Yoghurt and Sour Milk Products in New Zealand

October 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Yoghurt and Sour Milk Drinks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Yoghurt and Sour Milk Drinks in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Yoghurt and Sour Milk Drinks in New Zealand?
  • Which are the leading brands in Yoghurt and Sour Milk Drinks in New Zealand?
  • How are products distributed in Yoghurt and Sour Milk Drinks in New Zealand?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Drinks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Yoghurt and Sour Milk Products in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Drinking yoghurt surges in popularity amidst immunity claims
Sustainable yoghurt choices reinvented
Functional nutrition with exciting flavours

RECOVERY AND OPPORTUNITIES

Plant-based options grow despite economic pressures
Ministry for Primary Industries slaps a fine on Epicurean Dairy Limited
Fonterra remains the leading player in yoghurt

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Strict national lockdown restrictions close foodservice outlets for several months in 2020 Closure of foodservice outlets in 2020 has forced manufacturers to find alternative ways to sell their products Foodservice outlets begin recovery in mid-2020 as national restrictions are loosened
Consumer Foodservice
Iconic Auckland Eats is launched to encourage consumers to return to foodservice outlets in 2020 Foodservice outlets focus on expanding their online ordering systems to meet the growing consumer demand for safe delivery options Foodservice outlets focus on cutting costs to be able to maintain operations in 2020
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020 Table 18 Sales of Packaged Food by Category: Value 2015-2020 Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 24 Penetration of Private Label by Category: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format: % Value 2015-2020 Table 26 Distribution of Packaged Food by Format and Category: % Value 2020 Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.

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