The increased focus on health and fitness has given a boost to value-added offerings such as Greek yoghurt and Greek drinking yoghurt. These are often preferred by teens and young adults, as they offer the promise of safe consumption of high protein.
The messaging of health, wellness, probiotics, and gut health in relation to yoghurt and sour milk products has been well-received by consumers, and they are also enthused by the dynamism within the category in terms of flavour innovations in spoonable yoghurt and drinking yoghurt by players such as Nada, Almarai, Al Ain Dairy, and Al Rawabi Dairy. The offerings from Al Safi Danone even contain actual fruit pieces, which continue to be popular.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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