Yoghurt and sour milk products is faring slightly better than butter and spreads, cheese, and drinking milk products in 2021, albeit still recording small declines. Even though the free-from dairy sub-category is one of the superstars in dairy retail sales, it has been negatively affected by the re-opening of foodservice in Denmark leading to a decline in home-cooking.
Plain yoghurt is the only sub-category seeing positive growth in 2021. This is being assisted by the launch of new grass milk products from Thise Mejeri, as noted in butter.
Dairy giant Arla Foods Amba is maintaining its significant lead in the otherwise fragmented category of yoghurt and sour milk products in 2021. However, Arla has been facing challenges in this category and it is cited that too much focus on sustainability can be harmful for a brand.
Free-from dairy yoghurt to expected to see significant growth rates over the forecast period. In accordance with the current vegan trend, veganism will spread further from major cities across the rest of Denmark and rural areas, giving a good basis for volume growth.
Organic yoghurt will also see ongoing retail volume growth. This is mainly driven by the fact that, during the time of the pandemic, people have become more aware of the importance of their health and how diet is a crucial factor in this.
Sour milk products are expected to increase in popularity to the detriment of flavoured yoghurt, which is set to show the lowest growth over the forecast period. As Danish consumers are increasingly feeling confused about the controversial information surrounding dairy and high-sugar products, they are increasingly turning to variants which have clearer health benefits.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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