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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Denmark

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth of skyr sales begin to slow down

In recent years media platforms in Denmark were full of the health benefits of skyr: with its low-fat but very high protein content it really rode the waves of the fitness trend and produced double-digit growth rates. Those growth rates are slowing down now – simply due to skyr’s increasing maturity, as the number of Danish people likely to get involved in the skyr/fitness trend is limited.

Drinking yoghurt criticised for high sugar content

Unlike fat, the view on sugar is always the same, according to the general view: use as little as possible. Some drinking yoghurt products in this category are really building on the fitness trends in their package design; therefore it is quite controversial that they contain significant amounts of sugar.

Danish sour milk products struggle to grow

Arla A38 and other Arla sour milk brands are amongst the most popular Danish sour milk products. Koldskål products show a similar sales pattern to ice cream: 85% of sales happen from May to August and in these months they are much more visible on shelves too; in-store promotion is significant as well.

COMPETITIVE LANDSCAPE

Growth for Arla Foods and Thise to continue slowing down in yoghurt

Growth in yoghurt sales for the two major dairy players Arla Foods and Thise has been fuelled by the booming interest in skyr products, as they are the two largest skyr manufacturers in Denmark. However, skyr growth is slowing down, so growth rates for the two companies are set to resume the steady pace of more traditional yoghurt products.

Arla continues to lead in sour milk products

Arla Foods is the undisputed leader in sour milk products, with its A38 brand as the flagship product. The category has been struggling to grow, not least because of the strong competition from skyr.

Free from dairy yoghurt ready to take off

The free from dairy yoghurt category is still waiting to be discovered by the public and to take off, as it has, for example, in the milk category. Naturli Foods and NatureSource, currently the two most significant players in this arena in Denmark, are ready to supply the increasing demand when the time comes.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Denmark?
What are the major brands in Denmark?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Denmark - Category analysis

HEADLINES

PROSPECTS

Growth of skyr sales begin to slow down

Drinking yoghurt criticised for high sugar content

Danish sour milk products struggle to grow

COMPETITIVE LANDSCAPE

Growth for Arla Foods and Thise to continue slowing down in yoghurt

Arla continues to lead in sour milk products

Free from dairy yoghurt ready to take off

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice

Increased focus on sustainability and food waste in foodservice
Health awareness permeates foodservice
Sales to foodservice follows similar patterns as retail

Consumer Foodservice

Further growth in consumer foodservice
Fast food drives growth
The Danish consumer foodservice paradox

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in Denmark

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Executive Summary

New Report Guarantee

PROSPECTS

Growth of skyr sales begin to slow down

Drinking yoghurt criticised for high sugar content

Danish sour milk products struggle to grow

COMPETITIVE LANDSCAPE

Growth for Arla Foods and Thise to continue slowing down in yoghurt

Arla continues to lead in sour milk products

Free from dairy yoghurt ready to take off

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Denmark - Category analysis

HEADLINES

PROSPECTS

Growth of skyr sales begin to slow down

Drinking yoghurt criticised for high sugar content

Danish sour milk products struggle to grow

COMPETITIVE LANDSCAPE

Growth for Arla Foods and Thise to continue slowing down in yoghurt

Arla continues to lead in sour milk products

Free from dairy yoghurt ready to take off

CATEGORY DATA

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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