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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Bulgaria

26 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Plain yoghurt drives sales

By far the biggest drinking milk products area, plain yoghurt continues to drive overall sales. Often eaten as a snack, people use yogurt to make many dishes.

Distrust in manufacturers

In 2017, there was a scandal connected with the BSS (Bulgarian State Standart). The government allows only three types of packaging: glass, ceramics and a specific type of plastic - polystyrene (PS) in this area.

Future development

As more and more consumers embrace the lifestyle trend and become interested in probiotics, traditional Bulgarian products with even higher fat content and including probiotics are likely to be the preferred choice.

COMPETITIVE LANDSCAPE

Leader player focusing on new product

In 2018, Danone Serdika remained the leading player in the area. The company recorded a slight decline in value share compared to the previous year.

Social campaign from Obedinena Mlechna Kompania

The key advertising campaigns in 2018 were carried out by Obedinena Mlechna Kompania. The company continued with its well-known campaign from 2017 featuring the slogan “Vereya – for more healthy families”.

Lidl Bulgaria continues to grow strongly

Discounter Lidl continues to improve its position, registering growth in 2018 due to the popularity of its private label range. In 2017, the company launched a campaign that encouraged consumers to share original and traditional recipes.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Bulgaria?
What are the major brands in Bulgaria?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Plain yoghurt drives sales

Distrust in manufacturers

Future development

COMPETITIVE LANDSCAPE

Leader player focusing on new product

Social campaign from Obedinena Mlechna Kompania

Lidl Bulgaria continues to grow strongly

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Increased purchasing power to boost demand for better quality food

Growth fuelled by emergence of health and wellness products

Leading players investing in cross-category presence and strong promotions

Modern grocery retailers gaining sales share

Packaged food to continue posting stable and steady growth

FOODSERVICE

Sales to Foodservice

Sales to foodservice to stagnate in 2018

Tortilla chips, shelf stable dairy desserts, breakfast cereals and savoury biscuits performing well

Foodservice sales to continue developing

Consumer Foodservice

Economic development, convenience and tourism to boost consumer foodservice growth
Number of outlets stabilises in 2018
Large international brands lead growth

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Plain yoghurt drives sales

Distrust in manufacturers

Future development

COMPETITIVE LANDSCAPE

Leader player focusing on new product

Social campaign from Obedinena Mlechna Kompania

Lidl Bulgaria continues to grow strongly

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Plain yoghurt drives sales

Distrust in manufacturers

Future development

COMPETITIVE LANDSCAPE

Leader player focusing on new product

Social campaign from Obedinena Mlechna Kompania

Lidl Bulgaria continues to grow strongly

CATEGORY DATA

Packaged Food in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Increased purchasing power to boost demand for better quality food

Growth fuelled by emergence of health and wellness products

Leading players investing in cross-category presence and strong promotions

Modern grocery retailers gaining sales share

Packaged food to continue posting stable and steady growth

FOODSERVICE

Sales to Foodservice

Tortilla chips, shelf stable dairy desserts, breakfast cereals and savoury biscuits performing well

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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