Yoghurt and sour milk products witnessed further good growth in 2021 thanks to the growing trend of healthy drinking and the change in Egyptians’ eating due to increased health consciousness following COVID-19. Consumers are increasingly looking closely at labels and the expansion of the market of healthy FF products is expected.
There is an increase in Irish dairy products prices in 2021 due to the increase in demand since 2020 for cheese and yoghurt. The increase in imported milk prices due to the COVID-19 crisis in Europe forced manufacturers to use local milk, which in turn contributed to raising prices of local dairies also.
Almarai Co Ltd led the market of plain and flavoured yoghurt with its variety of flavours, trusted quality and attractive promotions. Improved distribution, plus expanding and investing in Egypt to meet the increasing demand increased its market share in 2021.
Yoghurt and sour milk products are expected to witness good growth in the forecast period to 2026 as yoghurt is a staple product in every Egyptian household. Meanwhile the year-on-year growth in the economic conditions that Egypt is witnessing is encouraging consumers to buy, especially food, and the increase of variety and pricing points and competition appeals to consumers.
Promotions are expected to remain a key factor driving the purchasing decisions of many consumers over the forecast period. Over the review period Egypt’s leading yoghurt brands have consistently engaged in efforts to support sales growth through the use of price promotions.
Generally, the manufacturers of dairy products in Egypt are placing greater emphasis on online campaigns, new packaging and innovation, and outdoor advertising, with the latter aimed at creating greater visibility and connecting with consumers in a bid to build loyalty. Meanwhile, social media is increasingly favoured over TV when running campaigns.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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