Flavoured yoghurt is expected to remain the dominant category within yoghurt and sour milk products over the forecast period, but due to its maturity it is likely to enjoy stable demand, rather than dynamic growth rates. One increasing concern amongst local consumers is the high sugar content of flavoured yoghurt, with many New Zealanders also unwilling to pay a premium for yoghurt with specific “less added sugar” claims, while they are increasingly switching to more natural forms of yoghurt.
The COVID-19 pandemic, related trading restrictions and border closures decimated the local hospitality and foodservice industries over the past two years. New Zealand’s cautious approach to reopening, combined with its major tourist source market, China, maintaining its zero-COVID strategy, has meant that foodservice sales have yet to return to pre-COVID-19 levels in 2022.
The dairy industry is one of New Zealand’s biggest emitters of greenhouse gases. The country has a reputation as a major dairy producing nation, but the rise of conscious consumerism is seeing more consumers limit their dairy intake, or indeed cut dairy products from their diet completely.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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