In the last decade, health consciousness and a preference for the taste of plain yoghurt have shifted consumer attention away from flavoured yoghurt. Flavoured variants were considered overly sweet and less healthy.
In contrast, the demand for plain yoghurt has reached saturation and is not expected to experience substantial growth in the near future. Recent years have seen a significant rise in consumer health awareness, fuelling the growth of plain yoghurt.
While the demand for plain yoghurt continues to ascend, the market for drinking yoghurt has experienced a decline in recent years. Consumers' heightened awareness of gut health has prompted a focus on plain yoghurt, whereas drinking yoghurt is primarily seen as a beverage option rather than a digestive health product.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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