Yoghurt and sour milk products will return to marginal volume growth rates over the forthcoming years. Although quite a mature category, consumption will increase mainly due to the health benefits of these products, quality improvements and the addition of added-value products.
Plain yoghurt will improve in quality as more organic products are launched in this category. Functional yoghurts, like Bor Chvor Probiotic and Domlyan’s Probio Effect yoghurt, as well as new recipes combining probiotics and collagen, will continue to gain consumer interest as a healthier and more natural alternative to taking pills.
Although relatively small, the drinking yoghurt category will see the strongest growth in the forecast period, mainly due to the development of value-added products. A key example is the newly launched Danone Actimel, which, in addition to the classical yoghurt cultures (Lactobacillus bulgaricus and Streptococcus thermophilus), contains 20 billion exclusive L.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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