Competitive Landscape
Junlebao Gains Momentum as Chilled Yoghurt Reshapes Competition
Yoghurt and sour milk products remain concentrated, with Inner Mongolia Yili Industrial Group expected to hold the largest company share at 29% in 2026, followed by Inner Mongolia Mengniu Dairy Industry at 18%. However, concentration has eased over 2021-2026 as both companies have steadily lost share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in China?
- Which are the leading brands in Yoghurt and Sour Milk Products in China?
- How are products distributed in Yoghurt and Sour Milk Products in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in China - Category analysis
Key Data Insights
Yoghurt and Sour Milk Products Summary
Sales Decline Slows Despite Continued Economic Pressures
Everyday Wellness Drives Demand for Plain and Greek Yoghurt
Regional Flavours and Textures Drive Innovation
Flavour Innovation to Help Support Chilled Yoghurt Performance
Functional Nutrition Expected to Become a Central Innovation Platform
Junlebao Gains Momentum as Chilled Yoghurt Reshapes Competition
Supermarkets Lose Ground as Convenience and E-Commerce Gain Momentum
Channel-Exclusive Launches Gain Importance
Strain Science and New Consumption Occasions Drive Innovation
Recent Launches Show Strain Precision and Design Ambition
Innovation Redefines Competitive Advantage and Consumer Reach
Dairy Products and Alternatives in China - Industry Overview
2026 Developments
Key Data Insights
Demographic and Demand Pressures Weigh on China's Dairy Landscape
Clinical Nutrition Reshapes Product Innovation across Life Stages
Functional Indulgence Expands Snacking and Flavour-Led Innovation
Product Shifts Expected to Create Contrasting Growth Prospects
Localised Plant-Based Products Set to Broaden Everyday Consumption
Cautious Spending to Raise the Threshold for Premiumisation
Leaders Face Growing Pressure From Premium and Value-Focused Players
Acquisitions and Portfolio Optimisation Reshape Corporate Strategies
Declining Relevance of Supermarkets Reshapes Dairy Retailing
Specialist and Value-Led Formats Broaden Their Appeal
Online-To-Offline Services Accelerate Online Retail Growth
Wellness, Protein and Clean Labels Steer Innovation
Recent Launches Showcase Precision Nutrition and Active Living
Competition Intensifies and Retail Channels Fragment
Country Reports Disclaimer
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!