Executive Summary

Sep 2018
PROSPECTS
Flavoured yoghurt drives overall performance

Strong growth within flavoured yoghurt helped drive the overall performance of the category in 2018, with its value growth rate corresponding to overall yoghurt and sour milk products. Strong flavour innovation, particularly in Greek style yoghurt, helped to drive value growth in the category.

Drinking yoghurt is strongest performer

While remaining the smallest category within yoghurt and sour milk products, drinking yoghurt was the strongest performer in value terms in 2018. The strong performance of the category was attributable to new product development focused on single serve offerings targeting children, offering healthy and nutritious snack options.

Strong unit price growth driven by premiumisation and new product development

Higher levels of premium position and strong new product development, particularly in flavoured yoghurt, helped drive strong unit price growth in 2018. Increasing levels of new product activity focusing on more premium products, as well as limited growth in pack sizes, helped drive unit price growth.

COMPETITIVE LANDSCAPE
Fonterra Brands continues to lead

Fonterra Brands (NZ) Ltd continued to lead yoghurt and sour milk products in 2018. The company led plain and flavoured yoghurt, while ranking fourth in drinking yoghurt.

Goodman Fielder retains second rank

Goodman Fielder continued to rank second in 2018, with stable value share. The company’s performance was largely derived from its leadership of drinking yoghurt, while it was ranked second in flavoured yoghurt.

Innovation driving Epicurean Dairy’s Growth

Local player Epicurean Dairy Holdings was one of the standout performers in the category again in 2018, with its strong new product development driving the overall performance of drinking yoghurt. Through brand The Collective, the company has been at the forefront of driving the popularity of pouch drinking yoghurt as a snack option for children during the review period, and is thus well placed to be one of the strongest performing brands over the forecast period.

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Yoghurt and Sour Milk Products in New Zealand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in New Zealand?
  • What are the major brands in New Zealand?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Yoghurt and Sour Milk Products in New Zealand - Category analysis

HEADLINES

PROSPECTS

Flavoured yoghurt drives overall performance
Drinking yoghurt is strongest performer
Strong unit price growth driven by premiumisation and new product development

COMPETITIVE LANDSCAPE

Fonterra Brands continues to lead
Goodman Fielder retains second rank
Innovation driving Epicurean Dairy’s Growth

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Three key trends in packaged food
Innovation drives value growth
Private label refresh from both major supermarket chains
Supermarkets maintain their stronghold
Future economic uncertainty clouds performance forecasts

FOODSERVICE

Sales to Foodservice
Stable growth continues
Plain noodles continues to lead
Goodman Fielder continues to lead
Consumer Foodservice
Uber Eats having a disrupter effect
Post-Lions tour hangover
Health and wellness key driver behind growth
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources