Yoghurt and Sour Milk Products in the United Arab Emirates

PROSPECTS

Drinking yoghurt leads growth in yoghurt

Drinking yoghurt is expected to continue being the fastest growing subcategory of yoghurt in the United Arab Emirates. During the review period, manufacturers of yoghurt have put efforts into delivering products that leverage the health benefits of probiotics.

Greek yoghurt gains share within plain yoghurt

Over the review period, Greek yoghurt continued gaining share within sales of yoghurt, as it is widely perceived as healthier and tastier than other products. The good performance of Greek yoghurt, despite being higher priced than most alternatives, is explained by the noticeable increase in availability, as many companies launched their own Greek yoghurt brands.

Yoghurt growth fuelled by convenience and health trends 

Combining indulgence and healthy features, yoghurt value and volume sales continued to grow in 2019, benefiting from new product launches such as Danone’s fruit and yoghurt. This progress is also powered by rising demand for convenience products such as drinking yoghurt, which enables easy and quick consumption.

COMPETITIVE LANDSCAPE

Almarai maintains category leadership

The regional brand Almarai continues to lead yoghurt and sour milk products through its extensive array of products that are well established in the minds of UAE consumers. Almarai launched Greek yoghurt in 2019, which is well aligned with the current trends in the UAE market.

Al Rawabi and Danone identifying new opportunities for drinking yoghurt

In 2019, drinking yoghurt has grasped the attention of many manufacturers and is perceived to have considerable potential for growth, flavoured drinking yoghurt product ranges were launched, and competition was fierce for consumer attention. An example of this is drinking Greek yoghurt by Nada and flavoured Activia Go by Danone.

Alpro launches plant-based yoghurt

Alpro has been one of the leading brands for milk alternatives and in 2019 it has launched plant-based yoghurt targeting the consumer base looking for such products. The yoghurt is launched with different variants both plain and flavoured.

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