Consumers are paying more attention to the ingredients lists of the foods they purchase and consume. In addition, they are differentiating between various ingredients and their impact on their health.
Organic yoghurt is affordable and widely distributed in all major supermarkets. Purchasing organic food, even if it costs a few cents more than non-organic products, gives consumers the feeling of contributing to more sustainable agriculture and is therefore protecting the environment.
Austrian dairy producers and private label lines continue to lead in yoghurt and sour milk drinks. The Alpine region dominates Austria and determines its agriculture, meaning that, as in other dairy categories, Austria has a strong base for domestic producers.
For years, flavoured yoghurt has suffered from an image of being unhealthy, containing lots of sugar and artificial flavourings. However, several traditional brands, such as Nöm’s frufru, manage to be successful, building on nostalgia and trust.
The German brand Ehrmann successfully launched its high-protein yoghurt in Austria. Other brands have also launched yoghurts that are high in protein, for example Nöm launched a whole range of such products.
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Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Austria with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.