Thanks to the ongoing presence of the virus in 2021 consumers continue to seek products high in nutrients to boost their immune system and ward off the COVID-19 infection. As yoghurt is rich in probiotics and strengthens the immune system, these products became increasingly popular during the early stages of the pandemic, particularly in larger pack sizes as consumers were advised to limit their visits to stores.
Yoghurt made from goat milk and sour milk products are expected to see current retail value growth in 2021 due to the nutritional benefits of goat milk compared with cow milk. In line with this trend, Paggaio launched an innovative recipe at the end of the review period for fig and strawberry flavoured goat milk drinking yoghurt, Goat Ariani Paggaio.
Sour milk products is set to experience the strongest current retail value growth in yoghurt and sour milk products in 2021. Sales will continue increasing thanks to rising consumer awareness of the health benefits of products such as kefir, as well as the widening product variety and availability and the currently low penetration of these products in Greece.
Manufacturers are expected to continue to invest in health and wellness-positioned products in the coming years, which will drive some consumers to embrace fortified/functional products. As most of these are flavoured, they will take consumers away from plain yoghurt.
The competitive landscape in yoghurt is expected to become more fragmented into the forecast period. More small-scale local companies will manufacture their own yoghurt brands and promote them as traditional and of Greek origin, with them likely to achieve wider distribution into the forecast period.
Plant-based products are also expected to expand in the yoghurt category over the forecast period with this growing trend set to have an impact on the Greek market. Many consumers will opt for non-dairy yoghurt for a variety of reasons, such as the desire to consume healthier products as well as those that are better for the environment.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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