With Danish society already having returned to some semblance of pre-COVID-19 normality, the forecast period is likely to see a polarisation in packaging trends in yoghurt and sour milk products. As mentioned above, the high inflation that has left many Danish households facing substantial pressure on their spending has elevated demand for yoghurt in large pack sizes of up to 1,000g/1,000ml.
With health and wellness set to drive sales growth across numerous categories of dairy products and alternatives during the forecast period, there are likely to be strong opportunities for the leading brands in yoghurt to attract consumers by reference to a variety of health and wellness aspects. For instance, it is expected that there is substantial room for growth in demand for plain yoghurt, drinking yoghurt and even flavoured yoghurt with higher protein content reflected in recent launches which are expected to take off during the forecast period.
One of the most important aspects of the health and wellness trend in dairy products and alternatives during the forecast period is expected to be the increasing consumer interest in free from lactose product lines. While plant-based dairy represents the obvious solution to many consumers looking to reduce their lactose intake, many people are reluctant to give up their favourite dairy products or forego the rich and creamy taste that they believe cannot be emulated with plant-based dairy alternatives.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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