Yoghurt and Sour Milk Products in
Country Report
Executive Summary
Aug 2018PROSPECTS
Tradition of sour milk consumption
There is a strong tradition of consuming sour milk products in Uzbekistan in the form of the snack, qurt, dry sour milk seasoned with pepper and salt, as well as a range of drinks including ayran, sour milk diluted with spring water and flavoured with herbs, and kumys, which is made from mare’s milk. Consequently, on the one hand, there is a strong platform for the development of yoghurt and sour milk products in the market founded on consumer familiarity with such products, and, on the other, a potential constraint on the category’s expansion in the form of readily available traditional artisanal products.
Manufacturers target parents
Children, or rather their parents, represent a key target group for packaged yoghurt and sour milk products in Uzbekistan. Manufacturers aim advertising campaigns at parents, particularly younger ones who tend to be more health-conscious than their older counterparts.
Growth drivers
Factors such as rising concerns about the quality and safety of unpackaged products, the development of the supermarket channel, increasing involvement from foreign manufacturers and the modernisation of the local dairy industry will all contribute to the development of packaged yoghurt and sour milk products during the forecast period. The expanding availability of affordable locally produced packaged yoghurt and sour milk products will enable lower-income consumers to enter the category.
COMPETITIVE LANDSCAPE
Bio-Sut extends lead
Bio-Sut QK MChJ extended its lead in yoghurt and sour milk products in 2018. The domestic company consolidated its strong lead in sour milk products through the expansion of both the Bio Kefir and Bifidok brands, which have established high levels of consumer loyalty and trust.
Domestic players make inroads in yoghurt
While sour milk products is dominated by local companies, the yoghurt category is led by foreign multinationals, with French company, Danone, taking top spot, followed by Ehrmann and Campina, based in Germany and the Netherlands, respectively. However, domestic players are expanding their presence in yoghurt, with Bio-Sut pulling up nearly neck-and-neck with Ehrmann and Campina in 2018, while Kamilka Products overtook PepsiCo-owned Russian dairy producer, Wimm-Bill-Dann, to gain fifth spot in the yoghurt category during the year.
Potential for multinational expansion
While local players are gaining ground in yoghurt, the strong growth forecast for flavoured yoghurt over 2018-2023 and the increasingly favourable investment environment could encourage more foreign players to look to develop a presence in the category. Several major multinationals, including Nestlé and Lactalis, have already developed significant positions in other areas of dairy, providing a logistical platform and, to some extent, brand-awareness for expansion into yoghurt.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Uzbekistan with research from Euromonitor's team of in-country analysts.
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The Yoghurt and Sour Milk Products in Uzbekistan market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Yoghurt and Sour Milk Products in Uzbekistan?
- What are the major brands in Uzbekistan?
- Which variety of yoghurt is performing better – spoonable or drinking?
- In the wake of recent controversies, what does the future hold for functional probiotic products?
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This industry report originates from Passport, our Packaged Food market research database.
Packaged Food in Uzbekistan - Industry Overview
EXECUTIVE SUMMARY
A period of significant transition
Increasing investment in local infrastructure
Changing conditions favouring domestic players
Rural population supports traditional grocery retailing
Uncertain outlook
FOODSERVICE
Sales to Foodservice
Demand for convenience exerting a growing influenceGrowth categories
Investment in agriculture and production set to boost sales
CATEGORY DATA
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2013-2018Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
SOURCES
Summary 1 Research SourcesRelated Reports
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