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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in the Netherlands

42 pages, Aug 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Yoghurt and sour milk drinks stagnated in current retail value terms and declined in retail volume terms in 2017. One major issue was that consumers turned away from products which are sweetened or flavoured. Consumers want to have control over the flavour and sweetness of yoghurt, which is why the category is under pressure.

COMPETITIVE LANDSCAPE

Royal FrieslandCampina NV led with 18% of retail value sales in 2017but its share declined over the review period. The company had strong positions in large categories such as basic yoghurt. Sales of the Campina yoghurt in gable top cartons, the dominant pack type and size for this category, slipped. The core consumer group for this type of product, families with children, increasingly sought alternatives. Frieslandcampina remained active with the development of more modern yoghurt products in smaller formats. However, these new products did not fully offset reduced sales of the more basic Campina yoghurt products.

PROSPECTS

The outlook for yoghurt and sour milk drinks remains negative. The main issue for the category is that the high growth in plain yoghurt registered over the review period is expected to slow down towards the end of the forecast period. Other major categories on the other hand are likely to continue to decline as the trend towards avoidance of products which are high in sugar will be a long-term trend. For this reason, overall decline seems unavoidable.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Netherlands?
What are the major brands in Netherlands?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in the Netherlands - Company Profiles

Danone Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Arla Foods BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

De Zuivelhoeve Produktie BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Unilever Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Royal FrieslandCampina NV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Albert Heijn BV: Key Facts
Summary 2 Albert Heijn BV: Private Label Portfolio
Summary 3 Albert Heijn BV: Competitive Position 2017
Summary 4 Arla Foods BV: Key Facts
Summary 5 Arla Foods BV: Competitive Position 2017
Summary 6 Danone Nederland BV: Key Facts
Summary 7 Danone Nederland BV: Competitive Position 2017
Summary 8 De Zuivelhoeve Produktie BV: Key Facts
Summary 9 De Zuivelhoeve Produktie BV: Operational Indicators
Summary 10 De Zuivelhoeve Produktie BV: Competitive Position 2017
Summary 11 Royal FrieslandCampina NV: Key Facts
Summary 12 Royal FrieslandCampina NV: Operational Indicators
Summary 13 Royal FrieslandCampina: Competitive Position 2017
Summary 14 Unilever Nederland BV: Key Facts
Summary 15 Unilever Nederland BV: Operational Indicators
Summary 16 Unilever Nederland BV: Competitive Position 2017

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Improved consumer confidence fuels demand for packaged food

Steady demand for natural ingredients and variety

Retailers consolidate their positions with more investment in private label

Interest in rapid meal solutions, but also a preference for gourmet cooking

The high level of maturity requires investment and innovation to generate value

KEY TRENDS AND DEVELOPMENTS

The improved economy provides a better environment to pursue innovation

Outlook

Major concern for the origin of products triggers demand for organic products

Outlook

Changes in distribution bring opportunities to stock more products

Outlook

Larger packaged food manufacturers adapt to changes in consumer demand towards health and wellness

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Yoghurt and Sour Milk Products in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in the Netherlands - Company Profiles

Danone Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Arla Foods BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

De Zuivelhoeve Produktie BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Unilever Nederland BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Royal FrieslandCampina NV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Improved consumer confidence fuels demand for packaged food

Steady demand for natural ingredients and variety

Retailers consolidate their positions with more investment in private label

Interest in rapid meal solutions, but also a preference for gourmet cooking

The high level of maturity requires investment and innovation to generate value

KEY TRENDS AND DEVELOPMENTS

The improved economy provides a better environment to pursue innovation

Major concern for the origin of products triggers demand for organic products

Changes in distribution bring opportunities to stock more products

Larger packaged food manufacturers adapt to changes in consumer demand towards health and wellness

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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