Competitive Landscape
Nöm Retains Its Lead in a Stable Competitive Landscape
Yoghurt and sour milk products in Austria remain moderately concentrated in 2026, with the top four companies, Nöm AG, Hofer KG, Rewe International AG, and Spar Österreichische Warenhandels AG, are projected to collectively account 43% of value share. Nöm leads with an 12% share, followed closely by Hofer at 11%, Rewe at 10%, and Spar at 10%.
Protein and Functional Innovation Fuel Yoghurt Growth
The competitive landscape has been further shaped by innovative product launches in 2026, most notably Nöm’s introduction of the functional drinking yoghurt “Nöm Cholest Shots.” Launched at the beginning of the year, this product is positioned to reduce cholesterol levels using plant sterols, with added attributes of no added sugar and lactose-free formulation.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Austria?
- Which are the leading brands in Yoghurt and Sour Milk Products in Austria?
- How are products distributed in Yoghurt and Sour Milk Products in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Austria - Category analysis
Key Data Insights
Yoghurt and Sour Milk Products Summary
Nöm Pro Skyr Capitalises on Protein Hype to Drive Value Gains
Functional Indulgence and Kefir Direct Category Innovation
Skyr Launches Intensify Protein Competition and Fuel Growth
Kefir and Functional Launches Reshape Snacking and Wellness Choices
Nöm Retains Its Lead in a Stable Competitive Landscape
Protein and Functional Innovation Fuel Yoghurt Growth
Supermarkets Defend Lead as Discounters Narrow the Gap
Gurkel.At and Click and Collect Support a Limited Online Presence
Dairy Products and Alternatives in Austria - Industry Overview
2026 Developments
Key Data Insights
Schärdinger and Nöm Drive Innovation with Functional Launches
Protein-Rich Dairy and Plant-Based Options Capture Consumer Interest
Demographic Shifts and Economic Context Shape Future Demand
Regional Provenance and Health-Focused Innovation Shape the Future of Austria's Dairy
Sustainability and Health Trends Drive Growth in Plant-Based Dairy
Berglandmilch Sustains Leadership through Innovation and Trust
Salzburgmilch and Pinzgau Milch Combine to Strengthen Local Supply
Discounters Capture Share as Supermarkets Intensify Promotions
Gurkel.At Attracts Online Shoppers with Convenience and Reliability
Wellness-Driven Innovation Reshapes Dairy Products and Alternatives
Schärdinger Protein Cottage Cheese and Nöm Vital + Cholest Shots Highlight Emerging Opportunities
Product Innovation Strengthens Value Growth and Competitive Differentiation
Country Reports Disclaimer
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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