Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Pakistan

23 pages, Aug 2017

US$990

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Executive Summary

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TRENDS

The increase in urbanisation and population growth, together with economic improvements, contributed to increasing demand for packaged yoghurt and sour milk products in 2017.

COMPETITIVE LANDSCAPE

Nestlé Pakistan led yoghurt and sour milk products with a retail value share of 50% in 2017. The company was a leader and one of the first entrants in packaged yoghurt with its Nestlé Yoghurt and Raita brands. It enjoys strong international brand recognition, a reputation for quality and benefits from loyalty among consumers of its other dairy brands.

PROSPECTS

Yoghurt and sour milk products is expected to record a retail value CAGR of 8% at constant 2017 prices over the forecast period versus the review period equivalent CAGR of 10%. The slightly lower rate is due to an expected decline in constant retail price growth in comparison to the review period. Due to the predicted overall stability in the inflation rate in the economy, pressure on manufacturers’ margins will also ease.

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Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Pakistan?
What are the major brands in Pakistan?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Pakistan - Company Profiles

Engro Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Engro Foods (Pvt) Ltd: Key Facts
Summary 2 Engro Foods (Pvt) Ltd: Operational Indicators
Summary 3 Engro Foods (Pvt) Ltd: Competitive Position 2017

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Urbanisation and a good economic performance drive growth of packaged food

Inflation is lower than earlier in the review period

Competitive environment remains concentrated

Distribution shares of hypermarkets and supermarkets continue to rise

Inflation and taxes are expected to keep manufacturers’ margins under pressure

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Distribution of Packaged Food by Format: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format and Category: % Value 2017
Table 14 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Yoghurt and Sour Milk Products in Pakistan

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Yoghurt and Sour Milk Products in Pakistan - Company Profiles

Engro Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Urbanisation and a good economic performance drive growth of packaged food

Inflation is lower than earlier in the review period

Competitive environment remains concentrated

Distribution shares of hypermarkets and supermarkets continue to rise

Inflation and taxes are expected to keep manufacturers’ margins under pressure

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

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