The increased focus on health and wellness messaging has been well-received by consumers in the United Arab Emirates, and during the pandemic they proactively prioritised balancing their diet with essential nutrients that promote immunity and offer adequate calories, while also being high in protein and fibre content. Ranges of drinking yoghurt, plain and flavoured yoghurt that offer the benefits of better digestion and probiotics are also projected to witness strong growth moving forward.
After the relaxation of social restrictions and the resumption of in-person work and schooling, impulse purchases have grown as a result of increased socialising. This is expected to continue to boost sales in the category in the near term, in both retail and foodservice.
Greek yoghurt presents a unique opportunity for manufacturers to gain higher value by way of premium pricing for a product range that does not come under the scope of price ceilings levied by the pricing committee in the country. Thus, it is expected that since these products are gaining popularity, manufacturers will effectively use multi-channel marketing to generate growth in this promising segment.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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