Yoghurt and sour milk products is set to see sales stagnate in 2021 having experienced a surge in the previous year as a result of strict lockdown measures and home seclusion due to COVID-19. Yoghurt and sour milk products value sales remained high in the early part of 2021 as lockdown measures continued during the first months of the year.
In yoghurt, products that are in line with the prominent health and wellness trend are set record the most significant growth in 2021. The already prominent rise in consumer health-consciousness has received a further boost from the COVID-19 crisis, both because of the immediate threat from the disease and awareness of the potentially harmful impact of the sedentary lifestyles and poor diets typical of lockdown.
Nöm has retained the lead in yoghurts and sour milk products in 2021, trailed closely by Danone. Nöm is an Austrian company that strives to remain responsive to current trends and innovations.
Despite slight declines in 2021 and 2022, yoghurt and sour milk product sales are expected to remain significantly higher than pre-COVID-19 levels. Moreover, the category is set to see its performance improve year-on-year as the forecast period progresses.
The Austrian yoghurts and sour milk products market is set to remain largely dominated by domestic players. On the one hand, leading Austrian dairies, including Nöm, Berglandmilch, Tirol Mich, and Salzburgmilch, will continue to extend their already wide range of yoghurt and sour milk products brands, which have established a high level of trust amongst Austrian consumers.
In line with the health and wellness trend, sour milk products is set to record strong growth during the forecast period. In particular, the Austrian market is set to see a strong demand for kefir products.
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This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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