Local and organic will become increasingly strong trends over the forecast period, as demand for traditional and domestic produce grows in Greece. As such, sour milk products will continue to grow, as consumers associate these with healthy and balanced diets.
The growth of functional yoghurt, as well as goat’s milk yoghurt, is expected to continue over the forecast period, as such products follow health and wellness trends by offering good nutritional properties. Manufacturers are expected to continue to invest in health and wellness-positioned products in the coming years, including fortified/functional products.
The basic and classic categories of yoghurt, such as basic yoghurts without extra vitamins or fruit or something that "sets them apart”, are expected to continue a declining trend. Consumers are expected to prefer more traditional and local products, such as yoghurt with skin, to the basic variants in the category.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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