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Country Report

Yoghurt and Sour Milk Products in

Yoghurt and Sour Milk Products in Austria

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 restrictions curtail foodservice volume sales, but suppliers find a silver lining in increasing health and wellness trends

The COVID-19 crisis in Austria led to the forced closure of all non-essential stores in March. This unprecedented state of affairs meant rapid adjustment for some producers of yoghurt and sour milk products, who were forced to move supply away from foodservice outlets towards retail.

Nöm benefits from consumer demand for Austrian authenticity and Danone launches new products to compete

Austrian dairy producers continue to lead in yoghurt and sour milk drinks. The Alpine region dominates Austria and determines its agriculture, meaning that, as in other dairy categories, Austria has a strong base for domestic producers.

Private label continues to make headway in yoghurt and sour milk products with lower unit prices and new products

With the wide availability of yoghurt and sour milk products in grocery retailers, many private label retailers are expanding upon existing ranges to leverage consumer trends. The value share of private label has been growing in recent years and is expected to amount to over a quarter of sales in 2020.

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Samples

Yoghurt and Sour Milk Drinks Sample Report Yoghurt and Sour Milk Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Yoghurt and Sour Milk Products in Austria?
What are the major brands in Austria?
Which variety of yoghurt is performing better – spoonable or drinking?
In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Yoghurt and Sour Milk Products in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions curtail foodservice volume sales, but suppliers find a silver lining in increasing health and wellness trends

Nöm benefits from consumer demand for Austrian authenticity and Danone launches new products to compete

Private label continues to make headway in yoghurt and sour milk products with lower unit prices and new products

RECOVERY AND OPPORTUNITIES

A spoonful of sugar helps sales go down amongst health-conscious consumers

Flavoured yoghurt and drinking yoghurt also pivot to a low sugar future

Austrian consumers want organic, domestic and natural characteristics in their yoghurt

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

The lockdown causes sales to decline, while ongoing restrictions reduce foodservice orders
Increase in takeaway and delivery services, as foodservice outlets close during lockdown
Retail sales of packaged food are set to compensate for low foodservice figures

Consumer Foodservice

Closures and ongoing regulations restrict sales for consumer foodservice
The impact of COVID-19 on tourism dampens sales for consumer foodservice
COVID-19 impacts consumer foodservice sales at Christmas, as restrictions remain in place

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Yoghurt and Sour Milk Products in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 restrictions curtail foodservice volume sales, but suppliers find a silver lining in increasing health and wellness trends

Nöm benefits from consumer demand for Austrian authenticity and Danone launches new products to compete

Private label continues to make headway in yoghurt and sour milk products with lower unit prices and new products

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Yoghurt and Sour Milk Products in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions curtail foodservice volume sales, but suppliers find a silver lining in increasing health and wellness trends

Nöm benefits from consumer demand for Austrian authenticity and Danone launches new products to compete

Private label continues to make headway in yoghurt and sour milk products with lower unit prices and new products

RECOVERY AND OPPORTUNITIES

A spoonful of sugar helps sales go down amongst health-conscious consumers

Flavoured yoghurt and drinking yoghurt also pivot to a low sugar future

Austrian consumers want organic, domestic and natural characteristics in their yoghurt

CATEGORY DATA

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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