The forecast period is expected to see a positive sales performance for yoghurt and salmon products as consumers increasingly look for products that are healthy as well as tasty and convenient. Yoghurt and sour milk products have an image as being naturally healthy products and this, combined with longstanding traditional consumption among consumers of all ages and income levels throughout the country is set to ensure wide and consistent demand.
As in all other categories of dairy in Romania, sales of yoghurt and sour milk products are dominated by domestically manufactured products sold under local brands owned by major multinational dairy conglomerates. Thus, it is inevitable that international players will continue to dominate category sales over the forecast period.
The high inflation that swept across Europe during 2021 and 2022 is expected to continue putting pressure on consumer spending during the forecast period as diminished purchasing power will mean that consumers will be less willing to spend money on products that are seen as non-essential. While the consumption of yoghurt and, in particular, sour milk products is very traditional in Romania, there are many consumers who would regard these types of dairy products as less essential than cow’s milk or soft cheese, for instance.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Drinks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Drinks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!