drinking yoghurt with a high level of hyaluronic acid, targeted at women aged 25-34.

Nestlé Taiwan’s Klim brand enters drinking yoghurt with an innovative shelf stable product

Klim is a traditional brand in the Nestlé stable, well known in Taiwan for its powder milk products. In 2018, looking at the opportunities in drinking yoghurt, the company launched a new shelf stable drinking yoghurt product under the Klim brand.

Files are delivered directly into your account within a few minutes of purchase.