Sales of drinking yoghurt in New Zealand are expected to be valued at just under NZD11 million in 2023, with growth in both retail volume and current value terms. The category is yet to mature, and there is opportunity for further growth, with strong competition seen amongst the key players.
Yoghurt is growing in popularity amongst consumers as a health food, as it boasts several nutritional benefits, such as protein, probiotics, and calcium, with modern products also having minimal drawbacks, due to being low in fat and sugar. These characteristics of yoghurt are expected to be amongst the most important drivers of continued consumption in the category in the forecast period.
To make an impact on the overall yoghurt category, there are some ways in which brands can look to innovate and fill gaps in the market, or take advantage of niche demand. One such way is by offering sustainable packaging, especially for yoghurt pouches.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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