Executive Summary

Sep 2018
PROSPECTS
Declining sales as concerns over sugar drive demand away from flavoured yoghurt

As consumers turn away from food products with high levels of added sugar, sales of flavoured yoghurt are expected to continue declining over the forecast period. In response, manufacturers are likely to continue innovating to reduce sugar content following the efforts of Stonyfield Farm and Dannon during 2017 and 2018.

Drinking yoghurt set to remain the standout category

Drinking yoghurt is set for the most dynamic growth over the forecast period. The penetration of drinking yoghurt remains relatively low and the category offers significant potential for future growth, which is likely to encourage further innovation and the entry of new players.

Plain yoghurt set to see the search for “the next Greek yoghurt” as demand wanes

From its introduction in 2007 until 2017, Greek yoghurt was a major driver of growth in yoghurt and sour milk products. Its high protein content, modest calorie count and versatility enabled brands to charge higher prices than for other types of yoghurt.

COMPETITIVE LANDSCAPE
Danone North America remains on top following its acquisition of WhiteWave

After completing its acquisition of WhiteWave Foods in 2017, Groupe Danone’s merged entity Danone North America remained atop the rankings in yoghurt and sour milk products in 2018. February 2018 saw the company launch Dannon Activia Dailies, a probiotic yoghurt which comes in multipacks of small 3.

Second-placed Chobani struggles as interest in Greek yoghurt continues to fade

Declining demand for Greek yoghurt has presented challenges for Chobani, the pioneer of the US Greek yoghurt revolution. 2017 saw the company take steps to diversify its product range in order to minimise the effects of falling demand and this continued in 2018 with the launch of apple and cucumber flavoured drinking yoghurt as well as a new range of Greek yoghurts with indulgent toppings under the Chobani Flip sub-brand.

Polarisation erodes the position of General Mills’ mid-priced brands

General Mills continued to struggle in yoghurt in 2018 as three of its four yoghurt brands registered sales declines, including Yoplait, the category’s third-ranked brand. One reason for General Mills’ poor performance in recent years is that it is considerably less innovative than its major rivals.

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Yoghurt and Sour Milk Products in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in USA with research from Euromonitor's team of in-country analysts.

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The Yoghurt and Sour Milk Products in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in USA?
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  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

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This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market
Revamping of traditional concepts of packaged food products
Mergers and acquisitions continue to provide opportunities for growth
Online grocery retailing slated for aggressive expansion
Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice
Plant-based alternatives sprouting up in foodservice outlets
Potential for future growth via foodservice investments
Retail-orientated manufacturers try their hand at foodservice
Consumer Foodservice
Restaurants within retail outlets offer continued upside
Fast food automation seen as opportunity to increase sales
Pop-up restaurants emerging in major cities

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources