The outlook is positive for yoghurt over the forecast period, with healthy constant value and volume growth predicted. There is significant growth potential, in particular for drinking yoghurt, as value sales increase through modern grocery channels and as a result consumers switch from popular unpackaged yoghurt, such as the local fura da nono to branded products.
Over the forecast period, yoghurt is predicted to see a greater focus on premiumisation, especially when the economic climate in the country improves. Such products tend to be consumed by middle- and upper-income households, who enjoy purchasing products of significantly higher quality than the more popular mass brands.
Spoonable yoghurt (consisting of flavoured yoghurt and plain yoghurt) will benefit from the influence of Western diets, as well as from novelty. There will also be increased visibility through supermarkets and hypermarkets.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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