Yoghurt and Sour Milk Products in Denmark

PROSPECTS

Consumers who include meat-free days in their diet boost sales

Yoghurt and sour milk products continued to see retail volume and current value growth in 2019. Amongst other factors, diets which include meat-free days have created opportunities for yoghurt and sour milk products.

Consumers look for lower sugar products, hampering growth in drinking yoghurt

Increasing interest in healthy snacking means that more Danes are substituting fewer large meals with more small meals in their daily routine. Health-conscious consumers are also looking for lower-sugar products as snacks.

Resurgence of koldskål boosts sales of sour milk products

Sour milk products saw significant competition from skyr in the review period. Media platforms in Denmark were full of the health benefits of skyr.

COMPETITIVE LANDSCAPE

New healthy product developments boost Arla’s lead

Arla Foods remained dominant in yoghurt and sour milk products in value terms in 2019, with its leading brands Cheasy, Arla and Kløver all accounting for double-digit shares. The company recently significantly expanded its research and development capacity with its new research centre, which should help it to maintain this strong lead with new launches.

Dairy-free yoghurt is waiting to be discovered

The dairy-free yoghurt segment is still waiting to be discovered by the public and to take off, as it has in the milk category, for example. Naturli' Foods and NatureSource, which are currently the two most significant players in this segment in Denmark, are ready to supply the increasing demand when the time comes.

Relaunch of vegan koldskål brand expected to perform well

Naturli' Foods has reintroduced a vegan version of the traditional Danish sour milk product koldskål, which is primarily consumed in the summer by Danes. The company tried to enter this segment back in 2014, but production was stopped, since volume sales did not meet expectations.

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