The already prominent health and wellness trend received a boost from the COVID-19 crisis, both because of the immediate threat from the disease, which stimulated interest in products capable of enhancing the functioning of the immune system, and because of awareness of the sedentary lifestyles and poor diets associated with lockdown. Moreover, the direction of the health and wellness trend, towards a holistic and preventative approach to wellbeing, with a particular emphasis on nutrition and natural products, is potentially very favourable for yoghurt.
Amongst the segments likely to benefit from the increasing consumer focus on health and wellness and the ongoing shift towards natural nutrition are probiotic and organic yoghurts. Products fortified with probiotics will continue to deepen their market penetration as a healthy and nourishing alternative to pills.
Another likely result of the trend towards more natural diets is the growing popularity of yoghurt with a higher fat content. These products are not only considered to be more natural, but also of higher quality.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Drinks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!