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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Nigeria

Oct 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Pandemic slows demand for yoghurt and sour milk products as the economy worsens and unit prices increase in 2020

The COVID-19 pandemic is likely to lead to slower demand for yoghurt and sour milk products in 2020 as the global economy worsens and unemployment increases. Furthermore, the international oil price crash is likely to result in increased retail unit prices of yoghurt and sour milk products as the country’s currency depreciates leading to consumers’ disposable incomes further decreasing in Nigeria.

Drinking yoghurt benefits from being seen as a good source of on-the-go nutrition and flavoured and plain yoghurt demand decreases due to high import costs in 2020

In 2020, yoghurt continues to be one of the most dynamic categories in packaged food, driven in particular by drinking yoghurt, which continues to overwhelmingly dominate yoghurt and sour milk products, accounting for nearly 100% of the category’s overall value sales. It also remains the best performing category, with sales supported by the country’s growing urban and young populations.

CHI maintains its lead but continues to lose share, while on-the-go packaging is increasingly important and competition in yoghurt intensifies in 2020

CHI remains the leading player in yoghurt and sour milk products in 2020, thanks to its popular Hollandia brand. The company’s position can be largely attributed to a strong distribution network nationwide, through which it leads many food and drink categories.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Nigeria?
What are the major brands in Nigeria?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic slows demand for yoghurt and sour milk products as the economy worsens and unit prices increase in 2020

Drinking yoghurt benefits from being seen as a good source of on-the-go nutrition and flavoured and plain yoghurt demand decreases due to high import costs in 2020

CHI maintains its lead but continues to lose share, while on-the-go packaging is increasingly important and competition in yoghurt intensifies in 2020

RECOVERY AND OPPORTUNITIES

Yoghurt and sour milk products likely to grow over the forecast period as the economy is expected to bounce back in the medium term

Yoghurt to benefit from being seen as a convenient, filling and nutritious snack over the forecast period

Further premiumisation expected over the forecast period

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice declines as providers can only offer take away services
Major foodservice ingredients, such as edible oils, experience worst performances
Sauces, dressings and condiments a key driver for foodservice

Consumer Foodservice

Young, urban population and rise in number of employed women will encourage consumers to eat out as economy recovers
Third-party delivery platforms benefit from changes in consumer lifestyles
Independents continue to dominate consumer foodservice benefitting from lax enforcement of COVID-19 measures

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Distribution of Packaged Food by Format: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format and Category: % Value 2020
Table 25 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 26 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Yoghurt and Sour Milk Products in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Pandemic slows demand for yoghurt and sour milk products as the economy worsens and unit prices increase in 2020

Drinking yoghurt benefits from being seen as a good source of on-the-go nutrition and flavoured and plain yoghurt demand decreases due to high import costs in 2020

CHI maintains its lead but continues to lose share, while on-the-go packaging is increasingly important and competition in yoghurt intensifies in 2020

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic slows demand for yoghurt and sour milk products as the economy worsens and unit prices increase in 2020

Drinking yoghurt benefits from being seen as a good source of on-the-go nutrition and flavoured and plain yoghurt demand decreases due to high import costs in 2020

CHI maintains its lead but continues to lose share, while on-the-go packaging is increasingly important and competition in yoghurt intensifies in 2020

RECOVERY AND OPPORTUNITIES

Yoghurt and sour milk products likely to grow over the forecast period as the economy is expected to bounce back in the medium term

Yoghurt to benefit from being seen as a convenient, filling and nutritious snack over the forecast period

Further premiumisation expected over the forecast period

CATEGORY DATA

Packaged Food in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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