As consumers turn away from food products with high levels of added sugar, sales of flavoured yoghurt are expected to continue declining over the forecast period. In response, manufacturers are likely to continue innovating to reduce sugar content following the efforts of Stonyfield Farm and Dannon during 2017 and 2018.
Drinking yoghurt is set for the most dynamic growth over the forecast period. The penetration of drinking yoghurt remains relatively low and the category offers significant potential for future growth, which is likely to encourage further innovation and the entry of new players.
From its introduction in 2007 until 2017, Greek yoghurt was a major driver of growth in yoghurt and sour milk products. Its high protein content, modest calorie count and versatility enabled brands to charge higher prices than for other types of yoghurt.
After completing its acquisition of WhiteWave Foods in 2017, Groupe Danone’s merged entity Danone North America remained atop the rankings in yoghurt and sour milk products in 2018. February 2018 saw the company launch Dannon Activia Dailies, a probiotic yoghurt which comes in multipacks of small 3.
Declining demand for Greek yoghurt has presented challenges for Chobani, the pioneer of the US Greek yoghurt revolution. 2017 saw the company take steps to diversify its product range in order to minimise the effects of falling demand and this continued in 2018 with the launch of apple and cucumber flavoured drinking yoghurt as well as a new range of Greek yoghurts with indulgent toppings under the Chobani Flip sub-brand.
General Mills continued to struggle in yoghurt in 2018 as three of its four yoghurt brands registered sales declines, including Yoplait, the category’s third-ranked brand. One reason for General Mills’ poor performance in recent years is that it is considerably less innovative than its major rivals.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Yoghurt and Sour Milk Products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Yoghurt and Sour Milk Products in USA market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.