Yoghurts and sour milk faces a period of slower, but steady volume growth in the forecast period. The category has benefitted greatly from the pandemic when consumers spent more time at home and made more considered yoghurt purchases to support their health and wellbeing.
Locality is set to become a more important factor in the yoghurt and sour milk category over the forecast period. Indeed, Belgians are drawn to buying home-produced yoghurt products as they are to locally-produced drinking milk products.
Although the shift towards plant-based alternatives will dampen demand somewhat, yoghurts and sour milk will benefit from the trend towards eating a flexitarian diet. Yoghurt is a nutritional food choice for individuals choosing to include more plants and less meat and fish in their diet.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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