Yoghurt and sour milk products are a key staple of the Egyptian diet and will register healthy constant value and volume growth over the forecast period. While yoghurt will continue to be a popular product, the uncertain economic outlook will affect disposable incomes and there will be a degree of trading down.
The increasing rates of obesity and diabetes in Egypt will prompt the development of sugar free and other healthier yoghurt products into the forecast period. Also, with the arrival of Greek yoghurt a few years ago, consumers have been educated on the benefits of increasing their protein intake and Greek yoghurt will continue to gain value share, with multiple flavour combinations expected to be launched over the forecast period.
Promotions are expected to remain a key factor driving the purchasing decisions of many consumers over the forecast period. Over the review period Egypt’s leading yoghurt brands have consistently engaged in efforts to support sales growth through the use of price promotions.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!