After performing well in response to the COVID-19 pandemic in 2020, yoghurt and sour milk products will witness slowed current value growth in 2021. Nonetheless, the product area will continue to perform well and mirror a similar performance witnessed over the review period.
Sour milk products will continue to dominate current value sales of yoghurt and sour milk products in Azerbaijan as these products are part of daily life for many consumers. Local manufacturers tend to focus on these products, which include ayran, kefir and dovga, with these appealing to the tastes of local consumers.
Plain yoghurt will remain one of the most demanded product areas over the forecast period due to its function within traditional cooking. However, growth will be somewhat constrained by the widespread usage of qatiq (a fermented milk product) which is often prepared in villages for use with salads or as a dish in its own right.
Sweeter varieties of yoghurt will see strong current value growth over the forecast period. Flavoured yoghurt with fruit pieces for example, is growing in popularity with parents, as children aged three and over are the key target audience.
Drinking yoghurt will perform well over the forecast period as this product area is benefiting from the growing health and wellness trend which will be further bolstered by the pandemic. Likewise, the growing number of modern grocery retailers is helping to improve distribution of drinking yoghurt.
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This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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