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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in the Netherlands

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Plain yoghurt continues to record strong growth

Whilst many traditional dairy categories have come under pressure in 2018, plain yoghurt has shown healthy growth. The major trend in food is for natural and pure products as consumers look for healthier and unprocessed options.

Flavoured yoghurt sees strong decline because of health concerns

While plain yoghurt has continued to record strong growth, flavoured yoghurt recorded a further decline in retail volume terms in 2017 and 2018, with relatively flat value growth. Consumers in general have turned away from products that they perceive as being high in sugar, calories or which are seen as artificial.

Sour milk products shows growth potential

For the first time in many years, sour milk products has recorded growth in 2017 and 2018 in current value terms. Traditional Dutch sour milk products called karnemelk are still a major product.

COMPETITIVE LANDSCAPE

New products emphasise protein

Protein-rich dairy is a major trend in 2018 and is set to continue to be popular over the forecast period. Arla Foods BV was a pioneer when it introduced its Breaker High Protein variant for its Breaker yoghurt in a stand-up pouch earlier in the review period.

Producers use the concept of provenance and localisation to add value

Greek yoghurt, Turkish yoghurt, Dutch strained yoghurt (hangop) and Icelandic Skyr are just a few examples of the way producers are using the concepts of provenance and localisation for their products. Greek yoghurt and Icelandic Skyr in particular have been extremely successful as these are both very filling and naturally high in protein while low in sugar.

New players expected to enter sour milk drinks as kefir becomes more mainstream

The Healthy People Kefir brand is becoming a popular product, while leading retailer Albert Heijn even has a private label kefir brand available. The expectation is that more brands will enter this area over the forecast period as consumers have an appetite for more sour dairy products instead of sweetened products and are also looking for products which are naturally healthy.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Netherlands?
What are the major brands in Netherlands?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Plain yoghurt continues to record strong growth

Flavoured yoghurt sees strong decline because of health concerns

Sour milk products shows growth potential

COMPETITIVE LANDSCAPE

New products emphasise protein

Producers use the concept of provenance and localisation to add value

New players expected to enter sour milk drinks as kefir becomes more mainstream

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growth driven by healthy food and premium products in 2018

Campaign to reduce sugar consumption as prevention for obesity

Larger traditional manufacturers using social media as effective advertising tool

Shift towards online shopping, as well as variety stores and discounters

Health and sustainability to impact packaged food demand

FOODSERVICE

Sales to Foodservice

Soaring consumer confidence fuels eating and drinking out
Suppliers also embracing social media for communication
Food trucks growing in popularity among main packaged food brands

Consumer Foodservice

Home delivery increasingly chosen for convenience
Growing offer of natural, organic and premium concepts
Variety, enjoyment and nutrition trends fuelling demand

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Yoghurt and Sour Milk Products in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Plain yoghurt continues to record strong growth

Flavoured yoghurt sees strong decline because of health concerns

Sour milk products shows growth potential

COMPETITIVE LANDSCAPE

New products emphasise protein

Producers use the concept of provenance and localisation to add value

New players expected to enter sour milk drinks as kefir becomes more mainstream

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Plain yoghurt continues to record strong growth

Flavoured yoghurt sees strong decline because of health concerns

Sour milk products shows growth potential

COMPETITIVE LANDSCAPE

New products emphasise protein

Producers use the concept of provenance and localisation to add value

New players expected to enter sour milk drinks as kefir becomes more mainstream

CATEGORY DATA

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growth driven by healthy food and premium products in 2018

Campaign to reduce sugar consumption as prevention for obesity

Larger traditional manufacturers using social media as effective advertising tool

Shift towards online shopping, as well as variety stores and discounters

Health and sustainability to impact packaged food demand

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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