In 2021, the gradual emergence from the pandemic was aiding drinking milk product sales. This followed its decline in 2020, when the COVID-19 outbreak was at its peak, due to the loss of impulse purchases as a result of the working- and studying-from-home trends.
In the second year of the pandemic, with in-home activities taking up significantly more time than out-of-home activities, and thus being the usual pattern for many families, categories previously focusing on convenience and out-of-home consumption continue to be severely impacted. Under such circumstances, big yoghurt manufacturers were forced to devise new strategies for encouraging consumers to explore and cultivate an appetite for yoghurt in the new pandemic lifestyle.
The COVID-19 pandemic appears to have reintroduced plain yoghurt to the domestic yoghurt marketplace. While plain yoghurt sales had been rising slowly in the years preceding the arrival of COVID-19, the pandemic's healthy eating movement boosted plain yoghurt sales, particularly Greek-style yoghurts.
Consumer expectations for food with health advantages have increased during the pandemic, as a general emphasis has been placed on balanced diets that offer essential nutrients and promote immunity. Instead of a significant emphasis on weight control as in past years, the new scenario for yoghurt product claims emphasises additional functions like as fibre and protein content, as well as lactose-free alternatives.
Fage Greek yoghurt, Rachel's plant-based yoghurt and Alpro plant-based yoghurt all have premium appeal, with such products enabling the category to naturally offer functional yoghurts that are high in protein and probiotics, promoting gut health and immunity, but manufactured with plant-based milk and available in a variety of tasty flavours.
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