Yoghurt and sour milk products will register muted constant value and volume growth over the forecast period, with both products registering similar growth. The continuing war in Ukraine will dampen volume sales, as inflationary pressure continues.
In light of continued disrupted trade with its main trading partners over the forecast period, due to the war in Ukraine, there will be a focus on increasing local production, particularly for yoghurt, which is more dependent on imports. In addition, a lot of local producers are also looking to expand beyond milk to other dairy products, where there are higher profit margins.
Product launches will concentrate on offering yoghurt with a healthier positioning, be that with lower sugar or adding value-added ingredients. There will also be a focus on children’s yoghurt, with stand-out packaging in primary colours and the use of cartoon characters, in order to entice children.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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