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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Denmark

36 pages, Oct 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In 2017, yoghurt and sour milk products benefitted from less positive development in competing dairy categories. Skyr, which is tracked under fromage frais and quark by Euromonitor International, is an Icelandic dairy product which is extremely popular due to its low fat and high protein content. The product was introduced in Denmark in 2006 by Thise Mejeri, with an increasing number of consumers replacing traditional yoghurt with skyr ever since. However, there were signs of this trend maturing in 2016 and 2017 in Denmark, as growth rates for the first time since the beginning of the review period were merely single digit. This left some opportunity for yoghurt and sour milk to step in once more, with new product developments in 2017 helping the category to once again attract consumer interest and prevent further decline.

COMPETITIVE LANDSCAPE

Arla Foods dominated yoghurt and sour milk products in 2017, posting a value share of 75%, followed by Danish dairy manufacturers Thise Mejeri (3%) and Dagrofa (3%).

PROSPECTS

Two major factors will influence yoghurt and sour milk products most over the forecast period. Firstly, consumers will demand products which are convenient. In line with the increasingly hectic pace of modern life, with more and more people replacing traditional home-based meals such as breakfast with products that can be consumed on-the-go. Yoghurt manufacturers can provide healthy and convenient alternatives to traditional breakfast options by offering consumers products suitable for on-the-go consumption, which ideally can be purchased on the way to work. Secondly, the somewhat stagnating popularity of skyr leaves certain potential for yoghurt and sour milk products as well. The review period saw a shift in perception regarding fat, which has traditionally been believed to be a major cause of lifestyle disease. However, this view has gradually changed and, towards the end of the review period, sugar became the major culprit blamed for causing obesity. Pure skyr has a very distinctive, sour taste. Therefore, many consumers are only able to tolerate the taste when camouflaged with a significant amount of sugar. However, the health benefits of eating protein-rich and low fat skyr are contradicted by the large amount of sugar contained in many products. This leaves potential for yoghurt, as sugar content can be reduced substantially without having to compromise too much on taste.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Denmark?
What are the major brands in Denmark?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Denmark - Company Profiles

Coop Danmark A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Dansk Supermarked A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Naturli' Foods A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Coop Danmark A/S: Key Facts
Summary 2 Coop Danmark A/S: Operational Indicators 2015-2016
Summary 3 Coop Danmark A/S: Private Label Portfolio
Summary 4 Coop Danmark A/S: Competitive Position 2017
Summary 5 Dansk Supermarked A/S: Key Facts
Summary 6 Dansk Supermarked A/S: Operational Indicators 2015-2016
Summary 7 Dansk Supermarked A/S: Competitive Position 2017
Summary 8 Naturli’ Foods A/S: Key Facts
Summary 9 Naturli’ Foods A/S: Operational Indicators 2015-2016
Summary 10 Naturli’ Foods A/S: Competitive Position 2017

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Growth in packaged food current value sales remains stable

Healthy eating and premiumisation trends gain momentum

Polarisation intensifies competitive pressure on leading manufacturers

Internet retailing starts to gain traction in packaged food distribution

Outlook for packaged food remains favourable

KEY TRENDS AND DEVELOPMENTS

Expansion of private label packaged food lines continues

Outlook

Internet retailing starts to develop rapidly from a low base

Outlook

Organic packaged food consumption continues to rise

Outlook

Free from trend follows the development of organic packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Yoghurt and Sour Milk Products in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Yoghurt and Sour Milk Products in Denmark - Company Profiles

Coop Danmark A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Dansk Supermarked A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Naturli' Foods A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Growth in packaged food current value sales remains stable

Healthy eating and premiumisation trends gain momentum

Polarisation intensifies competitive pressure on leading manufacturers

Internet retailing starts to gain traction in packaged food distribution

Outlook for packaged food remains favourable

KEY TRENDS AND DEVELOPMENTS

Expansion of private label packaged food lines continues

Internet retailing starts to develop rapidly from a low base

Organic packaged food consumption continues to rise

Free from trend follows the development of organic packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

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