As the effects of the inflation crisis are set to progressively wane over the forecast period, demand for yoghurt is likely to increase, driven by the growing focus on health and wellness and indulgence. Indeed, plain yoghurt, flavoured yoghurt and drinking yoghurt are all likely to experience volume sales growth.
The trend towards products positioned to provide energy and strength is likely to grow and increasingly shape innovation within yoghurt over the forecast period. The success of Danone’s Hipro brand of high protein drinking yoghurt over the second half of the review period, accompanied by strong promotional and advertising activity, is set to continue over the forecast period.
In 2023, Danone and Colruyt began a collaboration in order to improve the Eco-Score label in Belgium. Colruyt developed this label in 2021 in order to provide consumers with a fully transparent picture of the ecological footprint of each product.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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