Yoghurt and Sour Milk Products in Portugal

2020 IMPACT

Yoghurt and sour milk products that offer functional benefits expected to perform best in 2020

Despite expecting relatively stagnant growth for yoghurt and sour milk products in both retail volume and current value terms in 2020, it is an improvement from generally declining growth rates in 2019. Because of lockdown restrictions, foodservice volume sales of yoghurt and sour milk products are expected to decline as hotels, restaurants, schools and other enterprises remain closed.

Danone expected to retain leadership in 2020 due to innovation with “super ingredients”

Danone Portugal is expected to retain its leadership of yoghurt and sour milk products in Portugal in 2020, with a strong presence by offering a wide variety of brands including Activia, Corpos, Oikos, Actimel, Danacol, and Danonino. Although the player relies on its wide variety in terms of flavours and types and continuously launches new varieties to attract Portuguese consumers, the player continued to record sales losses in the line with the category’s overall performance.

Consumers are attracted to natural plain yoghurt with high protein content leading to more launches in 2020

Despite the overall declining demand for yoghurt, plain yoghurt is expected to continue recording strong performance in 2020 in both current value and retail volume terms, with consumers increasingly drawn to this type for its natural image and healthy attributes such as sugar-free or with enriched protein, in addition to its versatility in consumption occasions in terms of cooking or being mixed with other ingredients to offer a nutritious breakfast when mixed with fruit, cereal or seeds.

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