Yoghurt and sour milk products is set to maintain solid retail sales growth over the forecast period due to high per capita consumption and rising demand as yoghurt is increasingly regarded as a healthy and nutritious dairy product. Yoghurt in particular continues to be seen as an important staple food in the majority of Macedonian households and it is very unlikely that this situation will change as plain yoghurt, in particular, is a key ingredient in many important Macedonian dishes.
As mentioned above, high demand for yoghurt and sour milk products is being driven in general by the status of plain yoghurt and drinking yoghurt as essential daily staples. However, during the forecast period the category is also expected to benefit from the health and wellness trend, which is encouraging consumers to favour traditional nutritious dairy products that are known to be high in protein, including plain yoghurt.
As mentioned above, Macedonian consumers are becoming increasingly aware of the health benefits of free from lactose dairy products due to the spreading awareness of the problems that can be caused in the human digestive system by excessive lactose consumption. While this certainly applies to the small percentage of the Macedonian population who are lactose intolerant or sensitive to lactose, the potential consumer base for free from lactose dairy products extends far beyond this group to include large numbers of consumers who are merely concerned about the potential for lactose to cause bloating, digestive discomfort and diarrhoea, among other potential side effects of lactose consumption.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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