Yoghurt and sour milk products is expected to return to positive volume growth over the forecast period, thanks to the healthy image of the products in the category. Such products also have a long and traditional consumption reputation in Romania, across consumers of all ages and incomes, and are increasingly becoming significant parts of breakfasts, snacks between meals, and incorporated into diet menus.
Competition in yoghurt and sour milk products will remain concentrated in the hands of international players over the forecast period. Danone Productie si Distributie de Produse Alimentare (PDPA) SRL is expected to maintain its leading place, thanks to the player establishing early manufacturing in Romania and thus helping to support the category overall across the review period.
Consumers’ diminished purchasing power, coupled with an increasing demand for healthy products, such as yoghurt and sour milk products, are expected to consolidate the position of private label in the competitive hierarchy – especially as the expansion of modern retailers in large cities and smaller towns alike is expected to continue. Private label is also expected to show an increasing focus on local products and domestic producers, to sustain the increasing demand for local and affordable products.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.See All of Our Definitions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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