Although a smaller category than yoghurt, the sour milk (lassi) category in Pakistan is expected to see steady growth in the forecast period. There is a stronger tradition for consuming yoghurt among consumers in Pakistan.
One factor that is expected to push demand for packaged yoghurt during the forecast period is the increasingly wide range of packaging sizes that are present in the category. In the past, packaged yoghurt category comprising almost entirely plain yoghurt, either sweetened or unsweetened yoghurt, in two standard pack sizes: 400g and 125g.
Yoghurt in Pakistan is typically used as an ingredient in cooking, so thick yoghurt is preferred where it is typically used in small quantities. Generally speaking, Pakistani consumers prefer yoghurt with a thick, creamy texture, which is regarded as a natural dairy product, while other products with a more viscous or liquid consistency are considered to be overly processed and thus unhealthy and less value for money.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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