As previously mentioned, consumers living in northern China and other comparatively cold areas do not like eating cold foods. Therefore, it is challenging for chilled yoghurt to further increase its penetration.
In 2022, drinking yoghurt with bubbles has appeared in the market. New Hope and Yili launched these new drinking yoghurt products in April and July respectively.
Drinking yoghurt is set to remain the dominant product type within yoghurt in the forecast period, and is expected to return to growth in both retail volume and current value terms. While most drinking yoghurt products in the market are in small packaging for individual consumption, more family-size packaging is starting to be seen on shelves.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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