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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Belgium

20 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Declining demand for basic yoghurt

Belgians’ per capita consumption of yoghurt and sour milk products remains low compared to the country’s neighbouring countries. Manufacturers have long tried to boost the healthy image of yoghurt and to create new consumption occasions through marketing and advertising campaigns.

Indulgence among key growth drivers

Since 2014, when the first Greek-style yoghurt was launched in Belgium, demand for this creamy yoghurt type has continued to grow. Most manufacturers launched their versions of Greek-style yoghurt, including non-dairy based yoghurt producers Alpro.

Premium, healthy yoghurt is dynamic

In addition to Greek-style yoghurt, the most dynamic performer in 2017 and 2018 was non-dairy yoghurt, due to its positive image and from the strong support from brands Pur Natur and Alpro.

COMPETITIVE LANDSCAPE

Danone loses share in 2018

Danone NV/SA remained the category leader in 2018 but increasing competition from premium organic players such as Mik NV and non-dairy brands such as Alpro resulted in the company losing share in 2018. Activia and Vitalinea were both negatively affected by such competition.

Alpro NV and Mik NV are the most dynamic companies in yoghurt and sour milk products

Apart from Danone, no other player held double-digit value share in 2018. In this rather fragmented context, two companies emerged to gain share.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Belgium?
What are the major brands in Belgium?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Belgium - Category analysis

HEADLINES

PROSPECTS

Declining demand for basic yoghurt

Indulgence among key growth drivers

Premium, healthy yoghurt is dynamic

COMPETITIVE LANDSCAPE

Danone loses share in 2018

Alpro NV and Mik NV are the most dynamic companies in yoghurt and sour milk products

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Belgium - Industry Overview

EXECUTIVE SUMMARY

Competition from unpackaged food

Volume sales under pressure, but value sales boosted by demand for quality

Private label growth halted by aggressive competition from leading brands

Denser competitive retail landscape also impacts packaged food manufacturers

Difficult environment for packaged food

FOODSERVICE

Sales to Foodservice

Better expectations for foodservice in 2018
Flexitarianism provides opportunity for foodservice
Green and premium strategy attracting Belgian consumers

Consumer Foodservice

Consumers looking for convenience and healthier options
Online ordering and home delivery provides opportunity for foodservice
Positive forecast

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Declining demand for basic yoghurt

Indulgence among key growth drivers

Premium, healthy yoghurt is dynamic

COMPETITIVE LANDSCAPE

Danone loses share in 2018

Alpro NV and Mik NV are the most dynamic companies in yoghurt and sour milk products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Belgium - Category analysis

HEADLINES

PROSPECTS

Declining demand for basic yoghurt

Indulgence among key growth drivers

Premium, healthy yoghurt is dynamic

COMPETITIVE LANDSCAPE

Danone loses share in 2018

Alpro NV and Mik NV are the most dynamic companies in yoghurt and sour milk products

CATEGORY DATA

Packaged Food in Belgium - Industry Overview

EXECUTIVE SUMMARY

Competition from unpackaged food

Volume sales under pressure, but value sales boosted by demand for quality

Private label growth halted by aggressive competition from leading brands

Denser competitive retail landscape also impacts packaged food manufacturers

Difficult environment for packaged food

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

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