Executive Summary

Sep 2019
PROSPECTS
War on sugar on focuses attention on healthy fats and harmful sugar

Consumers are paying more attention to the ingredients lists of the foods they purchase and consume. In addition, they are differentiating between various ingredients and their impact on their health.

Austrian consumers want organic, domestic and natural characteristics in their yoghurt

Organic yoghurt is affordable and widely distributed in all major supermarkets. Purchasing organic food, even if it costs a few cents more than non-organic products, gives consumers the feeling of contributing to more sustainable agriculture and is therefore protecting the environment.

COMPETITIVE LANDSCAPE
Domestic brands and private label lead the way in yoghurt

Austrian dairy producers and private label lines continue to lead in yoghurt and sour milk drinks. The Alpine region dominates Austria and determines its agriculture, meaning that, as in other dairy categories, Austria has a strong base for domestic producers.

Flavoured yoghurt and the sugar battle – Schärdinger’s solution

For years, flavoured yoghurt has suffered from an image of being unhealthy, containing lots of sugar and artificial flavourings. However, several traditional brands, such as Nöm’s frufru, manage to be successful, building on nostalgia and trust.

High-protein yoghurts enjoy an increasing presence in the marketplace

The German brand Ehrmann successfully launched its high-protein yoghurt in Austria. Other brands have also launched yoghurts that are high in protein, for example Nöm launched a whole range of such products.

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Yoghurt and Sour Milk Products in Austria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Products industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Products in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Yoghurt and Sour Milk Products in Austria?
  • What are the major brands in Austria?
  • Which variety of yoghurt is performing better – spoonable or drinking?
  • In the wake of recent controversies, what does the future hold for functional probiotic products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Yoghurt and Sour Milk Products in Austria - Category analysis

HEADLINES

PROSPECTS

War on sugar on focuses attention on healthy fats and harmful sugar
Austrian consumers want organic, domestic and natural characteristics in their yoghurt

COMPETITIVE LANDSCAPE

Domestic brands and private label lead the way in yoghurt
Flavoured yoghurt and the sugar battle – Schärdinger’s solution
High-protein yoghurts enjoy an increasing presence in the marketplace

CATEGORY DATA

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Packaged Food in Austria - Industry Overview

EXECUTIVE SUMMARY

Convenience supports packaged food but consumers also demand healthier, local products
Health trends continue to support demand for organic and plant-based products
Intense competitive landscape led by artisanal and private label
Dominant modern grocery retailers offers convenience but consumers still partial to indulgence, benefiting artisanal bakeries
Higher current value growth supported by demand for perceived healthier products for which consumers are willing to pay

FOODSERVICE

Sales to Foodservice
Foodservice suppliers must increasingly be able to offer convenient, healthy and local meal solutions to outlets
Flexitarian lifestyles mean that suppliers must also be flexible in their foodservice options
Increasing popularity of takeaway and delivery services offer food service providers chance to capture wider audience
Consumer Foodservice
Food trucks address demand for on-the-go fresh innovative meal options
Foodservice providers must look to new opportunities to expand target audience
Time-restricted consumers increasingly turn to retailers’ on-the-go meal solutions offering competition to foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources