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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Pakistan

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lockdown benefits unpackaged yoghurt and sour milk products sales

Packaged yoghurt will experience slower growth in 2020 as consumers opted for convenience amidst the lockdown and majorly resorted to neighbourhood food specialists (milk shops). Neighbourhood food specialists remained open for extended hours with additional government support, making it convenient for people to purchase unpackaged yoghurt and sour milk products.

Plain yoghurt leads the way while there is still little interest in packaged sour milk products

Plain yoghurt dahi and lassi are staple products in Pakistan. Growth is primarily attributable to more consumers switching from unpackaged variants to packaged ones – a rising trend, particularly amongst working consumers in urban areas, that continues unabated despite the wider macroeconomic malaise.

Nestlé continues to lead thanks to early entry and strong brand reputation

While a small number of consumers are trading up to packaged plain yoghurt from unpackaged plain yoghurt, and fruited yoghurt is emerging as a minor niche, the category is still highly undeveloped, with leading companies such as Nestlé endeavouring to raise awareness overall. Nestlé Pakistan leads yoghurt and sour milk products.

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Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Pakistan?
What are the major brands in Pakistan?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown benefits unpackaged yoghurt and sour milk products sales

Plain yoghurt leads the way while there is still little interest in packaged sour milk products

Nestlé continues to lead thanks to early entry and strong brand reputation

RECOVERY AND OPPORTUNITIES

Innovation in product variants promises growth in plain and flavoured yoghurt

Supermarkets are to become an increasingly significant distribution channel, benefiting sales of packaged yoghurt and sour milk products

Rapid urbanisation is anticipated to benefit packaged yoghurt sales

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales hit hard by COVID-19 restrictions
Good growth ahead thanks to rising affluence, population growth and urbanisation
Foodservice suppliers set to offer specialist ranges as demand rises

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Distribution of Packaged Food by Format: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format and Category: % Value 2020
Table 25 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 26 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Yoghurt and Sour Milk Products in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdown benefits unpackaged yoghurt and sour milk products sales

Plain yoghurt leads the way while there is still little interest in packaged sour milk products

Nestlé continues to lead thanks to early entry and strong brand reputation

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown benefits unpackaged yoghurt and sour milk products sales

Plain yoghurt leads the way while there is still little interest in packaged sour milk products

Nestlé continues to lead thanks to early entry and strong brand reputation

RECOVERY AND OPPORTUNITIES

Innovation in product variants promises growth in plain and flavoured yoghurt

Supermarkets are to become an increasingly significant distribution channel, benefiting sales of packaged yoghurt and sour milk products

Rapid urbanisation is anticipated to benefit packaged yoghurt sales

CATEGORY DATA

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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