Yoghurt and sour milk products are a key staple of the Egyptian diet and will register healthy constant value and volume growth over the forecast period. The product is an as important healthy commodity for Egyptians, especially in during the holy month of Ramadan.
The increasing rates of obesity and diabetes in Egypt will prompt the development of sugar-free and other healthier yoghurt products into the forecast period. Also, with the arrival of Greek yoghurt a few years ago, consumers have been educated on the benefits of increasing their protein intake, and Greek yoghurt will continue to gain value share, with multiple flavour combinations expected to be launched over the forecast period.
Promotions are expected to remain a key factor driving many consumers' purchasing decisions over the forecast period. Over the review period, Egypt’s leading yoghurt brands have consistently engaged in efforts to support sales growth through price promotions.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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