Executive Summary

Aug 2018
PROSPECTS
Tradition of sour milk consumption

There is a strong tradition of consuming sour milk products in Uzbekistan in the form of the snack, qurt, dry sour milk seasoned with pepper and salt, as well as a range of drinks including ayran, sour milk diluted with spring water and flavoured with herbs, and kumys, which is made from mare’s milk. Consequently, on the one hand, there is a strong platform for the development of yoghurt and sour milk products in the market founded on consumer familiarity with such products, and, on the other, a potential constraint on the category’s expansion in the form of readily available traditional artisanal products.

Manufacturers target parents

Children, or rather their parents, represent a key target group for packaged yoghurt and sour milk products in Uzbekistan. Manufacturers aim advertising campaigns at parents, particularly younger ones who tend to be more health-conscious than their older counterparts.

Growth drivers

Factors such as rising concerns about the quality and safety of unpackaged products, the development of the supermarket channel, increasing involvement from foreign manufacturers and the modernisation of the local dairy industry will all contribute to the development of packaged yoghurt and sour milk products during the forecast period. The expanding availability of affordable locally produced packaged yoghurt and sour milk products will enable lower-income consumers to enter the category.

COMPETITIVE LANDSCAPE
Bio-Sut extends lead

Bio-Sut QK MChJ extended its lead in yoghurt and sour milk products in 2018. The domestic company consolidated its strong lead in sour milk products through the expansion of both the Bio Kefir and Bifidok brands, which have established high levels of consumer loyalty and trust.

Domestic players make inroads in yoghurt

While sour milk products is dominated by local companies, the yoghurt category is led by foreign multinationals, with French company, Danone, taking top spot, followed by Ehrmann and Campina, based in Germany and the Netherlands, respectively. However, domestic players are expanding their presence in yoghurt, with Bio-Sut pulling up nearly neck-and-neck with Ehrmann and Campina in 2018, while Kamilka Products overtook PepsiCo-owned Russian dairy producer, Wimm-Bill-Dann, to gain fifth spot in the yoghurt category during the year.

Potential for multinational expansion

While local players are gaining ground in yoghurt, the strong growth forecast for flavoured yoghurt over 2018-2023 and the increasingly favourable investment environment could encourage more foreign players to look to develop a presence in the category. Several major multinationals, including Nestlé and Lactalis, have already developed significant positions in other areas of dairy, providing a logistical platform and, to some extent, brand-awareness for expansion into yoghurt.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Yoghurt and Sour Milk Products in Uzbekistan

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Uzbekistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Uzbekistan?
  • What are the major brands in Uzbekistan?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

A period of significant transition
Increasing investment in local infrastructure
Changing conditions favouring domestic players
Rural population supports traditional grocery retailing
Uncertain outlook

FOODSERVICE

Sales to Foodservice
Demand for convenience exerting a growing influence
Growth categories
Investment in agriculture and production set to boost sales

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources