The forecast period is expected to see sour milk products record positive volume growth, although sales are expected to rise at a slower pace than sales of yoghurt. Moreover, sales of sour milk products remain far lower than sales of yoghurt and this is a reflection of the far stronger tradition for consuming yoghurt among the relation of Pakistan.
One factor that is expected to push demand for packaged yoghurt during the forecast period is the increasingly wide range of packaging sizes that are present in the category. In the past, packaged yoghurt category comprising almost entirely plain yoghurt, either sweetened or unsweetened yoghurt, in two standard pack sizes: 400g and 125g.
The forecast period is expected to see flavoured yoghurt register similar volume growth rates to plain yoghurt and this is a sign that significant numbers of local consumers are becoming more interested in flavoured yoghurt. However, it is unlikely that any real flavoured innovation will be seen in the category, with consumers likely to remain loyal to mango flavour, which is traditional in Pakistan due to the long-term popularity of mango lassi among the local population.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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