The rise in retail prices is set to make many consumers concerned about their finances in the early forecast period. As such, consumers are likely to try to save money by trading down to less expensive products during their grocery shopping.
Overall, demand for yoghurt has been declining throughout the review period, both in retail volume and current value terms. However, there has been an increase in demand for functional products such as kefir, that are perceived as beneficial for digestive health, and for naturally rich in protein products, such as skyr.
Online shopping has grown significantly during the pandemic, including within yoghurt and sour milk products. At the beginning of the pandemic, some retailers such as Pingo Doce, were not quick to adapt to the new operating conditions and lacked the delivery infrastructure to provide a smooth and convenient shopping experience.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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