With health and wellness set to drive sales growth across numerous categories of dairy products and alternatives during the forecast period, there are likely to be strong opportunities for the leading brands in yoghurt to attract consumers by reference to a variety of health and wellness aspects. For instance, there is substantial room for growth in demand for plain yoghurt, drinking yoghurt and even flavoured yoghurt with higher protein content, as reflected in recent launches.
One of the most important aspects of the health and wellness trend in dairy products and alternatives during the forecast period is expected to be the increasing consumer interest in free from lactose product lines. While plant-based dairy represents the obvious solution to many consumers looking to reduce their lactose intake, many people are reluctant to give up their favourite dairy products or forego the rich and creamy taste that they believe cannot be emulated with plant-based dairy alternatives.
The increasing consumer interest in healthy dairy products, especially those with an immunity boosting positioning, will continue to support category sales in the forecast period. Some of the leading names in yoghurt are increasingly positioning their products as naturally healthy and/or fortified/functional, with the focus very much on gut health and immune system support.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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